Tags ArchivesAnalytics

How to Put Digital Marketing Analytics to Work for Your Business image

Marketing Analytics

For many businesses your company’s website is typically the first way prospective customers reach you. Therefore, it’s imperative that your website is effectively generating leads and providing useful information that is attracting and engaging customers. In order to get a handle on how well your website is achieving these goals, it requires tapping into what is sometimes considered a scary resource, your digital marketing analytics. Digital marketing analytics should not be feared, but revered, as they have the power to provide you with valuable information about who and how people are interacting with your company on the Internet. It helps marketers understand which facets of their marketing efforts are working or not working and how to potentially spend their marketing ...

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Measuring Marketing: Internet Measures image

With marketing increasingly moving toward Internet programs, it’s no surprise that the Internet will offer many of the tools for results measurement. Below we will identify Internet measures including website statistics, Urchin Tracking Modules or UTMs, and other measures. Make sure to check out the other blogs in our measuring marketing series including traditional measures and social media measures. Website Statistics All website hosting providers offer website statistics for a website domain. Other advanced statistics are available, however, we recommend Google Analytics, which provides: Site and page level traffic information Visits and Pageviews Pages/Visit Bounce Rate Average Time on Site (stickiness) Traffic Source Geographic information Below is a typical Google Analytics dashboard Urchin Tracking Modules Urchin Tracking Modules or UTMs offer powerful measurement opportunities. UTMs are used to add extra information to ...

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