Tags ArchivesMarketing Talent

Outsource vs. Insource Marketing image

Outsource vs Insource Marketing

Whether to insource marketing to an employee,  or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced marketing is the most common scenario. The right balance is surely unique to each organization. To assist in your consideration and decision making, following are definitions of Outsourcing and Insourcing, the pros and cons of both, some typical marketing organization structures, a Cost/Benefit Analysis, and finally recommended resources. But first, please consider some modern marketing realities. Modern Marketing Realities Marketing has changed rapidly, evolving to a digital marketing mix, and often employing marketing technology, or MarTech. The skill sets for managing a multitude of disparate marketing activities typically requires multiple individuals; skills ...

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7 Types of Marketing Organization Structures image

When you think of marketing organizations, what structures come to mind?  Do you believe in the strictly traditional marketing structures?  How should one organize their marketing team for optimal efficiency, communication, and customer focus? In this article, we will share the top trends in organizing a marketing team, as defined by a recent HubSpot study, The CMO’s Guide to Marketing Organization Structures.  In this, we will share the key features of efficient marketing teams, the structures that leading organizations use, and quotes from the organization leaders. We hope these generous contributions shed some light on the subject for marketing leaders who are rethinking how to organize their departments to take advantage of changes to all stages at the buying process. Please ...

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