Tags Archivesinfluencer marketing

Marketing: How To Properly Promote Your Product Online standard

Marketing a product and taking it out to the customers is a huge challenge. In the online world, where customers have thousands of options to choose from while sitting in the comfort of their home, there are newer challenges that businesses need to face on a day-to-day basis. The changing algorithms, evolving technology, and growing competition could all seem overwhelming if you are not familiar with the tools to promote your product online. While one cannot master it all overnight and see results, following these steps will help you promote your product online the right way. Invest In Email Marketing Many people argue that email marketing is dead, and hence companies shouldn't invest their time and resources in it. However, digital ...

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TikTok Marketing 101 image

TikTok Marketing

American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million monthly active users worldwide 69% of users in the US are between the ages of 12-24; 39% of users are 25-34 Due to the pandemic, in April 2020, 11 million millennials joined TikTok Top Brand Categories Fashion & Retail Beauty & Health/Wellness Food & Beverage Sporting & Entertainment Industry Top Emerging Brand Categories Home Décor, Gardening, DIY Fitness Services (financial, automotive, etc.) #BeanTikTok (the humorous side of TikTok) New to TikTok New Advertising Opportunities TikTok for Business ...

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Tips for Successfully Marketing to Generation Z standard

Marketing to millennials and what makes millennials tick might be a trending topic these days - but the truth is, while we’ll need to market to millennials for years to come, it’s time to start focusing on Generation Z. At first glance, Gen Z and millennials might seem similar, but when you look closer, you’ll find a lot of subtle differences that are very important to marketers. For example, millennials grew up during an economic boom while Gen Z grew up during a recession, and while millennials are mobile pioneers mostly raised by baby boomers, Gen Z is mobile natives, mainly raised by Gen X. Who is Generation Z? Sometimes referred to as the iGeneration, Generation Z is anyone born between ...

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Is TikTok the Next Social Media Marketing Killer App? image

TikTok Next Social Media Marketing Tool

You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows users to make and share 15 second or shorter videos. How is TikTok Different? Twitter got popular by following people and being followed by others. It grew from there. Once Twitter became public, it made recommendations, which resulted in reordering users’ feeds based on what it thought the users wanted to see. Unfortunately, Instagram has started to do the same thing as Twitter, which is causing unhappy users. TikTok was built this way in the beginning, ...

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3 Tips to Make the Most Out of Your B2B Influencer Marketing Campaign standard

When marketing is concerned, popular figures have long been playing a vital role in lubricating sales funnels. Whether you look at Tina Fey endorsing American Express or Mariah Carey signing a sponsored post with Airbnb, they’ve all contributed to raising the stakes for influencer marketing. And then, thanks to the internet for enabling even normal people with the right knowledge and social media engagement to affect buying decisions of millions of people. The way this idea works and has worked for businesses worldwide has resulted in 55% B2B business owners believing that their influencer marketing campaigns helped them better their B2B lead generation rates. Stats like these motivate businesses to start investing in influencer marketing. But, right before they actually go for it, it’s better to acquire the right kind ...

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Influencers on Notice: FTC Regulations Affecting Influencer Marketing image

influencers

The FTC’s Policy Statement on Native Ads doesn’t just apply to Buzzfeed articles. It affects social media as well. Two recent lawsuits brought by the FTC are putting influencers on notice. Back in December, the FTC released a Policy Statement on Deceptively Formatted Ads. They regulations target native advertising, a disguised form of ads matching the format of other content on a website or medium. For example, BuzzFeed’s Sponsored articles advertise certain companies but appear to be native content. Through the FTC regulations, companies are required to differentiate native content from advertisements. This same rule applies to influencers on social media: paid content must be disclosed as such. Warner Bros. and Lord & Taylor Both Warner Bros. and Lord & Taylor recently had to ...

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Find an Influencer that Fits Your Influencer Marketing Strategy image

If you read our previous article, you know to take influencer marketing seriously. But how do you need to approach this strategy? It’s difficult to track down an influencer that’s the perfect fit – both a balance of a large social following, and followers that would be interested in your niche. Selecting an influencer with too few followers is not going to be seen, but an influencer with many followers is useless if their interests don’t align with your product. If you find your perfect influencer, you need to think about your approach. How are you going to compensate the influnecers? It may not be enough just to give them a product sample. Give them a reason to talk ...

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Why Influencer Marketing Needs to be Taken Seriously image

influencer marketing

As the popularity of social media marketing continues to grow, so does the use of influencers. Influencer marketing is a strategy companies use similar to word-of-mouth (WOM). Businesses find influential members within online communities and incentivize them to promote their product in a more organic or native way. Typically, these influencers are experts within a product category or have a large social following. Companies may offer free products, cash, or other compensation; in exchange, the influencer chats up or reviews the company’s product on their platform(s). Influencers may spread the word on a multitude of social platforms, blogs, or websites. Why Influencer Marketing? Advertisement exhaustion. We’re each exposed to 4,000-10,000 ads per day. Consequently, the population is sick of ads. This is ...

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