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How To Make Content Marketing Work In Your Brand Awareness Campaign standard

Content marketing is here to stay. Over 91 percent of B2B utilize content marketing to reach customers, according to the Content Marketing Institute. The way businesses promote and advertising their brand is changing in response to changing consumer tastes. Around 70 percent of consumers now say they would rather get information about a company or business from a blog or informational post instead of the traditional print or digital advertisements. This means businesses looking to increase their presence or build their brand are being increasingly shown the benefits of employing content marketing in its efforts. As more consumers seek great content and begin to associate them with brands they love, here is how to successfully use content marketing in ...

28th of August, 2019
In: Content Marketing, Digital Marketing, Market Research, Marketing Planning
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Content Marketing Study – 2019 B2C image

Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks for content marketing strategies. Discover the content marketing study results below. Modern Marketing Partners (MMP) would like to thank and acknowledge the Content Marketing Institute and MarketingProfs for providing this data. MMP has broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-consumer (B2C), business-to-business (B2B), and other versions like technology and enterprise. Per the title above, this blog will focus on B2C findings. If interested in B2B content marketing survey results, click here. Key Findings Based on some of ...

28th of August, 2019
In: B2B Marketing, Content Marketing, Digital Marketing
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Content Marketing Study – 2019 B2B image

The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for providing this content marketing study. We’ve broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-business (B2B), business-to-consumer (B2C), and other versions like manufacturing and technology. Per the title above, this blog will focus on B2B findings. If interested in B2C content marketing survey results, click here. Some of the most important results can be found in the image above. Content Marketing Goals Goals and metrics are key to making sure content marketing is ...

6 Common Content Marketing Missteps image

Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so, setting up social media accounts, or posting to Facebook all technically constitute as content marketing tactics. But it’s doubtful you’re seeing any change in website traffic, email open rates or click throughs. And that’s because you’re not really harnessing the power that great content affords you. Let’s take a look at some common content marketing mistakes and steps you need to take to get on a productive path: Lack of Value Business strategies often use an 80/20 ...

Benjamin Franklin—The Father of Content Marketing? image

Per Wikipedia (or your history books), Benjamin Franklin was an author, printer, political theorist, politician, freemason, postmaster, scientist, inventor, humorist, civic activist, statesman, diplomat. But among these titles, one may be missing—The Father of Content Marketing. Content Marketing is Older Than You Think “But Steve,” you may think to yourself, “Content marketing is a new concept. We just adopted it within the last decade and we’re on the cutting edge.” First off, I’m happy that you know my name. Second, like you, I thought I was one of the early adopters. Third, both of us are only partially right. Oxford Dictionaries Got it Wrong Even if both of us were early adopters of the Oxford Dictionary definition of content marketing (a type ...

Content Marketing Assessment standard

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How to Select a Content Marketing Agency image

No question, content marketing is likely the hottest topic in, well, marketing! Want proof? A 2016 study identified that 88% of business-to-business (B2B) marketers, and 76% of business-to-consumer (B2C) marketers are using content marketing (Source: Content Marketing Institute). This “How to Select a Content Marketing Agency ” blog considers some top thought leaders perspectives on the subject, along with a Top 5 Content Marketing Agency Selection Checklist, and some relevant content marketing resources. Before diving into the subject, consider the same study identified that B2B marketers use an average of 13 content marketing tactics out of a total of 25 possible, while B2C use an average of 12 out of a total of 24 tactics. That’s a lot of content! Our latest ...

Content Marketing Guide: Best Practices, Tips & Trade Secrets image

A new content marketing guide is available that details 3 phases of the content marketing process: planning, implementation, and measurement. Both business-to-business (B2B) and business-to-consumer (B2C) content marketing scenarios were considered. Numerous content marketing examples and resources are provided. The Guide starts with the premise that content marketing is the hottest topic in all of marketing. Why? Because according to a 2016 study by the Content Marketing Institute and MarketingProfs, 88% of B2B marketers and 76% of B2C marketers are using content marketing. The content planning phase includes defining objectives, determining content topics, and identifying content types or tactics. Regarding tactics, the aforementioned studies identified both B2B and B2C content tactics in the charts below. No question, there are major differences in content types ...

Content Marketing Guide standard

Content Marketing Best Practices Guide Content marketing is possibly the hottest topic in marketing! Why? According to 2016 studies by the Content Marketing Institute and MarketingProfs, 88% of business-to-business (B2B) marketers, and 76% of business-to-consumer (B2C) marketers are using content marketing. So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. This Content Marketing Best Practice Guide details 3 phases of the content marketing process: planning, implementation, and measurement. Both business-to-business (B2B) and business-to-consumer (B2C) content marketing scenarios are considered. Numerous content marketing examples and resources are provided. To download, please fill out the form below and a copy will be emailed to ...

A Content Marketing Truth You Need to Embrace in Order to Grow Your Business image

A fact, whether you choose to accept it or not, is that nothing is original. Sometime in your life, you’ll come to the conclusion that “it’s all been done before.” The thing is, that once you realize it, it’s no longer something to fear, it’s something to embrace. The idea first came to me professionally when Upworthy (and other low quality clickbait nonsense) was king and I stumbled upon the term ‘content shock,’ attributed to Mark Schafer. Content Shock, Imposter Syndrome, and How an 80s Rap Song Reminded Me to Push the Story Forward It took me time to go through the stages of grief that my budding career in content marketing was over before it began, and that as the supply ...

Content Marketing Practice Launched standard

Naperville, IL—June 30, 2015—Modern Marketing Partners, a leading full-service marketing agency based in the Chicago region, has launched a content marketing practice to provide a range of marketing services to brands of all types that can leverage education, and thought leadership as key components in their marketing. Modern Marketing Partners (MMP) has extensive experience in content marketing by virtue of managing more than 30 blogs, along with thought leadership initiatives for many brands and associations. Examples include the Healthcare Trends Institute, Construction Marketing Association, Cloud Accounting Institute, Small Business Education Center, Franchise Growth Institute, and others. A typical content marketing program includes blogging, social media, publicity, along with case studies, webcasts and related. While a thought leadership program entails an editorial ...

30th of April, 2015
In: B2B Marketing, Content Marketing, Marketing Best Practices
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Content Marketing Tips For B2B Companies image

Content marketing is a hot topic! In fact, 86% of B2B Marketers are using content marketing (CMI) . So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. Below we will take you through the content marketing process. Planning; deciding what type of content marketing works best for your company and a content schedule. Implementation; including tips on how to write blogs, case studies, and white papers, and how to distribute your content. And finally, measurement; metrics to use to determine if your content marketing is effective. Content Marketing Planning The quality of a content plan can support both the effectiveness and efficiency of your content marketing initiative. Begin your planning by determining the mission of your ...

The Unseen Bond Between Content Marketing and Copywriting image

At Modern Marketing Partners, we love to keep you updated on the recent changes that affect the marketing world. One of the most important considerations in your content marketing is the effect of copywriting, the ability to write compelling media that will drive people to make a decision. But what are the differences? What are the similarities? How do they impact each other? After broader research of the topic, we found an article that we would like to share about the competition and correlation between the two. Titled “Content Marketing vs. Copywriting: Top Strategies for 2014,” this post in Social Media Today by Julia McCoy gives in-depth analysis of the effects of both on your overall marketing strategy. We’ve narrowed ...

A Guide to Modern B2B Content Marketing standard

Content marketing is a hot topic! In fact, 91% of B2B Marketers are using content marketing . So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. This guide will take you through the content marketing process. Planning; deciding what type of content marketing works best for your company and a content schedule. Implementation; including tips on how to write blogs, case studies, and white papers, and how to distribute your content. And finally, measurement; metrics to use to determine if your content marketing is ...

Content Marketing standard

Content marketing is the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. As the content marketing generation proceeds, how will you continue to tell your brand’s story? Modern Marketing Partners offers a new approach to content marketing—aggressive and strategic tactics that provide you with opportunities to gain or retain thought leadership, drive traffic to your website, and ulimately, convert. Content Marketing Types What type of content can your business leverage? Social media, articles, blogs, enewsletters, videos, white papers, infographics, microsites, apps, annual reports, and so many more. MMP can help you through the content marketing process Planning; deciding what type of content marketing works best for your company and a content schedule. Implementation; including tips on how to ...

7th of April, 2014
In: Content Marketing, Inbound Marketing, Infographic
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B2B Content Marketing Survey Findings for 2014 image

How can you plan your Business to Content Marketing in 2014? Through a recent survey by the Content Marketing Institute and MarketingProfs, this information provides guidelines and benchmarking information for content marketing strategy in 2014. What did the survey find out? What should you expect in this year and beyond? Read more to see what will come of content marketing. We would like to thank Joe Pulizzi of the Content Marketing Institute and Ann Handley of MarketingProfs for surveying individuals and providing this data. To register for the CMI study, you can register and download the B2B Content Marketing Survey from CMI Website. Content Marketing Tactics Understanding content marketing is a valuable factor to developing a strategy. Although the strategy and distribution ...

Content Marketing: 7 Steps to Driving Interaction image

Content marketing is one of the most popular topics in marketing today. But with everyone jumping on the bandwagon, what content is effective? Valuable? Lead generating? To that end, following are 7 Steps, Tips and Strategies for effective content marketing. We share with you a recent article by Social Media Today contributor Mark Learner about Content Marketing titled Top 7 Tips for Effective Content Marketing. Along with our own editorial and ideas for proper content marketing. 1. Save the Sales Pitch for Your Sales Team Effective content marketing leaves the pitch to the salespeople. The minute you start talking about how great your product is, the reader sees right through this and closes the page. Give your readers information they want and ...

7th of January, 2013
In: B2B Marketing, Content Marketing, White Papers
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A Guide to Modern B2B Content Marketing image

With the rapid increase in the use and discussion of content marketing, it’s time to address how modern B2B companies can leverage content marketing to build awareness, traffic, and leads. How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing? A Guide to Modern B2B Content Marketing from Modern Marketing Partners takes you through the content marketing process; including planning, implementation, and measurement. The guide also provides tips and best practices for three of the most popular types of B2B content: blogging, case studies, and white papers. “Content marketing is a hot topic,” states Neil Brown, Partner and Chief Marketing Officer ...

Content Marketing—Survey Results! image

The results are in! The Content Marketing Institute (CMI) and MarketingProfs have published the third annual B2B Content Marketing Benchmarks, Budgets, and Trends – North America and an overwhelming 91% of B2B Marketers are using content marketing! Below we will share some key findings from the report including usage, confidence, distribution, and challenges. For more information, read the full report: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America. Content Marketing Tactics On average, B2B content marketers use 12 of the tactics listed above. On the other hand, the 2012 and 2011 studies only reported 8 tactics. Social media (other than blogs), articles on a website, eNewsletters, blogs, and case studies are the top 5 most used tactics whereas ...

5th of November, 2012
In: B2B Marketing, Content Marketing, Marketing Measurement
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Content Marketing Measurement image

How can you measure content marketing? A new eBook entitled, "A Field Guide to the Four Types of Content Marketing Metrics" is now available from the Content Marketing Institute and Convince&Convert. It is all too common that content marketers believe they can't accurately measure results, or a tactic isn't measurable, or they don't feel comfortable measuring content. Below you will find the four types of content marketing metrics, including consumption, sharing, lead generation, and sales, that enable you to measure their impact on your business. You can view the entire content marketing report here. Consumption Metrics The simplest of content marketing metrics, consumption metrics answer the question, "How many people viewed, downloaded, or listened to this piece of content?" They measure ...

4th of November, 2012
In: B2B Marketing, Content Marketing, Marketing Best Practices, White Papers
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Content Marketing Types image

How can you connect with your customers? This question is answered in the Content Marketing Playbook by Junta42. The playbook provides an astounding 42 options to connect with your customers through content marketing. Below we will share 6 of our favorite pieces of content from the playbook along with an explanation and what it does and does not work for. To see all 42 ways to connect with your customers, read the entire Content Marketing Playbook. Case Study A case study is a document, typically 1 – 2 pages long, that combines the first-person authority of the testimonial with the narrative structure of a story. Based on real-life events, it leverages reader empathy with the featured client to build credibility and ...

3rd of November, 2012
In: Content Marketing, Marketing Definitions, Marketing Strategies
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Content Marketing Definitions, Tips, and Strategies image

Content marketing is a critical element to marketing firms. There is a lot of hype around the subject, and also varying definitions. This post will share some content marketing definitions from around the web. Then, we will provide 5 content marketing tips and 7 strategies for 2013. What is Content Marketing? Content marketing is a hot topic in the marketing world today. So what is it? Here are some definitions of content marketing from around the web: "A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action." (Content Marketing Institute) "Using any type of content (newsletters, blog posts, white papers, videos, Tweets, ...

Success In Delegation: The Perks Of Outsourcing Your Digital Marketing standard

A constant question that is asked in business is whether you’re going to outsource or in-source certain tasks or departments. As it turns out, 34% of businesses choose to specifically outsource their digital marketing needs, according to Clutch. With so many brands choosing to work with marketing consultancy firms, it is worth wondering what benefits exist and how they might be able to further grow your own business. Up-To-Date Market Knowledge 56% of consumers firmly believe that businesses need to have a stronger understanding of their needs, according to Marketo Engagement Gap. To do that, your brand needs to be aware of the latest trends and apply them accordingly. This requires an up-to-date understanding of the market and consumers. This is ...

Top 10 Marketing Ideas for COVID-19 image

No question, the Coronavirus pandemic and COVID-19 present an unprecedented “crisis marketing” challenge to marketers of all types and sizes, consumer and business-to-business marketers alike. Consumers and business customers are distracted to say the least. Many businesses are closed, people are working remotely for the first time, or even losing their jobs. And many are busy shopping to stock up for the inevitable lock down. Given this environment, is it even appropriate to do marketing? The answer is an unequivocal yes, but likely in different ways. Intuitively, clear and timely communication is required. Customers and prospects need to know that you are still doing business, or how you are doing business, e.g., revised hours, online sales, shipping schedules, etc. So what are ...

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