Event Marketing Archives - Modern Marketing Partners

Execute Marketing Events Perfectly with these 5 Helpful Tips standard

Marketing events aim to promote a brand, product, or service. Companies host marketing events to establish or build their brand and product identities. Marketing events include re-openings, product launches, charity events, and pop up display stands. They can boost sales and foot traffic for your business, help you reach your target audience, promote interactions with your customers and make valuable connections. Wringing the best out of marketing events depends on executing your duty. Below are tips that will help you execute marketing events flawlessly. 1. Determine the purpose of the event Before committing yourself to plan a marketing event, the first thing you must do is determine its goals and purposes. Sometimes, the goal may be simple, like getting new clients or ...

4th of December, 2019
In: Event Marketing, LinkedIn Marketing, Social Media, Webcast Marketing
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LinkedIn Events – How to Use This Well-Hidden Feature image

A few months back when cleaning out my invites, I saw a section on the “My Network” tab of the LinkedIn app called “Events.” Well, it’s been a few months and much to my surprise, I haven’t seen anyone use these. With thousands of adoring fans connections hanging on every word of my George R.R. Martin-esque agency-side publishing schedule (I swear, my follow-up to “Benjamin Franklin—The Father of Content Marketing?” is coming), I would expect at least one person to send me a webcast invite. But no. No webcasts. Not even an MLM pitch. Shocking. At first, I had a moment of self-awareness. Maybe I have an inflated sense of self? No. That can’t be it. Every person pitching their guest blog loves ...

3rd of December, 2019
In: Event Marketing, Infographic, Webcast Marketing, Webinar Marketing
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Why Do My Webcasts Suck? image

Have you noticed that everyone, every competitor, every business-to-business brand is doing webcasts or webinars? Webcasts must be the “killer marketing app”, but then you produce a webcast and 5 people register for it, and 2 show up. Ok, perhaps some exaggeration, but for many marketers webcast success can be elusive. Which begs the question, how can webcasts be more effective? Answer: planning, execution, branding, promotion, and much more. How about a printable pdf of 57-Point Webcast Effectiveness Checklist more? Before we get to that checklist, please consider that unless you are a celebrity, or your company is a Unicorn, your product/service might be boring? Yet webcasts are used by lots of boring companies and services. So how are they successful? ...

27th of November, 2019
In: Event Marketing, Trade Show Marketing, Trade Shows
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Event Marketing Checklist – Trade Shows and Live Events image

Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education. Second, trade shows and live events are typically expensive to participate in, and difficult to measure marketing return on investment (MROI). Finally, trade shows and live events are often ineffective due to lack of promotion, and many other reasons. The event marketing experts at Modern Marketing Partners address these truths regarding trade shows and live events with a 88-Point Trade Show and Live Event Marketing Checklist, along with some additional, relevant resources. Need help with Webcasts? Check out our 57-Point Webcast Effectiveness Checklist. Event Marketing ...

Trade Show Marketing (Part 2/3): At the Show image

In part 1 of our trade show marketing blog, we discussed the details of planning a for a trade show. Planning is one of the most important parts of any business activity, with no exception to large trade shows, as it gives you a strategy and a guide to work around. In part 2, we will walk you through the execution of a successful trade show. This post focuses on bringing the right materials, getting the most out of your staff, setting yourself up for post-show measurement, qualifying leads, and understanding that not all attendees fit your target market. 1.) Materials Needed (and sometimes forgot) One challenge of hosting a booth at a trade show is sheer amount of materials needed. With the ...

Trade Show Marketing (Part 1/3): Planning image

In our three-part trade show marketing series, we will cover before, during, and after a trade show (planning, at-the show, and results measurement). No question trade shows are one of marketing’s biggest budget line items including exhibit construction, storage, transportation, erection and space rental, not to mention staffing and travel expenses. Therefore, the planning phase is of increased importance and the first step (of course) of all trade show events. The trade show planning phase should consist of the following 5 steps: trade show research/selection, goal setting, display selection, budgeting, and pre-show promotion. 1. Trade Show Research and Selection There are thousands of trade shows per year and many marketers have reduced their trade show marketing budgets, often by eliminating certain shows. Therefore, ...

30th of January, 2013
In: B2B Marketing, Marketing Best Practices
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Virtual Events – Planning, Frequency, and Promotion image

Virtual events, including webcasts are gaining popularity due to cost efficiencies and lead generation. Whether webcasts, webinars, web conferences, or virtual trade shows, managing virtual events requires both careful planning and ongoing execution. Below we will share some virtual event best practices including planning, frequency, and promotion. Also, we will share a flowchart depicting the communication/support process for a webcast. Planning Virtual Events Start with a plan that defines content and frequency. What topics are of interest to your customers and prospects? Be sure to not just be a sales pitch or commercial for your company or you will lose interest and participation fast. If possible, recruit opinion leaders for given topics, or multiple subject matter experts (SMEs) as panelists. If necessary, ...

Tags ArchivesEvent Marketing