Tags ArchivesAnalytics

Proven Methods for Increasing Your Website Conversion Rate standard

So, your business is up and running. You have built up a brand, and you have a few loyal customers who keep coming back to your site. You might even have a lot of customers, but want to start expanding operations even further. What do you do?  In this digital day and age, the answer to that question usually lies in looking inward and ascertaining what you can do internally to broaden your audience. In fact, the advice we give to most people is to look at their website and see what it is doing and how their digital marketing is working for them.  With this in mind, we thought we would bring our advice here. In this short article, we ...

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How to Put Digital Marketing Analytics to Work for Your Business image

Marketing Analytics

For many businesses your company’s website is typically the first way prospective customers reach you. Therefore, it’s imperative that your website is effectively generating leads and providing useful information that is attracting and engaging customers. In order to get a handle on how well your website is achieving these goals, it requires tapping into what is sometimes considered a scary resource, your digital marketing analytics. Digital marketing analytics should not be feared, but revered, as they have the power to provide you with valuable information about who and how people are interacting with your company on the Internet. It helps marketers understand which facets of their marketing efforts are working or not working and how to potentially spend their marketing ...

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Measuring Marketing: Internet Measures image

With marketing increasingly moving toward Internet programs, it’s no surprise that the Internet will offer many of the tools for results measurement. Below we will identify Internet measures including website statistics, Urchin Tracking Modules or UTMs, and other measures. Make sure to check out the other blogs in our measuring marketing series including traditional measures and social media measures. Website Statistics All website hosting providers offer website statistics for a website domain. Other advanced statistics are available, however, we recommend Google Analytics, which provides: Site and page level traffic information Visits and Pageviews Pages/Visit Bounce Rate Average Time on Site (stickiness) Traffic Source Geographic information Below is a typical Google Analytics dashboard Urchin Tracking Modules Urchin Tracking Modules or UTMs offer powerful measurement opportunities. UTMs are used to add extra information to ...

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