Tags ArchivesB2B Marketing

Modern Marketing Trends to Watch For In 2017 image

marketing trends

Last year we predicted the modern marketing trends of 2016. But times have changed; here are some marketing trends of 2017. Chatbots and AI will become mainstream. Chatbots and artificial intelligence aren’t exactly new, but their widespread adoption is. Chatbots will use AI to both learn from the users it speaks with and from sources around the web. We’re already seeing the start of chatbot and AI growth – with virtual assistants in both Apple and Google phones, on home devices like Amazon Echo, and branded chatbots on messaging apps. There are countless examples, and with both smart home technology and messaging app adoption on the rise, this trend is showing no sign of slowing down. Consider taking advantage of ...

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EMI: The Top Ecommerce Trends of 2017 image

ecommerce trends

The focus of ecommerce lately has had one overarching trend: improving the customer experience. And it’s for good reason; by 2020, customer experience will overtake price as the main product differentiator. From better mobile capabilities, to unique unboxing experiences, there are countless ways to win over customers and great repeat business. Thanks to our friends at the Ecommerce Marketing Institute, here are the top ecommerce trends of 2017. Mobile is First Priority You may be tired of hearing about mobile, but its importance needs to be emphasized. It’s not always enough to have an adaptive website. Sometimes you need to create experiences specifically for mobile. This sometimes means creating pages mobile-first. Acceptance of mobile payments, like Apple Pay, is important ...

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Modern Marketing Partners Launches an Association Marketing Practice image

association marketing

As of Monday, November 19, Modern Marketing Partners announces its new Association Marketing Practice. which includes marketing services for professional and non-profit associations on a subscription fee basis. The Association Marketing packages will include Member Engagement, Digital Marketing Excellence, Training and Recognition programs, Event Promotion, Communities and Forums, and Sponsor Management. These packages may be customized based on the specific requirements of the association. MMP’s experience marketing associations include the Healthcare Trends Institute, the CFO Alliance, the Small Business Expo and the Small Business Education Center, the Construction Marketing Association, and more. According to Neil Brown, CMO of MMP: “Marketing is changing rapidly, and many associations have not been able to keep up with all the new marketing skills and ...

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How to Develop a Social Media Center of Excellence image

social media center

With the multiple departments and locations of large enterprises, it’s not unheard of social media efforts overlapping. This can create issues of inconsistency or duplicate content. How can businesses resolve this issue? One solution is to develop a Social Media Center of Excellence (CoE). We’re excited to have our friends at Hot Potato Social Media delve deeper into the benefits of a CoE and the process of creating one within your organization, in the article below. What is a Social Media Center of Excellence? Depending on the size of your organization, Social Media CoE will consist multiple full-time and part-time employees, and possibly outsource partners dedicated solely to the social media efforts of the business. The team works to improve ...

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Google’s Fighting Mobile Pop Up Ads, Effective January image

pop up ads

After fishing through the search results page for an article you thought would provide answers, you click a promising-looking link and are ready to delve into the content, but then a large box or tab pops up immediately in front of that sentence you were reading. It can act as a minor annoyance in some instances- you pause your reading and find the ‘X’ to press. In other instances, these pop-ups are truly spammy, either difficult to close or in a new tab entirely. On a mobile device, navigating away from these pop-ups can be a time-consuming task. Google is all for making the search experience better for the user, and is less concerned about the SEO-adjustments marketers will be ...

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Why You Should Use Personalized Marketing – And How to Implement It image

personalized marketing

Cocktail party etiquette is a good rule-of-thumb when establishing a personalized marketing plan. In this personalized marketing sequel we go a little more in-depth. We’ll note the benefits and statistics that back this strategy up, as well as some important do’s and don’ts of personalized marketing. Statistics The proof is in the numbers. Personalized marketing has great potential for greater conversion and revenue for your business. Some stats: 74% of businesses that implemented personalized marketing saw an increase in sales. 61% of those also saw an increase in profit. 55% saw an increase in loyalty. Email open rates are 29% higher when content is personalized. Personalized emails also receive 41% greater click-through rates. Despite all these stats, 71% of companies ...

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