by Lindsay Brown | Nov 9, 2022 | Analytics, Data-Driven Marketing
Data is increasingly important in today’s market and has become a key piece to guide decision-making and strategic planning for companies across all segments. However, to transform this information into knowledge and competitive advantages, organizations need to...
by Lindsay Brown | Nov 8, 2022 | Analytics
Businesses small and large are working overtime to incorporate analytics into virtually every part of their operations. From manufacturing to logistics to marketing, organizations that skillfully apply the power of analytics are reaping the competitive benefits...
by Lindsay Brown | Oct 28, 2021 | Analytics
So, your business is up and running. You have built up a brand, and you have a few loyal customers who keep coming back to your site. You might even have a lot of customers, but want to start expanding operations even further. What do you do? In this digital day and...
by Lindsay Brown | Apr 30, 2018 | Digital Marketing
For many businesses your company’s website is typically the first way prospective customers reach you. Therefore, it’s imperative that your website is effectively generating leads and providing useful information that is attracting and engaging customers. In order to...
by Lindsay Brown | Dec 8, 2012 | Marketing Measurement
With marketing increasingly moving toward Internet programs, it’s no surprise that the Internet will offer many of the tools for results measurement. Below we will identify Internet measures including website statistics, Urchin Tracking Modules or UTMs, and other...