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What is digital marketing? Similar to traditional marketing, digital marketing uses social media, search engines, websites, and other components of the internet to connect with an audience through advertising. Digital marketing is much more effective than traditional marketing because you’re able to reach a higher number of people. Digital marketing is also much more targeted than traditional marketing. Traditional marketing has always been geared towards the entire population in general, or at least those who had access to television, newspapers, magazines, etc. Digital marketing allows you to reach the people who are most likely to buy your product, allowing you to be more successful in sales. How to Find Your Target Market Different types of businesses will have different audiences, and there can ...