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Stock photography is a handy tool that can save you time searching or creating images and videos for your digital platforms — be it your corporate website, blog, or accounts in social networks. When there is no money and time to create visual assets on their own, brands use stock photos that can become a good solution when approached smartly. However, it may sometimes happen that stock photos have a weak connection with the brand, so using them leads to a “blur” of positioning and a decrease in audience confidence. Some visuals may not match your corporate identity. To avoid this from happening, we will tell you how to use stock content correctly so that the brand does not suffer ...

If you own a website, it can be difficult to know how to get it off the ground. Your website is important, especially if you are using it as a platform for your business. You need to walk before you can run as there is a lot of information that website owners need to consider when creating a successful presence online. Here are 8 things that every website owner should know. 1. Make It Mobile Friendly Making your website mobile-friendly should be priority number one. The number of smartphone users is growing at an exponential rate, with over three billion people now using a smartphone, this number is only expected to grow at an increased rate. With those statistics in mind, most ...

Do you know that marketers who prioritize blogging are 13 times more likely to see a positive ROI? But the problem is; if people don't visit your blog how do you generate more traffic and sales. Let's say you were to write a well researched and very high-quality article, you promote it through social media, launch link building, and put in the effort to try other forms of marketing, just so you can grow your traffic and in turn keep your existing audience engaged - This Is called content marketing. But the problem is that there are lots of competitors publishing content online at a very very fast rate; social media marketing isn't just enough to stand out from your competitors, ...

There is no way of hiding it – more businesses are creating websites than ever before. Just about every business is working to keep up with the trends. You are now in constant competition with all other online businesses and it can be overwhelming to approach this challenge. However, there are many ways that you can stand out in crowded web searches, and we are here to help you find the strategies that work best for you. By trying out some of these suggestions, we guarantee that you are going to see some increased traffic to your site! 1. Create Exciting Visuals Web users are quick to judge and will only stay on a page if it is visually enticing. Improving dwell time ...

Attracting the right people is probably one of the biggest challenges business owners and marketers face.  If you can say that most of the traffic you’re attracting to your site is converting into leads and then into paying customers, then you’re on the right track. However, in many cases, looking into your analytics will tell you that the traffic you’ve attracted to your site is not generating the desired results. In this article, we’re offering 5 tips that will help you generate website visitors that convert.  1. Make Sure Your Website Rocks Take your time to build a great website for your business because every piece of content, advertisement, or communication you put online will drive the consumers back to your site. For ...