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Leveraging Tech Talent: The Key to Fine-Tuning Your Digital Marketing Approach

by Lindsay Brown | Oct 9, 2024 | Digital Marketing, Marketing Talent, Technology Marketing

The digital landscape of recent years has risen to massively influential and important places in the world’s economies.  In order to stay relevant, powerful, and effective, businesses are constantly seeking innovative ways to enhance their marketing...

Building a Diverse Marketing Team Can Bring in Global Opportunities

by Lindsay Brown | Oct 4, 2022 | Marketing Talent

If you manage a marketing team, you’ve probably observed a growing push towards international relevance and exposure in the industry. Whether intentionally or just because the world is more connected than ever before and makes it more possible for people around the...

Outsource vs. Insource Marketing

by Lindsay Brown | Mar 1, 2020 | Marketing Best Practices, Marketing Organization Structures, Marketing Strategies, Marketing Talent

Whether to insource marketing to an employee,  or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced...

7 Types of Marketing Organization Structures

by Lindsay Brown | Apr 16, 2014 | Marketing Best Practices, Marketing Organization Structures, Marketing Strategies, Marketing Talent

When you think of marketing organizations, what structures come to mind?  Do you believe in the strictly traditional marketing structures?  How should one organize their marketing team for optimal efficiency, communication, and customer focus? In this article, we will...

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