by Lindsay Brown | Feb 3, 2026 | Marketing and Sales
Sales teams track customer requests in Salesforce. Engineering teams manage development work in Jira. Without integration, these systems operate as isolated islands, with information residing in one place but not the other. This separation creates friction that...
by Lindsay Brown | Jun 30, 2025 | Vertical Marketing
In Part 1, we introduced the concept of vertical marketing and explained why it is increasingly relevant. In Part 2, we walked through a framework to help organizations evaluate and prioritize vertical segments. Now, we turn our attention to execution. Success in...
by Lindsay Brown | Mar 4, 2025 | Marketing and Sales
In today’s competitive property market, having an effective online marketing funnel is essential. GoHighLevel is a robust platform that allows you to design, launch, and manage sales funnels that attract leads, nurture them, and convert them into clients. This...
by Lindsay Brown | Mar 26, 2024 | Marketing and Sales, Marketing Tactics
Marketing is a tried, trusted, and effective way to positively influence potential or returning customers. The number of marketing tactics that have been invented and implemented over the decades is large, but of all those tactics one of the most effective has to be...
by Lindsay Brown | May 15, 2023 | B2B Marketing
As is the case with any other company, business-to-business (B2B) companies also prioritize lead generation. After all, without lead generation, it’s not possible to bring in new clients and business, thereby restricting the company’s growth. However, just bringing in...
