by Lindsay Brown | Nov 3, 2025 | Branding, Psychology
Colors, shapes, and repetition are persuasion tools that work on your brain subconsciously. Your eyes land on red before blue. You trust familiar logos instantly. You believe things are true simply because you’ve seen them before repeatedly. These aren’t...
by Lindsay Brown | Oct 13, 2025 | Branding
Branding shapes how an organization is seen and understood. It defines the character of a business and influences how people respond to it. Strong branding gives meaning to what a company represents and helps customers recognize its purpose within the market. The...
by Lindsay Brown | Oct 2, 2025 | Digital Marketing
When we think about growing a brand, it’s no longer enough to focus solely on digital marketing or live experiences. The real power comes from combining both. Digital tools help campaigns scale quickly, while brand activations create authentic connections that people...
by Lindsay Brown | Mar 21, 2025 | Branding
In the world of branding, flexibility is key. A successful logo should not only be aesthetically appealing but also adaptable across various platforms and use cases. Whether you’re rebranding, expanding into new markets, or creating new promotional materials,...
by Lindsay Brown | Dec 20, 2024 | Branding, Digital Marketing
Have you considered how promotional giveaways can complement other marketing techniques? Digital and conventional marketing can hold their own, but including branded paraphernalia would help enhance the brand. If done at the right time and place, promotional gift...
