by Lindsay Brown | Mar 21, 2025 | Analytics, Marketing Strategies
It takes a village to keep a corporation afloat, let alone make it successful. That’s because businesses of all sizes must constantly stay on top of piles of data regarding each aspect of operations. This requires a strong team full of skilled and thorough analysts....
by Lindsay Brown | Feb 26, 2025 | Analytics, Customer Experience, Launch
Understanding customer behavior is key to successful marketing. Businesses that know how users interact with their products can make smarter decisions. Product analytics provides deep insights into customer journeys, pain points, and preferences. By using data,...
by Lindsay Brown | Feb 24, 2025 | Analytics, Social Media
Do you ever wonder if your Facebook marketing efforts are paying off? Understanding the key metrics can reveal how well your campaigns perform. Analyzing these numbers helps you identify what works and what doesn’t. In this article, we’ll explore essential...
by Lindsay Brown | Aug 9, 2023 | Analytics, Data-Driven Marketing
Have you heard about data? Unless you’ve been living under a rock right up until the point you picked up this article, the answer to that question is probably yes. If you’re like most business leaders, you understand that data can revolutionize your workflow and other...
by Lindsay Brown | Nov 9, 2022 | Analytics, Data-Driven Marketing
Data is increasingly important in today’s market and has become a key piece to guide decision-making and strategic planning for companies across all segments. However, to transform this information into knowledge and competitive advantages, organizations need to...
