Website Archives - Modern Marketing Partners

Maximizing Your Website’s Online Traffic: Exploring Various Types and Strategies standard

In today’s digitally focused world, increasing website traffic can play a monumental role in helping businesses thrive. Given the importance of getting more people to your website, it’s vital to stay aware of powerful strategies to drive traffic. Unfortunately, if you don’t have a lot of digital marketing experience, this can seem like a daunting and over-complicated task. Thankfully, it doesn’t have to be. Familiarizing yourself with some potent strategies can provide you with ample inspiration and guidance to start engaging in some compelling practices that drive traffic and help your business succeed. Here are some strategies you can take advantage of to maximize your website’s online traffic. Utilize Freelance Writers and Web Designers When it comes to having a stellar business website ...

E-Commerce CRO: 6 Tips For Driving Sales And Retaining Customers standard

Are you looking to improve your eCommerce website's conversion rate? If so, then you've come to the right place. In this blog post, we'll be sharing 6 tips that will help you drive sales and retain customers. So, without further ado, let's get started! Offer free shipping - customers are more likely to purchase from you if they don't have to pay for shipping Offering free shipping is an excellent way to attract customers and make your business more attractive. Studies have shown that customers are far more likely to purchase from a business if they don't have to pay for the cost of shipping - in fact, free delivery is often cited as the single most important factor when it ...

Top Web Design Trends in 2023 standard

Due to the rapid evolution of technology, software innovations and web designs have emerged. Your company's website is critical to its performance and success. A good web design can help your company grow and make your branding strategy stand out. Therefore, to stay ahead of the competition, hire a website designer to help you turn your idea into a reality. Furthermore, website designers can assess your needs and identify the best solutions for your brand. We have compiled some of the most recent web design trends, standards, and predictions for 2023 to keep you updated on all the latest website design trends. Product Reveal Animation In recent years, animations have become famous for keeping visitors engaged on business websites. This year, however, web ...

3 Ways to Attract More Traffic to Your Website standard

One of the key goals of any business, blog, or site that is based on the internet is to attract more traffic. This is vital for any online business as high levels of traffic mean that the likelihood of increasing sales is improved. Globally, in 2022, there are over a billion websites. This enormous number of sites leads to increasing competition for all products and services, and makes the task of simply attracting online visitors to your site a difficult one. Thankfully, there are wide range of tips, strategies, and tricks that you can incorporate into your web design processes to help ensure that your site gets noticed in a sea of competitor sites. This article explains three key ways in ...

6 Possible Reasons Your Website Is Not Gaining Enough Traffic standard

A website plays a critical role in the success of your company. It helps connect with a broader audience worldwide. Besides, it allows you to continually engage with existing customers and prospects even outside business hours. While there are many benefits of creating a business website, it might not be of any value if it doesn't drive enough traffic. Why? Because the more traffic you receive, the more chances of generating more leads and sales. Here are some reasons why your business website isn't attracting enough traffic: 1. You Are Not Using The Right SEO Strategies Implementing the best SEO strategies is perhaps one of the most effective ways to gain more traffic. This helps boost the performance of your business site and ...

Common Reasons Your Website Traffic Is Dropping standard

If you have a business and your traffic is dropping consistently, then it’s time to start looking into why. It can be attributed to a variety of factors, including weather, time of day, location, and even your website. In order to avoid that issue from recurring, you need to make sure that your website is optimized for search engine optimization (SEO). The better your website is optimized, the more visible your site is to search engines and make it easier for search crawlers to index and result in happy customers. There are a variety of reasons why your website traffic may be dropping. It may be a result of a number of factors, such as a business opening a new ...

Converting Website Visitors Into Sales: Common Mistakes to Avoid standard

Every business owner knows the importance of having a strong, appealing, and up-to-date website. This is an essential part of any digital marketing strategy. However, all your efforts will amount to nothing if your website cannot convert at least a fraction of your visitors into healthy sales prospects. Over the last five years, the median conversion rates for business websites have been in constant flux. However, with the right approach, you’ll consistently see good conversion rates. In this article, we’ll outline the most common website conversion faux-pas that you should steer clear of. These tips are sure to come in handy! Unappealing Website Design and Layout When potential clients visit your website, they subconsciously form opinions about your products and services based ...

16th of July, 2018
In: Marketing Tactics, Website Best Practices
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Successful Search Requires New Tactics image

Today’s marketplaces are busy, and information is abundant. Your customers want access to your product and service information quickly and easily. They expect this timely, convenient access starting from their initial search and then once they have moved onto your website as well. Your company’s success depends on ensuring that your organization’s abundance of data is readily available, which is no easy task. A good search tool on your site can help increase customer engagement, increase sale conversions, and mitigate customer service requests. So you need to keep up this aspect of your site to ensure your search tool provides the necessary intelligence visitors expect. Here are three tactics exerts recommend for maintaining a successful search approach on your company website: Simplify. ...

27th of February, 2013
In: Marketing Planning, Marketing Strategies, Web Design
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Website Tips for International Markets image

Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and culture in your target marketing. This is called website localization. Website localization is important for a variety of reasons. According to Forrester Research, visitors stay for twice as long (site stickiness) if the website is in their own language (Languagescientific). A properly localized ecommerce website can increase sales by up to 10 times (Locayta). Below we will share 3 considerations for website localization including functionality, cultural difference in online shopping behavior, and payment methods, followed by ...

Bad SEO: Blackhat Techniques Are a NO NO! image

Search engine optimization or SEO that employs so-called Blackhat SEO techniques is a NO-NO! These aggresive and unethical techniques are used in an effort to improve rankings of a particular website. On blackhat SEO techniques Google says, “In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked.” How does Google deliver search results? Google crawls, indexes, and serves your website in search results. Google describes crawling as “the process by which Googlebot discovers new and updated pages to be added to the Google index”. Then, “Googlebot processes each of the pages it ...

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