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MMP Recognized as a Top Agency By BtoB Magazine image

Modern Marketing Partners was recognized as a top business-to-business agency by BtoB Magazine in its March issue. Founded in January of 2012, Modern Marketing Partners is extremely proud to receive this honor after it’s first year of operation. The 2012 Top Agencies report by BtoB magazine includes four categories: Small agencies (revenue up to $10 million); midsize (revenue between $10 million and $99.9 million); large (revenue of $100 million and up); and interactive agencies. The finalists in each category were selected based on percentage of total business that is b-to-b, revenue growth, new client wins, innovative work and expanded service capabilities. Modern Marketing Partners was distinguished as a top small agency in the magazine’s special report dated March 4, 2013. ...

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Pro Bono Marketing for DuPage ReStore Taken On by MMP image

Modern Marketing Partners has entered into a partnership with the Habitat for Humanity ReStore of DuPage county to provide marketing, internet, publicity, and social media services on a pro bono basis. Habitat for Humanity ReStore sells donated, new, and used building materials and home improvement products to the public at greatly reduced prices. The profits go towards the local Habitat for Humanity  in order to provide limited income families with the ability to fix up their homes at affordable prices. Habitat for Humanity is a nonprofit organization that builds homes for limited income families. As a full-service marketing agency, Modern Marketing Partners (MMP) and its social media division Hot Potato Social Media will develop and manage the DuPage ReStore’s social media ...

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Modern Marketing Defined—Marketing Mix Infographic image

What is Modern Marketing? Glad you asked. To provide some context, let’s go down memory lane. The internet launched circa 1995. Prior to that, advertising was the lead marketing strategy and tactic. In 1960, marketing professor and author E. Jerome McCarthy defined marketing as the Four P’s: Product, Promotion, Price and Place. As recent as 1973, Webster’s dictionary defined marketing as the advertising of products and services. To reference a famous tagline, “You’ve come a long way baby.” Today, advertising is a secondary tactic for all but the biggest brands, primarily consumer and retail. Internet marketing and social media have become integral to the modern marketing mix. Let’s take a closer look at modern marketing, inbound vs. outbound, traditional vs. digital. Our ...

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Modern Marketing University Welcomes You! image

Marketing has changed dramatically, and for the better. Modern Marketing University (MMU) is the training and thought leadership initiative of Modern Marketing Partners, an exciting, new marketing agency that is pioneering, well, modern marketing. The Modern Marketing University blog and many other resources of Modern Marketing Partners will share modern marketing practices, tips and case studies. Do register for free RSS feeds of this blog to your email. And look for announcements to register for free modern marketing training webcasts. We’re implementing modern marketing everyday, so we have much to share. Become a Certified Modern Marketing Professional In 2013, Modern Marketing University will offer a professional certification program and designation, the Certified Modern Marketing Professional (CMMP), along with the Modern ...

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