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LinkedIn Ads 80/20 Rule Explained: Why Agencies Focus on Value First

by Lindsay Brown | Feb 18, 2026 | Advertising, Social Media

There is something strange about LinkedIn. Not because ads can exist there; that’s expected now that every social platform has them. But some ads (if not all) feel like background noise.  While you scroll, you see ads from a free demo, a discovery call, or a...

LinkedIn Marketing Strategy: Unlocking Engagement and Growth

by Lindsay Brown | Nov 12, 2024 | LinkedIn Marketing

LinkedIn, the world’s largest professional networking platform, connects over 900 million members across diverse industries. Initially designed for job seekers and recruiters, LinkedIn has evolved into a robust platform where businesses can boost visibility, establish...

6 Tips for Writing the Perfect LinkedIn Cold Outreach Message

by Lindsay Brown | Jul 26, 2024 | LinkedIn Marketing

Whether you are introverted or extroverted, reaching out to strangers is always unnerving. The anticipation of whether they will reply, combined with the fear of rejection, always leaves nerves on the highest level. These feelings can be similar if you are cold...

4 Tips For Creating Better Video Ads On LinkedIn In 2021

by Lindsay Brown | Dec 1, 2021 | LinkedIn Marketing

Video ads are special. Great video ads are delightful; with sound, sight, and motion, they can attract an audience’s attention. Brands can use videos on LinkedIn to reach a huge, engaged, and professional audience. With over 740 million members on LinkedIn, it is best...

Top Mistakes People Make With LinkedIn Marketing

by Lindsay Brown | Sep 7, 2021 | LinkedIn Marketing

When you think about social media marketing, you may believe you can take a universal approach to its use. Twitter, Instagram, Facebook, and even YouTube tend to offer similar marketing methods to make your job just a little bit easier. However, LinkedIn can be...
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