influencer marketing Archives - Modern Marketing Partners

20th of March, 2023
In: Marketing Best Practices, Marketing Tactics
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The Key Marketing Trends Of 2023 standard

Marketing is a field that is constantly going through change. The way in which a business promotes itself these days is vastly different from 10+ years ago, and even the last few years have brought about a lot of change. This is why it is important for businesses to be aware of the latest marketing trends so that they can find the best and newest ways to get their name out there and appeal to their target market. So, what are some of the biggest marketing trends in 2023? Keeping reading to discover a few key trends that you need to be aware of. Short-Form Video Marketing Short-form video marketing has become hugely popular in the last year or so and ...

B2B Influencer Marketing Tips image

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. Influencer marketing is a growing and is a great opportunity for businesses, even if you are a business-to-business (B2B). 8 Factors Creating Pressure on Growth 1. Innovative Business Models A new revenue model that defines how a company creates and capitalizes economic value. 2. Customer Value Chain Compression Customer value chain compression because of advanced technologies, internet platforms, and other direct-to-consumer models that enables reduction in friction and the number of steps in customer journeys. 3. Transformative Mega Trends Global forces that define the future world with their far-reaching impact on business. 4. Internal ...

4th of February, 2022
In: Influencer Marketing, Marketing Agency
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4 Ways An Influencer Marketing Agency Can Grow Your Brand standard

You probably know about influencers and how businesses leverage them to promote branded products and services. It’s called influencer marketing. Influencer marketing has become one of the best ways to raise awareness among your target audience and grow your brand. Almost 90% of marketers said that ROI from influencer marketing is comparable to or even better than other digital marketing channels. That said, finding influencers for your business and then managing an influencer marketing strategy can be a lot of work, particularly for smaller businesses or companies with smaller, inexperienced teams. If you don’t know where to start or find yourself scrambling to keep up with your influencer marketing strategy, you can partner with the industry experts. How Can An Influencer Marketing Agency ...

TikTok Marketing 101 image

American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million monthly active users worldwide 69% of users in the US are between the ages of 12-24; 39% of users are 25-34 Due to the pandemic, in April 2020, 11 million millennials joined TikTok Top Brand Categories Fashion & Retail Beauty & Health/Wellness Food & Beverage Sporting & Entertainment Industry Top Emerging Brand Categories Home Décor, Gardening, DIY Fitness Services (financial, automotive, etc.) #BeanTikTok (the humorous side of TikTok) New to TikTok New Advertising Opportunities TikTok for Business ...

1st of December, 2019
In: Marketing Strategies, Marketing Tactics
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Tips for Successfully Marketing to Generation Z standard

Marketing to millennials and what makes millennials tick might be a trending topic these days - but the truth is, while we’ll need to market to millennials for years to come, it’s time to start focusing on Generation Z. At first glance, Gen Z and millennials might seem similar, but when you look closer, you’ll find a lot of subtle differences that are very important to marketers. For example, millennials grew up during an economic boom while Gen Z grew up during a recession, and while millennials are mobile pioneers mostly raised by baby boomers, Gen Z is mobile natives, mainly raised by Gen X. Who is Generation Z? Sometimes referred to as the iGeneration, Generation Z is anyone born between ...

18th of October, 2019
In: B2B Marketing, Influencer Marketing, Social Media
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Is TikTok the Next Social Media Marketing Killer App? image

You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows users to make and share 15 second or shorter videos. How is TikTok Different? Twitter got popular by following people and being followed by others. It grew from there. Once Twitter became public, it made recommendations, which resulted in reordering users’ feeds based on what it thought the users wanted to see. Unfortunately, Instagram has started to do the same thing as Twitter, which is causing unhappy users. TikTok was built this way in the beginning, ...

Influencers on Notice: FTC Regulations Affecting Influencer Marketing image

The FTC’s Policy Statement on Native Ads doesn’t just apply to Buzzfeed articles. It affects social media as well. Two recent lawsuits brought by the FTC are putting influencers on notice. Back in December, the FTC released a Policy Statement on Deceptively Formatted Ads. They regulations target native advertising, a disguised form of ads matching the format of other content on a website or medium. For example, BuzzFeed’s Sponsored articles advertise certain companies but appear to be native content. Through the FTC regulations, companies are required to differentiate native content from advertisements. This same rule applies to influencers on social media: paid content must be disclosed as such. Warner Bros. and Lord & Taylor Both Warner Bros. and Lord & Taylor recently had to ...

27th of July, 2016
In: Inbound Marketing, Influencer Marketing, Social Media, Uncategorized
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Find an Influencer that Fits Your Influencer Marketing Strategy image

If you read our previous article, you know to take influencer marketing seriously. But how do you need to approach this strategy? It’s difficult to track down an influencer that’s the perfect fit – both a balance of a large social following, and followers that would be interested in your niche. Selecting an influencer with too few followers is not going to be seen, but an influencer with many followers is useless if their interests don’t align with your product. If you find your perfect influencer, you need to think about your approach. How are you going to compensate the influnecers? It may not be enough just to give them a product sample. Give them a reason to talk ...

21st of July, 2016
In: Inbound Marketing, Influencer Marketing, Social Media
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Why Influencer Marketing Needs to be Taken Seriously image

As the popularity of social media marketing continues to grow, so does the use of influencers. Influencer marketing is a strategy companies use similar to word-of-mouth (WOM). Businesses find influential members within online communities and incentivize them to promote their product in a more organic or native way. Typically, these influencers are experts within a product category or have a large social following. Companies may offer free products, cash, or other compensation; in exchange, the influencer chats up or reviews the company’s product on their platform(s). Influencers may spread the word on a multitude of social platforms, blogs, or websites. Why Influencer Marketing? Advertisement exhaustion. We’re each exposed to 4,000-10,000 ads per day. Consequently, the population is sick of ads. This is ...

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