2014 Marketing Trends That Didn’t Go So Well image
As the end of 2014 approaches, we thought we would take a look back at marketing trends of the year. 2014 was an innovative year for marketing, however, for every successful marketing trend, there were many other trends that were not so good. Here is a look at some failed strategies and tools that are fading into obscurity. 1. QR Codes In the United States, QR codes are going to be next to meaningless in 2015. According to entrepreneur.com, in 2013, only 19.1 percent of consumers had ever scanned a QR code and these numbers have not significantly increased in 2014. One of the main reasons that QR codes are an ineffective strategy is because the majority of mobile users don’t have ...
Continue Reading