AI Technology Archives - Modern Marketing Partners

AI in Marketing: 8 Ways Technology Solutions Can Help Businesses Enhance Results standard

As businesses strive to remain competitive in today’s digital age, many are turning to artificial intelligence (AI) solutions to enhance their marketing efforts. AI can help businesses gain a deeper understanding of their customers, target them more effectively, and create more personalized content. In this article, we will explore 8 ways that AI can help businesses achieve better marketing results. 1. AI can help businesses collect data for marketing and business intelligence AI can support marketing through one of its most critical needs: data. AI solutions enable businesses to collect data and analyze it to produce actionable insights for areas like targeted advertising, social media marketing, pricing intelligence, and competition market research… Artificial Intelligence is also allowing the automation of data ...

24th of October, 2018
In: Digital Marketing, Marketing Planning, Mobile Marketing, Technology Marketing
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Voice-activated Virtual Assistants Are Changing Customer Behavior image

Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and artificial intelligence (AI) technology daily within the next year or two. Low Adoption Rate by Marketers It would seem only fair to say that marketers need to prioritize designing strategy around these technologies in order to meet customers’ rising expectations. However, a 2017 study by BrightEdge found that just 35 percent of marketers are somewhat likely or likely to adopt voice search in the near future, and only 3 percent were rolling it out last year. Additionally, 32 percent ...

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