Tags ArchivesBranding

How to Increase Brand Awareness Using Marketing Psychology standard

There’s a lot that goes on in the human brain when we decide to buy a product. Although not many marketers are psychologists, having a basic understanding of the science of psychology and its uses in marketing can be very helpful. Here’s how psychology can help you increase brand awareness that can ultimately lead to more sales. What Is Marketing Psychology? The concept of marketing psychology is simple: using the principles of psychology to influence more people to follow a brand and buy products or services. It’s also known as “neuromarketing” and it can be a powerful way to increase the effectiveness of marketing campaigns. Marketing Psychology 101 There are 10 main principles of marketing psychology that can be used in different contexts ...

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A Comprehensive Guide To Developing A Digital Branding Strategy standard

A company without an online presence can be compared to a vehicle with flat wheels. Slow progress should be expected. For that reason, businesses now need a diverse range of digital branding strategies to help them establish a presence in the marketplace. So, whether you're a startup, a family business, a big company, or a sole proprietor, you need to have a digital branding plan in place to engage your target market and improve sales. What Is A Digital Branding Strategy A digital branding strategy may be defined as a method through which your company's identity is communicated to customers over the internet. Increasing client loyalty, brand awareness, and sales are the primary objectives of this strategy. Think of your brand in the ...

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Why Your Startup Needs to Focus on Branding from Day One standard

It is no secret that branding gives startups an identity and distinction from their competitors. Without it, introducing new products and services would be more difficult. Consumers would have a hard time distinguishing your product in the market. Remember that no matter how saturated or low the market competition is, having a brand identity would help your startup either way. It would definitely boost your brand’s awareness and product reputation. In turn, the public would be more trusting of your brand. They would be more inclined to avail or purchase the services you offer despite being a newcomer in the industry. With that, here are other reasons why you need to establish your branding identity from day one Increases your visibility The initial ...

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Does Guest Posting Help New Brands? standard

Have you been preparing for a long time to launch your new brand? This is an exciting time for any business owner. But, it can also be difficult and while you are eager to show the world what you have to offer, you have to be patient and continue this hard work. Namely, one of the most important things you are going to have to do is build a presence on the internet. This is going to allow everyone to find out who you are and become interested in your products or services. After all, you are going to have competition and you have to create a reputation for your brand. This is going to involve having a marketing strategy ...

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Signs Your Business Needs Help from a Brand Design Agency standard

Has your business been struggling recently but you cannot quite put your finger on what is going wrong? This often happens to businesses that have been around for a few years. After the initial buzz and excitement have gone, brands struggle to keep their customers and enjoy the same success. This does not mean that your business has had its time. Instead, it can just mean that you need to work on your brand design more. Perhaps your messaging and story are not clear or they blend in with the crowd. Alternatively, you may have lost interest and need to brand. No matter what the problem is, a brand design agency can help you enjoy a new lease of life. ...

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5 Strategies To Create A Standout B2B Brand standard

B2B branding is usually seen as the boring, rational counterpart of B2C. This is because the two are targeted toward very different audiences. While B2C brands are often more focused on emotions, B2B brands are centered on justifying their business value. It makes sense, since B2B isn’t trying to sell to people; it’s trying to sell to corporations and organizations. But, despite the marked contrast between the two, B2B branding can actually work well with emotions. It doesn’t have to be limited to cold facts and analyses. With more brands getting creative and thinking outside the box, B2B brands need to step up their branding game and come up with a strategy to set themselves apart. This may require having ...

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The Do’s and Don’ts of Branded Vehicles standard

Proper vehicle branding can do a lot for your business. It is an important tool if your vehicles play a major part in your operation. In some cases, they might be the only branding tool you need. This is especially true if your business is local and limited in scope. But it has to be done properly to be efficient. If you don’t get it right, you might end up wasting thousands of dollars branding your fleet without results. It could even backfire on you if done incorrectly. Let’s take a look at some of the things you should do and also avoid when branding your vehicle. Do - Keep Things as Neat as Possible One of the biggest mistakes when designing ...

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How Coronavirus Helped Brand Innovation image

Coronavirus and Brand Innovation

Obviously, Coronavirus is not what businesses planned for, but maybe this illness helped businesses in a certain area: brand innovation. Many companies had to think outside the box to adapt to the new challenge in the world. This new adaption has allowed brands to revolve in a way they never thought was possible. As reported by Forbes on October 26th, 2020 by Larry Light. Coronavirus Spurs Brand Innovation As miserable and devastating as coronavirus is, there is exceptional creativity happening around us. When we finally arrive at the other side of a national vaccine, we will see a changed brand-business world of remarkable new ideas. What is amazing is that some of this innovation is already underway. Innovation is the development of new ...

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Building a Personal Brand Online standard

One of the reasons why the internet is awesome is because you can use the platform to build your personal brand. While there are clear pathways for people who want to become lawyers and doctors, this isn't the case for people in creative fields like art and comedy. However, if you're a creative professional, it's a really good idea to use the internet to create the career of your dreams. While you will make mistakes and learn lessons along the way, the internet is the perfect place to expand your platform. To get things moving in the right direction, there are a few internal conversations you'll want to have. Content Frequency Think about how often you'd like to produce content. Don't ...

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Packaging Trends Important for Brands Continued Market Success image

Packaging Trends

Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends, behaviors, and values and the innovative role companies must uphold in order to accurately interpret their markets’ unique needs. Packaging today needs to reflect the most forward-looking attitude of a circular society. This year Nestle made an announcement that it plans to make 100 percent of its packaging recyclable or reusable by 2025. Stating that they believe, “plastic waste is one of the biggest sustainability issues the world faces and that there is a urgent need to minimize the impact of packaging on the ...

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4 Steps for Choosing a Successful Company Name image

Company Name

Creating a name for you new company may actually be your first foray into the world of marketing, whether you realize it or not. Your name begins the branding process of your organization and is a crucial first step towards its success. You’re setting the tone for how people will initially perceive your company. And remember the old saying, “You never get a second chance to make a first impression.” Everyone is bombarded with thousands of names daily. Only the really good ones are going to stick in anyone’s memory. So if you’re a start-up, you need to put some time and effort into creating a name for your company. You’ve got to hit the right chord in your market ...

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