Tags Archivesmarketing agency

How to Improve the Efficiency of Your Marketing Agency standard

The business world we currently live in is different from the traditional world we knew a decade ago. In the active startup culture, what sets a successful marketing agency from a struggling one is continuous improvement. However, it is not always easy to run a marketing agency and constantly endeavor advancement. From sales, marketing, hiring, financials to client management, the list is endless. However, ensuring results for your clients and delivering on commitments can not be possible without consistently improving your company's efficiency.  With that being said, keep on reading if you are looking for approaches to advance the efficiency of your marketing agency. #1 Check you have a sound business plan The most important thing you need to have to run a ...

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Marketing Agency Selection Tips image

Selecting a great marketing, advertising, creative, Internet or social media agency partner can be tricky for several reasons. First, there are so many agencies in any geographic area, coupled with different specialities and sizes. Second, it can be difficult to assess non-quantifiable skills like  creativity, or assess new and unfamiliar requirements like search engine optimization.  Third, it is easy to be subjective and hire the agency with a slick presentation.  Or hire the hot shots that pitch, only to get assigned inexperienced youngsters that drive your marketing into the ground. Now consider the fact that making the wrong marketing agency selection can be expensive, embarrassing, or even jeopardize your career!  Also, please do consider that a majority of  marketing managers ...

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