by Lindsay Brown | May 6, 2024 | Analytics, Google
The landscape of analytics is continuously evolving. Due to this, digital analysts are facing a critical moment with the switch from Universal Analytics to Google Analytics 4 (GA4). Professionals hoping to maintain their competitiveness in a data-driven...
by Lindsay Brown | May 26, 2023 | Analytics, Google
On July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. You’ll be able to see your UA reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 (GA4) properties. With this change,...
by Lindsay Brown | Aug 20, 2021 | Digital Marketing
What is digital marketing? Similar to traditional marketing, digital marketing uses social media, search engines, websites, and other components of the internet to connect with an audience through advertising. Digital marketing is much more effective than traditional...
by Lindsay Brown | Aug 8, 2018 | Analytics, Web Design
Companies are embracing the digital transformation and looking for marketing initiatives that drive customers to their online channels. Website optimization, including site redesigns are topping the list of must dos for many marketers this year. And they’re looking to...
by Lindsay Brown | Apr 30, 2018 | Digital Marketing
For many businesses your company’s website is typically the first way prospective customers reach you. Therefore, it’s imperative that your website is effectively generating leads and providing useful information that is attracting and engaging customers. In order to...
