by Lindsay Brown | Aug 29, 2023 | Account Based Marketing, Information Technology Marketing
In today’s fast-paced and highly competitive IT industry, traditional marketing approaches may no longer be sufficient to drive growth and success. As technology continues to evolve and customer expectations rise, IT companies need to adopt a more targeted and...
by Lindsay Brown | Jul 7, 2022 | Business Development, Information Technology Marketing, Technology Marketing
Internet of Things is a phrase used to describe any physical devices or objects which can transfer data over a network or internet, which run with the support of software, can process human commands, and are equipped with sensors. Most common examples of internet of...
by Lindsay Brown | Feb 28, 2022 | Information Technology Marketing
The intersection between IT and marketing may not always be intuitive, but it is definitely there. Below are some of the ways IT can support and make valuable contributions to marketing. 1. Share data insights with the marketing department IT and IT experts can...
by Lindsay Brown | Feb 16, 2022 | Business Development, Business Intelligence, Information Technology Marketing
You need to understand that you can’t afford to ignore anything when it comes to running a profitable business, whether you’re a brick and mortar family business or provide remote IT services. There are many different channels which you should be using in order...
by Lindsay Brown | Nov 18, 2021 | Information Technology Marketing
If you are looking for a career where your skills are in high demand, there are lots of great reasons to consider working in IT. The IT industry is home to some of the coolest companies in the world today like Google, Apple, Twitter, Facebook and more, along with many...
by Lindsay Brown | Jan 25, 2019 | Account Based Marketing, Channel Partner Marketing, Content Marketing, Digital Marketing, Inbound Marketing, Information Technology Marketing, Software, Vertical Marketing
Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in specific/defined market segments. More recently,...
