Marketing Talent Archives - Modern Marketing Partners

Building a Diverse Marketing Team Can Bring in Global Opportunities standard

If you manage a marketing team, you’ve probably observed a growing push towards international relevance and exposure in the industry. Whether intentionally or just because the world is more connected than ever before and makes it more possible for people around the world to engage with your brand, it is much more commonplace that marketing teams need the skills and know-how to interact with international audiences. This can pose a challenge for mono-ethnic teams or teams that do not contain high levels of diversity. For this reason, marketing teams that include more diversity within their ranks are better positioned and equipped to perform well in an increasingly connected world. If you have decision-making power over how your organization’s marketing team ...

Outsource vs. Insource Marketing image

Whether to insource marketing to an employee, or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced marketing is the most common scenario. The right balance is surely unique to each organization. To assist in your consideration and decision making, following are definitions of Outsourcing and Insourcing, the pros and cons of both, some typical marketing organization structures, a Cost/Benefit Analysis, and finally recommended resources. But first, please consider some modern marketing realities. Modern Marketing Realities Marketing has changed rapidly, evolving to a digital marketing mix, and often employing marketing technology, or MarTech. The skill sets for managing a multitude of disparate marketing activities typically requires multiple individuals; skills ...

7 Types of Marketing Organization Structures image

When you think of marketing organizations, what structures come to mind? Do you believe in the strictly traditional marketing structures? How should one organize their marketing team for optimal efficiency, communication, and customer focus? In this article, we will share the top trends in organizing a marketing team, as defined by a recent HubSpot study, The CMO’s Guide to Marketing Organization Structures. In this, we will share the key features of efficient marketing teams, the structures that leading organizations use, and quotes from the organization leaders. We hope these generous contributions shed some light on the subject for marketing leaders who are rethinking how to organize their departments to take advantage of changes to all stages at the buying process. Please ...

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