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Advanced Link Building – Submission Tips image

Our previous blog discussed 5 basic link building techniques that can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or directories link to your blog. Those 5 basic link building techniques included interlinking, obtaining reciprocal links, naming your links properly, social profile linking, and social bookmarking. If you want to take your link building initiative a step further, consider some advanced link building techniques. Advanced link building includes submitting your website, blog, articles or white papers, and news releases to online directories to achieve links. Directory Submission For Your Website First, ensure that you have submitted your XML sitemap to search engines. Then, ...

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A Guide to Modern B2B Content Marketing image

With the rapid increase in the use and discussion of content marketing, it’s time to address how modern B2B companies can leverage content marketing to build awareness, traffic, and leads. How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing? A Guide to Modern B2B Content Marketing from Modern Marketing Partners takes you through the content marketing process; including planning, implementation, and measurement. The guide also provides tips and best practices for three of the most popular types of B2B content: blogging, case studies, and white papers. “Content marketing is a hot topic,” states Neil Brown, Partner and Chief Marketing Officer ...

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