Tags ArchivesText Messaging

Text Messaging: The Neglected Marketing Channel image

Text Messaging

It’s difficult to find someone these days that doesn’t keep their phone nearby. Text messages, in particular, are opened far more often than almost any other marketing channel. With this in mind, why wouldn’t marketers want to use it in their marketing efforts? We’ve compiled some important statistics about text message marketing and its usefulness. Keep reading to discover just how effective a tool text message marketing can be. When Is It Being Used? Understanding how fellow marketers are using text messaging will help you better understand how to use it for your business. For one, marketers like using it for important and urgent messages. It’s also an effective tool when other channels prove ineffective. How Quick is Response? Everyone acknowledges that text ...

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