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Marketing Agency Selection Tips image

Selecting a great marketing, advertising, creative, Internet or social media agency partner can be tricky for several reasons. First, there are so many agencies in any geographic area, coupled with different specialities and sizes. Second, it can be difficult to assess non-quantifiable skills like  creativity, or assess new and unfamiliar requirements like search engine optimization.  Third, it is easy to be subjective and hire the agency with a slick presentation.  Or hire the hot shots that pitch, only to get assigned inexperienced youngsters that drive your marketing into the ground. Now consider the fact that making the wrong marketing agency selection can be expensive, embarrassing, or even jeopardize your career!  Also, please do consider that a majority of  marketing managers ...

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