Categories ArchivesDigital Marketing

There is little doubt the impact the web and technology have had on business over the last thirty or so years. However, while just being online with a website was previously enough, these days many firms struggle to stand out online. In a world where there are more web pages than people, it is little wonder that company sites find it hard to attract attention. While well-crafted content and a professionally designed site will go a long way to improving the user experience, the challenge of driving traffic to a corporate site is getting harder by the day. Most people are aware of the options for online promotion, ranging from Pay Per Click (PPC) advertising to Search Engine Optimization (SEO) and ...

Digital marketing is a very important tool in gaining customers and sales. It can bring traffic to your site, build your business's social media following, and convert potential customers into sales. It's clear that it's crucial for any business working online to use digital marketing correctly and have a firm understanding of what campaigns work well as well as which ones don't.  Here are five ways you can measure digital marketing success for your business:  1) Site traffic Most companies use their website traffic to determine the success of their marketing campaigns. In the realm of marketing, your site is your home base and the digital storefront of your brand. Your digital marketing efforts will then most likely have a focus on ...

Over the past few years, technology advancements have been on an upward trend. Many industries and businesses have adopted modern technology in various operations, with a majority making use of the internet and other forms of digital technology. If you guessed right, marketing is one of the areas where digital technology is heavily applied these days. Simply put, digital marketing is an approach of marketing where products and services are promoted through the use of the internet and tech gadgets such as computers, tabs, laptops, and mobile devices. It basically takes advantage of how the internet and the various tech devices have gained huge popularity among populations. However, digital marketing involves more than meets the eye. From placing ads for your ...

The COVID-19 pandemic has shifted the way how organizations work. We've seen more products move on the web and employees will keep on working distantly for at least one more year from now. Customer reactions to COVID-19 have brought to perspective marketing trends that you can expect in 2021. In this article, we look at the key trends for 2021 that your business needs to consider. It will help you in holding current clients and getting more traffic, leads, and income. Social media will become much more important Businesses ought to commit more resources to online media marketing in 2021. During the COVID-19 pandemic, advertisers are progressively focusing on client retention, which will proceed well into 2021. The pandemic has drastically ...

While last year certainly had some challenges, it’s important to clear your mind and refocus on the year ahead. Some businesses will indeed seek to pull back and stay self-contained, however, when doing so, the opportunity for growth is lost. Given that digital marketing and the online world have considerable low-cost, fast-growth potential, it shouldn’t be ignored out of fear. Stride positively this year with these 4 steps for digital marketing in your business. 1. Truly Embrace Social Media You may have a love/hate relationship with social media. But few people can deny its growing influence in business and how it relates to branding. It’s difficult to handle it in-house, especially when your business attention is necessarily elsewhere. If this is the case, ...

Digital marketing isn’t the talk of the days in recent times. Each of the business owners has now realized the importance of going digital and look forward to the immense growth opportunities lying in this domain. To some extent, people think that it’s easy to get things done due to too much commonly observed stuff. Well, those who have this kind of perception have got it obviously wrong. Digital Marketing is a fast-evolving domain and you simply can’t rest on the knowledge you have gained just yesterday. It takes the rigorous application of concepts and strategies that lead to a result-oriented digital marketing strategy. Fortunately, we have specialized marketing and analysis tools that help us to make informed decisions. Along with ...

Digital marketing is among the most important keys that any business needs to succeed. Without it, your business will be trampled in the market. However, incorporating digital marketing alone isn't enough to keep you in the game; you need a good digital marketing strategy too. Below, we’ll look at five reasons why a digital marketing strategy is crucial for your business. 1. To compete with the ‘big’ boys For most small businesses, competing with the big and established businesses is an uphill task. However, with the right digital marketing strategy, small businesses can leverage their online presence to improve their visibility in the market. Your digital marketing strategy allows you to reach out to the same audience as big corporations without incurring extra ...

Marketing has transformed since the early days of the internet, with new concepts like SEO, CRO, etc. The days of opening a newspaper or catching a new commercial on television are behind us. Today, we use the internet to bring our marketing teams along with digital trends. Companies used to have dedicated digital marketing teams working for them. But today, it’s not unusual for the average marketing department to dabble in everything, including internet outreach! That’s why you need a qualified and organized team of experts that can keep up. Otherwise, you’ll never beat your competitors when it comes to digital marketing. These 4 tips will help you manage your marketing team towards your outreach goals. 1) Decide on a Strategy In every ...

Adding talented people to your digital marketing team may seem easy enough in theory. You need to seek out qualified individuals, convince them why you’re the right company for them, and bring them on board. Once they’re on your team, you have to focus on keeping them happy and allowing them different opportunities within your company. Unfortunately, it isn’t this simple. You won’t always get a stack of glowing resumes on your desk, and even the best credentials doesn’t mean that candidate is ideal for your workplace. With this in mind, here are some general tips to implement when you’re hiring your dream digital marketing team: 1) Avoid Hiring Full-Stack Marketers A full-stack marketer is someone who’s familiar with a variety of marketing ...

Whether you’re launching your first marketing campaign ever, or you’ve run hundreds over the years, you’ll need to find ways to fund it. Marketing campaigns don’t generate income overnight, and neither does your business. Especially for start-ups or new businesses, you’ll need to come up with the money to fund your campaigns, and because of this, marketing often falls low on the priority list. Operational costs will always come before marketing, but your marketing campaign will help you reach your target audience and potential customers. There are many funding options available to business owners, and by combining these, you’ll easily be able to cover the costs of your next marketing campaign. Notable marketing campaigns Before you start planning out your marketing campaign, ...

If you are just starting your contracting business, obtaining new clients can be a struggle. You may have all the best services, but how do you get people to see you, or believe you? With a few simple marketing tips, you can instantly invigorate your business's public front, and attract new clients in the process. You don’t need a massive overhaul or a marketing degree to make some of these marketing maneuvers work for you. Try out some of these tips to up your marketing game today. 1. Establish and Enhance Your Brand How do potential clients know you? How do they know that they can trust your services? The answer to both of those questions has to do with your brand. Your brand ...

PowerPoint presentations are everywhere, be it conventions, boardroom meetings or executive conferences. PowerPoint has revolutionized the digital marketing niche and has helped tremendously in promoting the products and services to an audience of potential buyers. A PowerPoint presentation is all about taking your audience on an emotional roller-coaster ride. The presentation is the foundation of the company’s key online marketing activities. You need to carefully plan your digital marketing presentation since it will build awareness about your services, products and brand, as a whole. It is your digital reach which will drive visits to your website, the way you create and deploy digital marketing media plays a crucial role in the same. A digital marketing presentation should encompass and showcase ...

When new technology becomes available for digital marketing, companies are usually eager to try it out to capture customer interest. That’s certainly the case with augmented reality (AR), which uses digital technology to add virtual elements to the world around us. AR marketing isn’t appropriate for every business. Some companies are better off sticking with other types of content, simply because of the product or service they offer. But for other organizations, augmented reality is presenting new opportunities for making sales and catering to customers. Here are some of the biggest emerging trends in AR. Augmented Reality is Providing Immediate Access to Future Benefits It’s hard for customers to visualize something that doesn’t exist yet. One trend in augmented reality is using ...

There are many things that small business owners have to consider in order to boost their chances of success in today’s competitive world. No matter what industry you are in, you face a lot of competition. Therefore, it is important to make your business stand out from competitors. One of the ways in which you can do this is through effective marketing, and there are lots of different marketing methods you can choose from. In today’s digital world, it is important to ensure you use online marketing methods alongside your offline solutions. There are lots of benefits that come from using online marketing methods, and this makes them a popular choice among businesses of all sizes. You can use social ...

As any marketer can tell you, getting attention is easy – but converting that attention into sales isn't. That's because from the moment a new prospect first connects with a business, there are myriad ways they might wander off of the route to a sale. Even time can be the enemy in the process, as the prospect's attention slowly fades and drifts elsewhere. To overcome all of those obstacles to conversion, marketers deploy a carefully crafted series of engagements and interactions with their leads to keep them moving toward a sale. The whole process has come to be known as a marketing funnel, representing the ever-narrowing path that guides each prospect to become a paying customer. It's a tried-and-true approach ...

Digital marketing was an instant success and it is still growing. The companies that were once reluctant of this field are now also using it to develop their business. From small companies to large enterprises, there is no business that is not using digital marketing today. As it is an industry that requires one to have extensive knowledge and experience, all companies acquire the help of an agency to do their digital marketing. This has really increased the value of this profession, but also attracted way too many people in it. There are thousands of digital marketing companies that have saturated the market. However, not all of them have the expertise most clients look for. They may get the job ...

A constant question that is asked in business is whether you’re going to outsource or in-source certain tasks or departments. As it turns out,  34% of businesses choose to specifically outsource their digital marketing needs, according to Clutch. With so many brands choosing to work with marketing consultancy firms, it is worth wondering what benefits exist and how they might be able to further grow your own business. Up-To-Date Market Knowledge 56% of consumers firmly believe that businesses need to have a stronger understanding of their needs, according to Marketo Engagement Gap. To do that, your brand needs to be aware of the latest trends and apply them accordingly. This requires an up-to-date understanding of the market and consumers. This is ...