email lists Archives - Modern Marketing Partners

22nd of January, 2019
In: Email Marketing, Marketing Best Practices, Marketing Strategies
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Email Marketing Automation Is All About Grow and Flow image

Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business Marketing Trends Report found more small business owners reported their biggest challenge they face when it comes to marketing is a lack of time and resources compared to last year. Additionally, the U.S. Small Business Administration notes an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. Technology Trends While it would seem that advancements in technology and tools would be time ...

Rented List Compilation Top Tactics – Part 2 image

If you’ve found direct mail working well for your company, you may be ready to expand your reach and attain more prospects through a rented mailing list. The two overall categories of rented lists are complied lists and response lists. For most businesses response-bases lists will be the way to go. So let’s focus our efforts on what you need to know about this type of list. A rented list is complied of individuals who have responded, inquired, or purchased in the past from a company with similar products and services as yours. There are five overall subcategories for rented lists: Inquiry – these people have responded to an offer maybe viewed on TV, from a display ad, radio announcement or ...

16th of July, 2012
In: Email Marketing, Marketing Best Practices, Marketing Strategies
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6 Email Essentials for Successful Campaigns image

As referenced in our last blog, Email Marketing Basics, email marketing is still growing in use, and can be effective in reaching otherwise elusive prospects, and extremely measurable. But like all marketing tactics, there are email best practice techniques to realize the best return on your marketing investment (MROI). To support your success with email, the Modern Marketing University shares 6 Email Essentials for Successful Campaigns including email list development, email design, email software and email service providers, email timing and frequency, email testing and campaign measurement. 1) The Email List The foundation of any email (even direct mail) campaign or program is the list. Obviously, home-grown customer lists have the highest potential for opening, followed by opt-in email lists from a variety of your own ...

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