by Lindsay Brown | Apr 10, 2017 | PPC Advertising
Do you ever get a call from a friendly robot who claims to be either “from Google” or “working with Google”? Have you ever had someone guarantee you page one SEO placement because they were a Google Partner? Have you ever had an agency that promises preferential ad...
by Lindsay Brown | Dec 2, 2015 | PPC Advertising
One of our favorite new AdWords features from 2015 was Customer Match. In short, Customer Match gives advertisers the ability to upload email lists (ex: an existing customer list or a prospect list) and target them in search, YouTube, and Gmail. Email addresses will...
by Lindsay Brown | Mar 11, 2015 | PPC Advertising
Google AdWords has recently announced two great new features that you can start using immediately: upgraded URLs and dynamic structured snippets. AdWords Upgraded URLs Last week Google announced what they are calling “upgraded URLs” for advertisers. Unlike...
by Lindsay Brown | Mar 2, 2015 | PPC Advertising
According to Google, around 70% of mobile searches call a business directly from search results, prompting the launch of Call-Only AdWords campaigns. Call-Only campaigns are perfect for businesses looking to drive phone calls and not necessarily website traffic. They...
by Lindsay Brown | Nov 1, 2013 | PPC Advertising, Search Engine Optimization (SEO)
The beauty of paid search, or PPC (i.e. Google AdWords) is that when developing a list of keywords for your campaigns, it forces you to rack your brain & use keyword tools to find everything and anything relevant that could potentially pull your ad up in search....
