by Lindsay Brown | Oct 14, 2016 | Influencer Marketing
The FTC’s Policy Statement on Native Ads doesn’t just apply to Buzzfeed articles. It affects social media as well. Two recent lawsuits brought by the FTC are putting influencers on notice. Back in December, the FTC released a Policy Statement on Deceptively Formatted...
by Lindsay Brown | Jul 27, 2016 | Inbound Marketing, Influencer Marketing, Social Media, Uncategorized
If you read our previous article, you know to take influencer marketing seriously. But how do you need to approach this strategy? It’s difficult to track down an influencer that’s the perfect fit – both a balance of a large social following, and followers that would...
by Lindsay Brown | Jul 21, 2016 | Inbound Marketing, Influencer Marketing, Social Media
As the popularity of social media marketing continues to grow, so does the use of influencers. Influencer marketing is a strategy companies use similar to word-of-mouth (WOM). Businesses find influential members within online communities and incentivize them to...
