by Hannah Wozniak | Jul 7, 2026 | Branding
The nail industry continues to attract new businesses, giving clients more choices than ever before. While that creates exciting opportunities for customers, it also means salon owners must work harder to earn attention, build loyalty, and keep clients coming back....
by Hannah Wozniak | Jul 7, 2026 | Branding, Marketing Strategies
Digital advertising, email marketing, and social media play important roles in today’s marketing mix. However, branded merchandise continues to hold its place because it creates a physical reminder of your business that customers can see and use every day. When...
by Hannah Wozniak | Jul 3, 2026 | Branding, Customer Experience
Brand campaigns have always followed culture, and right now one of the clearest cultural shifts in consumer behavior is the move toward wearable technology as part of everyday life rather than a novelty. Smartwatches, wireless earbuds, fitness trackers, and smart...
by Hannah Wozniak | Jun 16, 2026 | Branding
Can you name 5 brands you saw yesterday? Just 5, that’s it. You probably can’t, and that’s not a surprise. Even if you’ve spent half of your day on TikTok, it’s no wonder you can’t pinpoint a few brands you saw. The avg. user spends 6 hours online each day (most of...
by Lindsay Brown | May 26, 2026 | Career
Most marketing professionals enter brand management with a strong grasp of strategy, creativity, and analytics — and a significant gap in their understanding of the legal dimensions that govern virtually every brand decision they will make. Trademark registration,...
