Sales Archives - Modern Marketing Partners

6 Tips for Successfully Converting Your B2B Leads into Sales standard

As is the case with any other company, business-to-business (B2B) companies also prioritize lead generation. After all, without lead generation, it’s not possible to bring in new clients and business, thereby restricting the company’s growth. However, just bringing in leads won’t do. You need a strategy to convert those leads into sales. Converting leads into sales is crucial for the success of any company, including your B2B business. However, lead conversion is easier said than done. Turning a potential customer into a paying one can be a challenging and time-consuming task, especially in the B2B arena, where your potential client is another business looking for the best and most cost-effective deals out there. How do you convert such skeptical buyers? In this article, ...

Why Account-Based Marketing Is the Future of B2B Sales and Marketing standard

The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B outreach, gradually lose their effectiveness, leaving businesses in search of innovative methods to attract leads, engage with potential clients, and cultivate lasting relationships. One such innovative approach is automated e-commerce monitoring, which enables businesses to track their e-commerce activity in real-time and adjust their marketing strategies accordingly. Account-based marketing (ABM) has emerged as a powerful contender in this new era, offering a highly targeted approach that promises to redefine the way businesses connect with and win over customers. But is it as good as advertised? This article examines the meteoric rise of ABM and the factors contributing to its success. In ...

How to Initiate a Sales Approach with a Bottom-Up Method? standard

You know when they say, "If you want to go fast, go alone. If you want to go far, go together." The same goes for sales. It's time to ditch the traditional top-down approach and embrace a bottom-up method emphasizing collaboration and relationship building. In this article, we'll show you how to initiate a sales approach with a bottom-up method and why it's crucial to your sales success. If you are tired of feeling that you are forcing your product or service onto potential customers and want to build legit and genuine connections, this article is for you. Why is a Bottom-Up Method the Way to Go? The top-down approach focuses on selling from the organization's top, starting with decision-makers. However, this can ...

How to Properly Sell Medical Products? standard

High-quality medical products are essential to the work of doctors and other medical professionals. These products include everything from protective gloves and masks (PPE) to complex specialty instruments used only by certain surgeons, physicians, and other healthcare professionals. In order to obtain such equipments and make sure they always have what they require, hospitals and office managers collaborate closely with medical product supply companies. Similar to running any other business, running a medical products supply company requires you to identify what make your brand distinctive. Knowing that will enable you to identify your target market and work to differentiate yourself from rivals. Tips to Sell Medical Products These are some important tips from healthylineoutlet.com that you need to follow in order to ...

How To Pull Off An Effective Virtual Sales Pitch standard

Anyone who has had the pleasure of delivering a big sales pitch will know how nerve-wracking and rewarding it can be at the same time. There's a buildup to that big moment where everyone in the room sways toward the idea. The look on the other party's faces is priceless—those are the moments a salesperson strives for when giving a pitch. Nowadays, it may be slightly more challenging for some as most meetings take place by digital means. Most sales reps will attest that they’d thrive on human interaction and now have to get used to the impersonal video calling. If you need some guidance and a few pointers on how to pull off an effective virtual sales pitch, here are ...

10 Solutions to Streamline B2B Marketing And Sales standard

Business-to-Business (B2B) marketers manage various tasks throughout the day. They should measure results, develop strategy, meet deadlines, and execute deliverables without getting distracted. So, how do they juggle all of those responsibilities? When it comes to B2B marketing and sales, your marketing technology stack can make a difference in efficiency and productivity. Plus, it keep things up-to-date for you. So, if you’re a B2B marketer who wants to streamline sales and marketing, below are some of the solutions you should consider: 1. Project Management Tools In terms of critical B2B activities, it’s tough to achieve a real return on investment (ROI) until you focus on alignment and break down crucial business goals. Since there are teams involved in running a business, it’s ...

Drive Your Ecommerce Sales Through the Roof with These 7 Marketing Tips standard

Are you struggling with producing truckloads of sales -- so much that your financial statements make you cringe? If so, maybe you’re not attracting your shoppers or showcasing your offers and products enough to make them hanker. With the right promotional tactics, such as leveraging copywriting to supercharge your marketing efforts, you can convince your customers to get your product and then drive your sales through the roof. Here are seven tips to do that for your ecommerce store. 1. Create gift guides and cards. Gift guides help your shoppers find the perfect item for their loved ones and stimulate their buying appetite and interest in your products. If they can’t decide on the item, they can purchase your e-gift card instead and give that ...

13th of December, 2019
In: Marketing and Sales, Sales Initiatives, Software Marketing
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Battlecards – Key Tool for Improved Win Rates image

Sales is unique from other departments. Salespeople are on the frontline of every organization’s battle with the competition, and their need for competitive enablement is much more tactical in nature. That’s why battlecards are becoming so popular. As reported by Crayon in Guide to Competitive Battlecards. What are Battlecards? A battlecard is a piece of enablement collateral aimed at helping salespeople overcome competitive threats at any point in the sales process. They are typically created by the team responsible for gathering and analyzing Competitive Intelligence, or by a sales enablement team in conjunction with CI or product marketing team. Here is an example of a battlecard from HubSpot. What Battlecards Are Not Most product marketing, competitive intelligence, and sales enablement teams are familiar with ...

Quality Content Needed at Every Phase of the Sales Cycle image

Quality digital content has the potential to help B2B marketers cost-effectively reach annual company goals. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. A recent survey by Clutch Research finds that 88 percent of B2B audiences read business content online at least once weekly to stay informed, research companies and make purchasing decisions. The report identifies four stages in the sales funnel and the content consumers consider during each phase in the sales conversion. Taking a look at their findings can help companies understand how to interact with B2B audiences and take advantage of opportunities to engage potential customers ...

How Marketing Can Ensure Sales Success image

Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those a little more fractured. It shouldn’t come as a surprise. In order for a company to be truly successful, you’ll want everyone - from HR to IT to Marketing - to be on the same page. If each department has separate goals, how can they work cohesively towards the company’s vision together? Marketing and Sales, in particular, rely on each other heavily. Marketing’s communications lure the customer in, and Sales ensures they commit to the final purchase. Without Marketing, there are no leads, and without Sales, there are no transactions. Because of their close reliance on one another, it’s important that they work together ...

2nd of October, 2013
In: B2B Marketing, Marketing Best Practices, Marketing Strategies
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3 Ways To Align Marketing & Sales in 2013 image

With increased pressure on both sales and marketing departments to do more with less, collaboration is no longer a pipe dream, but a requirement. The sales and marketing divide has been well documented and experienced throughout business history: “Our campaign was brilliant. It is the sales teams fault it did not succeed” – Marketing “The marketing department has no idea what customers are really like. And they set prices too high!” – Sales And, in the digital information age, the divide is expanding even more! Today, 83% of B2B buyers research and make product decisions online (Brafton). Thereby, communicating with the sales team of a company even less! The digital age has created its own set of challenges and opportunities for marketing and ...

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