As you create your digital marketing plan, you want to consider what you want to achieve with your efforts. Some tactics are aimed specifically at earning you new leads, while others will be better at engaging your current customers. Social media is proving to be one of the most popular techniques as it can be effective at both. It involves sharing content with your audience and interacting with them in a way that makes them want to do business with you when they come to have a need for your service.
To build the online presence for your pool service through social media marketing, you will want to consider which platform is going to be most effective for you. Typically, the biggest ones are Twitter, Facebook, Instagram and LinkedIn, as well as YouTube and TikTok. Each of these sites has a target audience and will work for you in different ways. You can use any of them to run a campaign, but it might be a case of trial and error at first, to identify which lends itself best to your pool service business.
If you are wondering how you can integrate social media into your overall digital marketing strategy and what to do, here are a few tips to help:
1. Give your profile a professional look
The first step toward a successful social media marketing campaign is to have a professional-looking business page. Today, the online world is full of scammers. Therefore, make it clear who you are and why you can be trusted.
If you want to build trust and authority from the start, you’ll need to build a profile that speaks for itself. Use your company name as the username and add all contact details, which should include your business phone number, website, email address, and the physical address.
By adding an online booking function, you’ll make it easier for customers to order or request your services at their own convenience. To achieve this, consider investing if you haven’t already in industry specific business administration software like Jobber which will notify you as soon as a new request comes in.
2. Create engaging content
The primary objective of introducing social media into your digital marketing portfolio is to enhance your interaction with your audience. This can be made possible through the content you share. Ensure that whatever you post on your pages isn’t only relevant but also engaging.
Most, if not all, social media users are always looking for socialization and entertainment. For your business to attract them, you’ll need to implement a strategy that meets their needs. Use videos, memes, and images as well as text to convey your message and capture their attention.
Be ready for enquiries and estimate requests as soon as they come in. An increasing number of companies are now using customizable but standardized pool service invoice templates to make it easier to quote for work. They ensure you follow all best practice guidelines for securing jobs and receiving faster payments from customers once a service has been completed.
3. Leverage the power of social media influencers
Creating an account and sharing engaging content on your chosen social media platform is a good low-cost strategy. However, it might take some time to build your profile before you start seeing an uplift in sales. If you’re looking for a way to enhance the speed of your growth in this field, you may want to see if you can collaborate with someone more influential in your space who speaks to a similar audience.
Social media experts are very popular in today’s digital world, and rightly so. Influencers have a huge number of followers, and that makes it easier for them to push a brand. As they’re followed for their expertise in a given field, more people will trust and follow a recommendation they make on their social pages. Therefore, hiring them to market your pool service business may increase your chances of success in the short term.
But before you invest in their services, it’s important that you check if they’re right for you. Among the main factors to consider are what they specialize in and whether this matches with your brand offering, number of followers, the engagement rate of their content, and the fees they charge. Remember, your brand name is at stake here. So, make sure all the things on this list serve your interest before signing the deal.
Social media is no longer just a place to socialize and meet friends. It’s become one of the most beneficial platforms for any modern business looking to gain as many leads as possible. Your pool service business can benefit from this digital marketing channel if you take the right steps toward success. Among the things you might want to consider is creating a professional profile, posting relevant and engaging content, and hiring influencers. If you’ve not invested in this marketing method yet, then it might be time to do so and propel your business to the next level.