Tags ArchivesLocalization

Local Search and Citations and BrightLocal image

Local Search with BrightLocal

Getting local search right is a concern and challenge for brands and agencies. Yet it all starts with a perceived dilemma: pay a monthly fee for the rest of your company’s life to allow another entity to manage your listings, in which cancellation results in the death of any listing created using the service, or manually enter the same data hundreds of times, having to monitor the data, and ensure it’s accurate. UPDATE (August 2017): In recent years, BrightLocal has made major improvements to their software, and up until recently has not increased prices. This blog has been updated to reflect current prices. For more information on the features, as well as the improvements they've made since this blog was ...

Continue Reading

Website Tips for International Markets image

Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and culture in your target marketing. This is called website localization. Website localization is important for a variety of reasons. According to Forrester Research, visitors stay for twice as long (site stickiness) if the website is in their own language (Languagescientific). A properly localized ecommerce website can increase sales by up to 10 times (Locayta). Below we will share 3 considerations for website localization including functionality, cultural difference in online shopping behavior, and payment methods, followed by ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!