Social Media Analytics Archives - Modern Marketing Partners

Using Analytics to Identify Your Target Audience standard

Businesses small and large are working overtime to incorporate analytics into virtually every part of their operations. From manufacturing to logistics to marketing, organizations that skillfully apply the power of analytics are reaping the competitive benefits - and those that haven’t are trying to catch up. Applying analytics to marketing efforts in particular can be highly beneficial and offer strong ROI. However, the process of doing this effectively can take some know-how and experimentation. One way data analysis can help your marketing performance is by informing your ideal target audience. Many more of our campaigns than we sometimes care to admit are built on assumptions, conventional wisdom, or old ways of doing things. Sometimes they work. Sometimes they don’t. What if there was ...

17th of April, 2019
In: Analytics, Digital Marketing, Marketing Tactics, Social Media
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9 Components for Comparing Social Media Analytics Platforms image

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the social channel as well as their industry, value proposition or ROI expectations. For example, a company may use social media to build a community around thought leadership, or to increase brand awareness and trust among its clients or to help nurture prospects during the lead gen process. Or you may be nodding your head up and down to all three of these goals. On the flip side, your clients are utilizing social media every day too – posting thousands of ...

Tags ArchivesSocial Media Analytics