Tags ArchivesLinkedIn Marketing

4 Tips For Creating Better Video Ads On LinkedIn In 2021 standard

Video ads are special. Great video ads are delightful; with sound, sight, and motion, they can attract an audience’s attention. Brands can use videos on LinkedIn to reach a huge, engaged, and professional audience. With over 740 million members on LinkedIn, it is best to utilize this feature for your business. You may want to know what a great video ad looks like. Are the videos long or short? Do they have captions? A research was conducted with over 500 hours of analysis and over 3500 ads. Furthermore, after using automation and human processing methods, the research categorizes video ads into 38 categories. The categories include type, style, and production. Furthermore, the researchers compared the video ads categories with ad ...

Continue Reading

Top Mistakes People Make With LinkedIn Marketing standard

When you think about social media marketing, you may believe you can take a universal approach to its use. Twitter, Instagram, Facebook, and even YouTube tend to offer similar marketing methods to make your job just a little bit easier. However, LinkedIn can be different, as you’re appealing to a different audience in many respects. If you have not taken the time to gain an in-depth understanding of how LinkedIn works, you may be at risk of making some of the following mistakes: Failure to Check in Daily To benefit from quality lead generation on LinkedIn, it’s important to log into your account daily to connect with those around you and build lasting relationships. Publish updates on what you’re doing, accept any ...

Continue Reading

LinkedIn Events – How to Use This Well-Hidden Feature image

LinkedIn

A few months back when cleaning out my invites, I saw a section on the “My Network” tab of the LinkedIn app called “Events.” Well, it’s been a few months and much to my surprise, I haven’t seen anyone use these. With thousands of adoring fans connections hanging on every word of my George R.R. Martin-esque agency-side publishing schedule (I swear, my follow-up to “Benjamin Franklin—The Father of Content Marketing?” is coming), I would expect at least one person to send me a webcast invite. But no. No webcasts. Not even an MLM pitch. Shocking. At first, I had a moment of self-awareness. Maybe I have an inflated sense of self? No. That can’t be it. Every person pitching their guest blog loves ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!