Tags ArchivesB2B Marketing

Instagram Stories are better for Marketing than Snapchat image

Instagram Snapchat

Snapchat just went public and over the last couple years, marketers have tried to get a piece of Snapchat’s excellent engagement rates. But here’s the issue – users don’t want to use Snapchat to interact with brands. It’s personal. If you’re looking to create a branded ‘Story,’ use Instagram. It is clear that Instagram copied Snapchat’s Story feature, however, that doesn’t mean that there weren’t improvements. Instagram Stories work better than Snapchats for three main reasons: Instagram users are more likely to follow brands, Instagram Stories are public, and Instagram Stories are positioned better in the app. Customers Love Brands on Instagram; Snapchat, Not so Much Snapchat is highly engaging, but it’s more of a messaging app than one for content ...

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4 Essential Elements for Digital Marketing Maturity image

digital marketing maturity

In our last blog, we discussed what digital marketers were doing in 2016, according to Adobe. Based on the Adobe’s survey feedback, they created the “Four Essential Elements for Digital Maturity.” The four elements were: Data-Driven Marketing Customer Experience Mobile Cross-Channel Marketing Each element is crucial for advanced digital maturity. An expansion of each element and its best practices follows. Data-Driven Marketing: The Many Layers of Customer Behavior Data-driven marketing is the foundation for everything. It helps you to better understand who your customer is, what they do, and why they do it. Through better analytics, your company can dodge the risks of guessing and create more effective marketing programs. And marketers recognize these advantages. 63% of digital marketers in ...

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How Do You Compare to Your Digital Marketing Peers? [STATS] image

digital marketing

Adobe conducted a survey on digital marketers in 2016 to find out their priorities and challenges. The survey had some interesting finds. Digital marketing is becoming more advanced and widely adopted than ever. How do you stack up against your competition? Find out in the stats below. Digital Maturity Adobe had marketers rank their digital maturity in one of four categories: Advanced, Focused, Emergent, and Nonexistent. Their definitions are as follows: Advanced: Data mostly integrated, best practices generally followed, automation common, strong technical skills. Focused: Data and processes somewhat integrated, automation common, solid and expanding technical skills. Emergent: Basic data integration, some automation, growing technical capacity. Nonexistent: Limited data in silos, no automation, low technical capacity. Only 19% ranked themselves ...

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5 Great Examples of Email Marketing image

email marketing examples

Email marketing may not be the flashiest or newest form of digital marketing, but it’s tried and true and still extremely effective. One potential challenge, however, is making your email stand out. Consumers filter through their emails every day, clicking only what interests them, and ignoring or deleting the rest. How can you avoid being filtered out? Check out these 5 great examples of email marketing. 1. Personalize like Poncho. Poncho provides customizable emails that are both cute and clever. it offers updates on your commute and weather, complete with short bits of text and gifs. They’ll even tell you how it will affect your hair that day. Overall, a great way to provide personalized emails to subscribers. 2. Do ...

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LinkedIn Tutorial: Big Changes for Free Accounts image

linkedin tutorial

It’s no secret that LinkedIn encourages its users to use their paid membership over the free profiles. And with its most recent update, searching the network of first and second degree connections just got harder for a standard account. If you don’t intend to invest in a paid membership, here are some tips for searching your network for free. Searching the Network of a First Degree Connection Certain search abilities have been removed. You can now only see mutual connections with one of your first degree connections and their other first degree connections. Using the mobile app for this will be faster than the desktop because you now need to look page by page. Advanced Search/Second Degree Search Advanced search, ...

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Modern Marketing Trends to Watch For In 2017 image

marketing trends

Last year we predicted the Modern Marketing Trends of 2016. But times have changed; here are some marketing trends of 2017. Chatbots and AI will become mainstream. Chatbots and artificial intelligence aren’t exactly new, but their widespread adoption is. Chatbots will use AI to both learn from the users it speaks with and from sources around the web. We’re already seeing the start of chatbot and AI growth – with virtual assistants in both Apple and Google phones, on home devices like Amazon Echo, and branded chatbots on messaging apps. There are countless examples, and with both smart home technology and messaging app adoption on the rise, this trend is showing no sign of slowing down. Consider taking advantage of this ...

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