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Develop an Inbound Approach to Creating Relevant Content

by Lindsay Brown | Nov 20, 2018 | Content Marketing, Inbound Marketing, Marketing Best Practices, Marketing Tactics

There’s a sports adage that many coaches tell their athletes, “let the game come to you.” It may seem like odd advice, because most sports-related activities and matches seem to be all about controlling the tempo and taking charge of the game. However, this different...
Content Marketing Guide: Best Practices, Tips & Trade Secrets

Content Marketing Guide: Best Practices, Tips & Trade Secrets

by Lindsay Brown | Sep 14, 2016 | Content Marketing

A new content marketing guide is available that details 3 phases of the content marketing process:  planning, implementation, and measurement. Both business-to-business (B2B) and business-to-consumer (B2C) content marketing scenarios were considered. Numerous content...
Blogging Best Practices:  Top 10 Tips

Blogging Best Practices: Top 10 Tips

by Lindsay Brown | Aug 18, 2016 | Content Marketing, Inbound Marketing, Marketing Best Practices

According to a recent study, blogging is used by 81% of business marketers, and 77% of consumer marketers (Source: Content Marketing Institute). No question, Blogging is now a proven marketing tactic for most marketing scenarios. Why? Because effective blogging can...
Find an Influencer that Fits Your Influencer Marketing Strategy

Find an Influencer that Fits Your Influencer Marketing Strategy

by Lindsay Brown | Jul 27, 2016 | Inbound Marketing, Influencer Marketing, Social Media, Uncategorized

If you read our previous article, you know to take influencer marketing seriously. But how do you need to approach this strategy? It’s difficult to track down an influencer that’s the perfect fit – both a balance of a large social following, and followers that would...
Why Influencer Marketing Needs to be Taken Seriously

Why Influencer Marketing Needs to be Taken Seriously

by Lindsay Brown | Jul 21, 2016 | Inbound Marketing, Influencer Marketing, Social Media

As the popularity of social media marketing continues to grow, so does the use of influencers. Influencer marketing is a strategy companies use similar to word-of-mouth (WOM). Businesses find influential members within online communities and incentivize them to...
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