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How IT Experts Can Support Your Marketing Department

by Lindsay Brown | Feb 28, 2022 | Information Technology Marketing

The intersection between IT and marketing may not always be intuitive, but it is definitely there. Below are some of the ways IT can support and make valuable contributions to marketing. 1. Share data insights with the marketing department IT and IT experts can...

6 Tips to Grow Your IT Business

by Lindsay Brown | Feb 16, 2022 | Business Development, Business Intelligence, Information Technology Marketing

You need to understand that you can’t afford to ignore anything when it comes to running a profitable business, whether you’re a brick and mortar family business or provide remote IT services. There are many different channels which you should be using in order...

Why and How to Get into a Tech and IT Career

by Lindsay Brown | Nov 18, 2021 | Information Technology Marketing

If you are looking for a career where your skills are in high demand, there are lots of great reasons to consider working in IT. The IT industry is home to some of the coolest companies in the world today like Google, Apple, Twitter, Facebook and more, along with many...

Micro-Vertical Marketing Guide

by Lindsay Brown | Jan 25, 2019 | Account Based Marketing, Channel Partner Marketing, Content Marketing, Digital Marketing, Inbound Marketing, Information Technology Marketing, Software, Vertical Marketing

Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in specific/defined market segments.  More recently,...

The Dos and Don’ts of IT Marketing

by Lindsay Brown | Feb 20, 2018 | Information Technology Marketing

Gone are the days where IT can practically sell itself. Demand for IT is there, but so are competitors. In order to succeed, you’ll have to stand out from the crowd. Want to create IT marketing that wows? Then heed these important dos and don’ts. 3 IT Marketing Do’s...

5 Tips for Marketing IT Services

by Lindsay Brown | Aug 22, 2017 | B2B Marketing, Inbound Marketing, Information Technology Marketing, Lead Generation, Technology Marketing

Information Technology (IT) is growing exponentially. Although there is plenty of demand, there are also plenty of firms willing to supply such services. That’s where marketing comes in. It’s not enough to simply offer your services; you need to effectively implement...
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