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Your New Company Calling Card is LinkedIn image

LinkedIn

Making your business all about the customer, requires a marketing approach that includes social media. The reason being, your customers are participating in social media on a daily basis, and most likely so is your competition. Making customer contact through social media platforms offers an inexpensive, real-time, and interactive way to communicate and get feedback about your company’s products and services. One of the easiest places to start your social media efforts is probably LinkedIn. It is a great professional networking site and an influential tool to grow your business. Many of you hopefully have already put a company page on LinkedIn. But you need to do a little more than that to harness the real power of LinkedIn. Here are ...

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Gain Active Viewers on LinkedIn image

Active Viewers on LinkedIn

Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more difficult platforms to gain engagement and viewers on, but it’s not impossible. Social Report provided some advice on gaining active viewers, as listed below. Utilize Oversized Pictures The right picture can draw in readers and vastly more numbers than even the most catchy of titles. Maximize the impact of your images by going beyond the standard thumbnails to include content rich material that informs your readers of the content of your article without giving it all away. The old saying that a picture is worth a thousand words is true. This ...

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LinkedIn Tutorial: Big Changes for Free Accounts image

linkedin tutorial

It’s no secret that LinkedIn encourages its users to use their paid membership over the free profiles. And with its most recent update, searching the network of first and second degree connections just got harder for a standard account. If you don’t intend to invest in a paid membership, here are some tips for searching your network for free. Searching the Network of a First Degree Connection Certain search abilities have been removed. You can now only see mutual connections with one of your first degree connections and their other first degree connections. Using the mobile app for this will be faster than the desktop because you now need to look page by page. Advanced Search/Second Degree Search Advanced search, typically found next ...

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MMU on LinkedIn: Newly Improved Group image

One of the most important aspects to any campaign is its ability to remain topical and competitive on social media.  In respect to this, we at Modern Marketing University would like to invite you to connect with us on our newly improved LinkedIn Group.  We post discussion topics and polls about changes in the marketing world, and provide our answers to any questions that you ask. In Addition to this, we also offer our insights on many other Social Media Profiles: Twitter (@ModMktgUniv) Google+ (Modern Marketing Partners) Facebook (Modern Marketing Partners) Feel free to comment and discuss using the tools ...

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Measuring Marketing: Social Media Measures image

With the explosive growth of social media, we are pleased to share some of the features and tools for measurement that are now available, and extremely useful. This section will identify those tools for each of the top platforms (Twitter, Facebook, YouTube, LinkedIn), as well as social bookmarking and monitoring tools independent of platform. If you are interested in measuring other aspects of your marketing program, check out the other blogs in our measuring marketing series including traditional measures and Internet measures. Twitter Event though Twitter does not offer any significant metrics, there are still ways to track engagement. The most obvious metrics is ‘Followers’ which defines how many people are viewing information that you Tweet. Another important metric to understand is ...

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LinkedIn as a Marketing Weapon: Groups and Inmails image

LinkedIn Groups are Your Marketing Weapon! LinkedIn is the go-to social network for business professionals. Relationship building in your industry is easy with LinkedIn, and the discussions that build those relationships happen within LinkedIn groups. These groups give you ample opportunity to accomplish several business activities. Your personal LinkedIn profile allows you to join and display up to 50 groups that you belong to, which you can then use as a way to demonstrate your areas of expertise. Most importantly, building relationships through groups helps you with marketing your company's services once group members begin to trust you as an industry expert. Of course, you should never abuse this ability and always engage with other discussions in a group. Here we ...

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LinkedIn as a Marketing Weapon: Profiles and Company Pages image

LinkedIn can be a powerful marketing weapon to maximize brand exposure, and generate sales leads. Building out your LinkedIn profiles and company pages should be your first steps. Here we'll cover tips, tricks and examples for improving your LinkedIn profile and LinkedIn company page. In today's digital age, people define LinkedIn as a digital resume. This definition fails to communicate the power of LinkedIn for reaching diverse audiences, and building brand awareness, and driving sales leads.   Improving LinkedIn profiles of key subject matter experts, spokespersons and customer-facing staff, as well as enhancing the your LinkedIn company pages are key to success! This 2-part series blog post will provide you with tools for using LinkedIn as a marketing weapon. Below you'll find 7 ...

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