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Direct Mail for B2B – 5 Tips! image

Direct mail is still a top marketing tactic for B2B Companies. Why is direct mail still important? It can get delivered to decision makers that might not open email, it can be personalized, it can break through the “clutter”, and it can now be easily integrated with digital media! Therefore, it would be detrimental to leave direct mail out of your marketing mix! But how can you incorporate direct mail into a B2B multichannel marketing strategy? Chief Marketer interviewed Michele Fitzpatrick from The Agency Inside Harte-Hanks and Kevin Kerner from Mason Zimbler US on this topic. Below you will find 5 tips on using direct mail in a B2B multichannel strategy from the interview. 1. Make it Meaningful In order to grab ...

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