Agency Tips Archives - Modern Marketing Partners

24th of April, 2014
In: B2B Marketing, Marketing Best Practices, Marketing Strategies, White Papers
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Marketing Agencies: How to Select the Right One image

Selecting a new marketing agency is one of the most important decisions a company will make. A new resource is now available to help brands and companies understand the best practices needed for successfully identifying and selecting a marketing agency partner. The Definitive Marketing Agency Selection Guide outlines 11 agency types, details a 4-step selection process, identifies key reasons for hiring and firing agencies, and provides several other valuable resources. Our friends from the Amalgamated Marketing Agency Network, an independent network of specialist agencies, have launched this must-read guide for any brand or company in search of a marketing agency of any type. The Definitive Marketing Agency Selection Guide As aforementioned, the Amalgamated Marketing Network is a network of highly specialized agencies ...

Marketing Agency Selection Tips image

Selecting a great marketing, advertising, creative, Internet or social media agency partner can be tricky for several reasons. First, there are so many agencies in any geographic area, coupled with different specialities and sizes. Second, it can be difficult to assess non-quantifiable skills like creativity, or assess new and unfamiliar requirements like search engine optimization. Third, it is easy to be subjective and hire the agency with a slick presentation. Or hire the hot shots that pitch, only to get assigned inexperienced youngsters that drive your marketing into the ground. Now consider the fact that making the wrong marketing agency selection can be expensive, embarrassing, or even jeopardize your career! Also, please do consider that a majority of marketing managers ...

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