Information Technology Archives - Modern Marketing Partners

How IT Experts Can Support Your Marketing Department standard

The intersection between IT and marketing may not always be intuitive, but it is definitely there. Below are some of the ways IT can support and make valuable contributions to marketing. 1. Share data insights with the marketing department IT and IT experts can support marketing by sharing insights from data analysis, such as customer behaviour. Marketers can use this insight not just for their own campaigns and strategies but also to support product development and infrastructure enhancements for better customer experience and service quality. 2. Make recommendations on marketing strategy and tactics that affect the company's technical environment IT can provide recommendations based on web analytics data that will inform the marketing department on how to improve their existing online presence. Using ...

6 Tips to Grow Your IT Business standard

You need to understand that you can't afford to ignore anything when it comes to running a profitable business, whether you’re a brick and mortar family business or provide remote IT services. There are many different channels which you should be using in order to get the most out of your efforts and make sure you don't fritter away your profits because of lack of investment. With that in mind, below are 6 tips to grow your IT business. 1. Find the right market The IT market is quite broad and finding your niche is one of the best ways to ensure sustainable growth. Some submarkets are more popular than others, but are also very competitive. Make sure you choose the ...

Why and How to Get into a Tech and IT Career standard

If you are looking for a career where your skills are in high demand, there are lots of great reasons to consider working in IT. The IT industry is home to some of the coolest companies in the world today like Google, Apple, Twitter, Facebook and more, along with many other companies and startups that aren’t as visible in the hiring market but still provide excellent career opportunities. Today, working in IT, development, cybersecurity and other tech jobs has become a popular choice as more and more companies around the world face a growing need for these professionals. As technology advances at a rapid rate and companies need access to the best talent to ensure that they keep up ...

Information Technology (IT) Marketing Infographic image

Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post, we shared a checklist of the top 10 marketing best practices for IT marketing with detailed descriptions including: analysis and research, planning, brand image, brand awareness, website improvement and SEO, event marketing, thought leadership content, blogging, social media, and direct marketing. For more details, read Information Technology (IT) Marketing Best Practices. Before the infographic, let's look at 4 reasons IT firms should reconsider marketing: 4 Reasons IT Firms Should Reconsider Marketing Sourcing or selection of IT related products or services has shifted. Studies show that ...

Information Technology (IT) Marketing Top 10 Best Practices image

In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to mission critical status. In our new whitepaper, Information Technology (IT) Marketing: 10 Modern Best Practices, we identity four reasons that effective IT marketing is more important than ever, along with details on the Top 10 IT Marketing Best practices (below), an IT marketing infographic, and finally, a case study example. So what types of marketing should IT firms undertake? What marketing is most effective? Here are our Top 10 Marketing Best Practices: 1. Analysis and planning 2. Build awareness 3. Leverage vendor support 4. Direct ...

16th of January, 2014
In: B2B Marketing, Content Marketing, Information Technology Marketing, Social Media
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Social Media Importance for B2B and IT Brands image

As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing develop leads and create customers. In a recent Ad Age Article aptly titled “Social Media Increasingly Important for B-to-B Marketers,” the link between B2B Marketing and Social Media was confirmed. We studied this report and offered our knowledge on how this will affect marketing strategy in 2014 and beyond. Social Media: The Single Most Important Factor in IT Buying Decisions B-to-B marketers have traditionally used a steady diet of white papers and nurturing initiatives to form relationships with prospects. But a new study ...

Tags ArchivesInformation Technology