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Why Technical Expertise Alone Isn’t Enough in Today’s Business World

Why Technical Expertise Alone Isn’t Enough in Today’s Business World

by Lindsay Brown | May 2, 2025 | Business Development, Technology Marketing

In today’s competitive business environment, having strong technical skills is a major advantage. Engineers, IT specialists, and data analysts are critical to building the products and services companies rely on. However, technical expertise is no longer enough...

Don’t Be Afraid To Hire Offshore Developers with this Brief Yet Comprehensive Guide

by Lindsay Brown | Aug 9, 2022 | Technology Marketing

More and more people hire an offshore IT team to help with internal operations. But what should you know before you hire offshore developers? Many companies are still afraid to hire an offshore team because of fear or petty excuses from their mid-management. In this...

How IT Experts Can Support Your Marketing Department

by Lindsay Brown | Feb 28, 2022 | Information Technology Marketing

The intersection between IT and marketing may not always be intuitive, but it is definitely there. Below are some of the ways IT can support and make valuable contributions to marketing. 1. Share data insights with the marketing department IT and IT experts can...

6 Tips to Grow Your IT Business

by Lindsay Brown | Feb 16, 2022 | Business Development, Business Intelligence, Information Technology Marketing

You need to understand that you can’t afford to ignore anything when it comes to running a profitable business, whether you’re a brick and mortar family business or provide remote IT services. There are many different channels which you should be using in order...

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