Tags ArchivesEvent Marketing

Trade Show Marketing (Part 2/3): At the Show image

In part 1 of our trade show marketing blog, we discussed the details of planning a for a trade show. Planning is one of the most important parts of any business activity, with no exception to large trade shows, as it gives you a strategy and a guide to work around. In part 2, we will walk you through the execution of a successful trade show. This post focuses on bringing the right materials, getting the most out of your staff, setting yourself up for post-show measurement, qualifying leads, and understanding that not all attendees fit your target market. 1.)    Materials Needed (and sometimes forgot) One challenge of hosting a booth at a trade show is sheer amount of materials needed. ...

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Trade Show Marketing (Part 1/3): Planning image

In our three-part trade show marketing series, we will cover before, during, and after a trade show (planning, at-the show, and results measurement). No question trade shows are one of marketing’s biggest budget line items including exhibit construction, storage, transportation, erection and space rental, not to mention staffing and travel expenses. Therefore, the planning phase is of increased importance and the first step (of course) of all trade show events. The trade show planning phase should consist of the following 5 steps: trade show research/selection, goal setting, display selection, budgeting, and pre-show promotion. 1. Trade Show Research and Selection There are thousands of trade shows per year and many marketers have reduced their trade show marketing budgets, often by eliminating ...

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Virtual Events – Planning, Frequency, and Promotion image

Virtual events, including webcasts are gaining popularity due to cost efficiencies and lead generation. Whether webcasts, webinars, web conferences, or virtual trade shows, managing virtual events requires both careful planning and ongoing execution. Below we will share some virtual event best practices including planning, frequency, and promotion. Also, we will share a flowchart depicting the communication/support process for a webcast. Planning Virtual Events Start with a plan that defines content and frequency. What topics are of interest to your customers and prospects? Be sure to not just be a sales pitch or commercial for your company or you will lose interest and participation fast. If possible, recruit opinion leaders for given topics, or multiple subject matter experts (SMEs) as panelists. ...

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