ROI Archives - Modern Marketing Partners

Incorporate New PR Metrics to Measure Meaningful ROI image

Public Relations (PR) has often been treated as this stand alone category that marketers know has value, but have had trouble justifying when it comes time to report on its return on investment (ROI). No, PR isn’t a real easy concept to understand because it is often intangible. There’s no widget at the end of the day that you can hold up and say, “I made this.” The results are often more long-term in nature to track and don’t fit into a neatly laid out set of common reporting metrics. So it might surprise you to learn that companies spend an estimated $11 billion on PR annually. While both small and large companies recognize its significance to varying degrees, both struggle ...

Trade Show Marketing (Part3/3): Results Measurement image

Trade shows are one of the most important- and costly- elements of the marketing mix for a product or service. In our three part series, we’ve covered the planning needed before the show followed by the execution during the event. Now we will cover how you can measure your return on investment (ROI) from all the work- and money- you put into Part 1 and Part 2. As mentioned previously, trade shows are costly requiring a great deal of resources including time and costs associatedwith not only the show itself, but also travel time and expenses. Some make the argument that the strongest measurement for your return on investment (ROI) is the sales leads generated from the show. However, we ...

Inbound Marketing in 2013 – Survey Findings image

Today Hubspot released their 2013 State of Inbound Marketing Report, shedding insights into what inbound marketing means to marketers and their companies. In this fifth anniversary edition, they asked 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. Overall, marketers are increasing their inbound spending nearly 50%, for the third year in a row! No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. Below are Hubspot’s 10 key takeaways from the State of Inbound Marketing 2013 report. 1. Inbound marketing is gaining traction 58% of companies plan to execute inbound marketing strategies in 2013 48% of marketers plan to increase their ...

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