Pinterest Archives - Modern Marketing Partners

30th of January, 2019
In: Digital Marketing, Marketing Best Practices, Marketing Tactics, Social Media
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To Pin or Not to Pin? image

The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout their marketing mix. So how does Pinterest, which utilizes both images and videos, fit in the picture for businesses? Well, it stepped up its game in terms of video in 2018. In August of last year, Pinterest tested and launched Promoted Video at max width to all its advertisers. Promoted video or advertising video had been available since 2016. The new wider format allows for videos to be played at 4x bigger, increasing engagement rates from 12%-33% according to initial brand tests. Promoted Video at max. width stretches across ...

Time to Change Your Social Media Strategy image

Facebook and Twitter have long been the go-to social media sites for many brands and businesses. Facebook and Twitter have huge user bases and businesses tend to focus the most on these sites in regards to their social media marketing. That being said, things are always changing in the digital marketing world and social media is no different. Facebook and Twitter Changes Facebook recently announced changes to their News Feed algorithms that will greatly reduce the organic reach of most if not all companies on the site. Organic reach is already very low for most companies and conversions are even lower. Twitter has also hinted at filtering the content that is displayed to users. Reason for Facebook Changes Facebook states that these changes ...

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