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Seven Steps for Targeted Email Marketing for Maximum ROI standard

Despite the pandemic's effect, Email marketing continues to be one of the most popular mediums of communicating with your customer. Brands are considering this medium as features like loyalty programs and advanced analytics give them essential clues into their buyer's history. Despite highly effective marketing emails, most brands are not yet getting their desired results. With the decrease in interpersonal encounters, the ROI should have been increased, but in reality, we have seen that email marketing is lacking in conversion rate. This significant issue is that marketers are not correctly targeting email marketing by sending out personalized emails. Properly targeting customers is a complex thing and has minute intricacies. Therefore, below we list some of the practical steps for ...

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How Can Email Marketing Help You Make More Money As An Affiliate? standard

Email marketing is not just lower in cost compared to other mainstream marketing methods. It can also help you reach a global audience. Email marketing provides the best Return On Investment (ROI) from any sales or marketing channel.  But what role does email marketing play in the world of an affiliate? How does this form of marketing help affiliates make more money? This article will discuss how to utilize email marketing to boost your affiliate earnings. We’ll look at effective email sequences and discuss email copywriting tips to help you get more clicks to sales pages. Use Email Sequences to Keep The Party Going Understanding your buyers' journey is key if you're looking to increase your revenue. The buyer's journey consists of three ...

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Terrific Benefits of Email Marketing that Work for Enterprises standard

Start-up without emails is difficult to envision a future. Because email has the privilege to target audiences and to promote the businesses in cost-effective ways to grow revenue, you can deliver some exceptional anticipated and relevant messages to people and thus gradually gain the prospect's trust. If you're on the fence about using email, then here we are mentioning some terrific uses of email marketing that can work wonders for any enterprise. One of the Fastest Ways to Engage Customers Emails are opened within the first hour as they are time-sensitive. If any enterprises use email marketing in their workforce, it is a perfect sure-fire way to promote their services faster. Without wanting to annoy your customer's emails can be the best ...

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Email Marketing Automation Is All About Grow and Flow image

Email Marketing Automation

Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business Marketing Trends Report found more small business owners reported their biggest challenge they face when it comes to marketing is a lack of time and resources compared to last year. Additionally, the U.S. Small Business Administration notes an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. Technology Trends While it would seem that advancements in technology and tools would be time ...

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Email Marketing Makeover Tips image

Email Trends

Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects and customers. Email marketing progresses as more data points, technology and insights provide a deeper understanding that marketers can channel into their strategies. With over 2.8 billion people worldwide using email as a digital communications tool, it’s worth marketers’ time to stay on top of the latest trends. Both small and large businesses report positive ROI with each of their email dollars bringing in an average return of $44. This is why email beats out every other platform in turns of performance over the past years. Clearly, there is a tremendous opportunity ...

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Email Marketing – Valuable Business Tool for Growing and Retaining Clients image

Email Marketing

Email marketing remains one of the few media where you can engage with customers who signed up to communicate with you and are truly interested in your company. Reaching an audience who has agreed to receive your messages is becoming more and more rare these days. While social media is a necessary marketing channel, you’re not necessarily reaching people who are always interested in you. This makes email marketing an important tool. A recent State of Email Marketing in 2018 survey report by Clutch looks at how and why companies utilize email communication. Taking a look at the results might help other companies consider objectives that fit their organization as well. Almost three-quarters of businesses across most industries utilize email ...

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Email Marketing Guide standard

Email marketing is still one of the leading marketing tactics when it comes to lead generation and results measurement. But like other marketing, email is only effective when executed correctly. To that end, this email marketing guide will share best practices for: Email Lists Email Design & CTAs Subject Lines ESPs/CRMs/MAS Email Metrics A/B Testing Avoiding Spam In addition, a Email Checklist provides a veritable punch list for email success. And several email resources will help you answer any questions. To download, please fill out the form ...

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Email Marketing Strategy in 2018: 3 Other Important Things to Consider (Part 2) image

email marketing strategy part 2

Okay, so hopefully by now you understand that data is crucial above all else. What else do we have in store for you? Crafting your brand story, implementing AI, and settling the debate on whether or not you should emojis and gifs in your emails. Tell a Story Discounts and promotions may encourage one-time sales, but creating a personal relationship with your customers is what will keep them loyal and with you for the long haul. Use your email as a storytelling technique. Give them a behind-the-scenes look at your business, talk about its roots and day-to-day, highlight its employees and customers, talk about company values, and describe any of your community-related activities. Humanizing your business breaks down the wall between ...

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Email Marketing Strategy in 2018: All About Data (Part 1) image

email marketing strategy part 1

Email is still going strong in 2018, so how can you best utilize it? In Part 1, we’ll explore how to best use data - a cornerstone for all of your email marketing (and beyond). Then we’ll break down 3 other important lessons in Part 2. Data’s (Still) Your Best Friend Data is so easy to gather and its benefits can’t be denied. You’re better able to determine which emails work, which don’t, and why. You can easily segment your marketing and create a strategy more tailored to your customers individually. Here’s some of the best ways you can gather and use data. Define and Segment Your Audience You’ll likely gather three types of important audience information: demographic, geographic, and behavioral. Use this ...

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Email Marketing Best Practices 2017 image

email marketing best practices

Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4) mobile-optimizing, and (5) personalization. We’ve ramped it up with some current stats and facts. Use Strategic Subject Line Keywords To start, subject lines are the first thing customers see, so if you want a customer to open your email, it’s important to carefully craft a good subject. Focusing on subject line keywords, we take a look at how 6 common keywords perform: “You” – opened 5% less than those without “Free” – opened 10% more than those without “Quick” – opened ...

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Make the Most Out of Your Email Marketing Strategy image

Email Marketing Strategy

Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very successful. What’s important is what you do with it. Your first step is to identify who your audience is. Identify Your Target Audience In order for your campaigns to be successful, they need to be clearly targeted. Use these questions to identify who you are sending to: What is your ideal subscriber like? Think demographics. Are they male or female? How old are they? Are they married or single? Do they have kids? ...

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5 Great Examples of Email Marketing image

email marketing examples

Email marketing may not be the flashiest or newest form of digital marketing, but it’s tried and true and still extremely effective. One potential challenge, however, is making your email stand out. Consumers filter through their emails every day, clicking only what interests them, and ignoring or deleting the rest. How can you avoid being filtered out? Check out these 5 great examples of email marketing. 1. Personalize like Poncho. Poncho provides customizable emails that are both cute and clever. it offers updates on your commute and weather, complete with short bits of text and gifs. They’ll even tell you how it will affect your hair that day. Overall, a great way to provide personalized emails to subscribers. 2. Do more with transactional ...

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Email Marketing standard

Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is still effective. In addition to reaching elusive prospects, email marketing is extremely measurable. Modern Marketing Partners has created dozens of email marketing campaigns for a variety of clients. We work with you to make sure your message is clear, concise and visually communicated in an attractive way. In addition to email creation, we generate reports to see how well your email marketing campaign performed and also offer message testing to see which subject headlines and content work best for your audience. We are Email Marketing Certified through HubSpot: Successful Email Marketing Campaigns Here are 6 email essentials for a successful campaign that we can help you ...

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Email Marketing Facts and Best Practices 2014 image

Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following 2014 Email Marketing Facts, Figures, Statistics, and Best Practices. A special thanks to FlightMedia, who brought together the “Ultimate Guide to Mastering Email Marketing in 2014,” we would like to share the best practices in email marketing for this year. We took the facts and statistics from this post and developed them into a simple B2B Friendly blog that will hopefully change the way you look at email marketing. The most recent averages from all 2013 Email Benchmark Reports (with an analysis of over 2.5 Billion emails) reports ...

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Email Marketing Basics: Statistics and Glossary of Terms image

Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is growing! According to a 2011 survey by BtoB magazine, 63% of respondents were likely to increase spending on email in 2011 (second only to websites) with 29% keeping spend constant. Also, The Email Marketing Institute recently released Q1 2012 email results stating, “North America Email Trends and Benchmarks Results showed a 21.4% increase in average volume per client from Q1 2011 to 2012.” This blog will cover some background on email marketing, why you should consider email, and provide a Glossary of Email Terms. Our next blogpost, 6 Essentials for Successful Email Campaigns, shares details on email list development,  email design, email ...

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Make Your Email Signature Part of Your Marketing Strategy image

Email Signatures

Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why email signatures are imperative to good business communication, let’s consider the following statistics. According to Radicati Group’s 2017 Study, just over 3.7 billion email users send 269 billion emails each day worldwide. That marks continued growth from 2015 numbers that had about 205 billion emails being sent daily. The Study also forecasts an annual growth rate of 4.4 percent over the next four years, estimating that by the end of 2021 a little over 4 billion email users ...

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Boosting Marketing Productivity With A Virtual Assistant standard

Marketing plays a critical role in any modern business.  And hiring virtual assistants to look after time-consuming administration tasks is a common business concept. However, business owners are starting to understand the benefits of using a virtual assistant to manage their marketing campaigns and not just admin tasks. A highly-skilled virtual assistant will already possess the fundamental core skills required for business marketing. With extra upskilling general virtual assistants can offer support during your company’s marketing campaigns. Here we will show you how hiring a dedicated marketing virtual assistant will prove cost-efficient and add value to your business in the long term. What Is A Virtual Assistant For Marketing?  A virtual marketing assistant provides administrative support to your company’s marketing department while working from ...

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10 Elements of a Winning Content Marketing Strategy standard

Content fuels almost all the marketing campaigns in the internet marketing space. Whether it's a punchy blog post, an engaging video, or an eye-catching graphic, content is the cornerstone of any successful marketing strategy. Achieving success, however, requires more than just creating content. Crafting an effective content marketing strategy is essential to maximize your ROI and ensure your target audience sees your content. A winning content marketing strategy involves a set of elements working in tandem and should focus on the needs of your target audience. Read on to learn more about creating an effective content marketing strategy and optimizing it to its fullest potential. Define Your Target Audience Defining your target audience allows you to create content tailored to their interests, needs, and ...

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B2B Database for Marketing: Top 5 Providers in 2023 standard

Who Are the Best B2B Database Providers in 2023? Are you struggling with your outreach or just want to re-invigorate your leads list? Then you need a B2B database provider. A B2B database provider will provide you with direct contact information for prospects and profiles of people you want to connect with. Some providers also provide more in-depth solutions, such as a CRM to manage your pipeline and email marketing software. In this article, we are going to look at the top 5 B2B database providers that can help you win new business now! What Are the Benefits of Using a B2B Database? By using a B2B database, you don’t have to waste your time trawling through the web trying to find ...

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Ideas for Achieving B2B and B2C Healthcare Content Marketing Success standard

We often picture B2B and B2C markets as two different spaces, so marketing strategies should be miles apart. Not necessarily, especially with healthcare content marketing. This post lists five content marketing ideas that work whether you are targeting patients or industry organizations. 3 Medical Content Marketing Tips for B2B and B2C Markets You are here because you are a medical group that works with a diverse audience. For example, you are an urgent care doctor who treats patients with non-emergency issues and provides occupational health services to businesses. With content marketing, the goal is still the same: attract new patients or clients and grow your business. But how do you develop a content strategy that resonates with both groups? Here are some ideas: 1. Define ...

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Simple Ways to Improve Your Marketing Efforts standard

There’s a reason that marketing is a key MBA skill that top employers look for. Without effective marketing, the most outstanding products and services may be worthless. As such, understanding how to market effectively is vital for any serious business owner or entrepreneur. Unfortunately, that can sometimes be easier said than done. Today, the marketing landscape is in a state of constant change and evolution. Traditional marketing practices, such as print ads, have now taken a backseat to newer marketing channels, such as social media and email campaigns. While staying thoroughly up to date on every minute change in marketing best practices can be difficult and time-consuming, utilizing some effective marketing tips doesn’t have to be. There are some key straightforward ...

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Smart Marketing Tips for Virtual Health Coaches standard

In today’s increasingly remote world, virtual health coaching is more viable than ever. Many health coaches have moved or built their practices entirely online to take advantage of benefits including increased flexibility, decreased overhead costs, increased connectivity with clients, access to expanded markets, and more. However, virtual health coaching comes with unique challenges as well. While marketing is always a necessary part of developing a coaching practice, building a health coaching business online requires a different set of marketing techniques than the one required to promote a coaching practice that happens out of a brick-and-mortar location. Here are a few tips to market a health coaching practice when it operates virtually. It’s Never Too Early to Build Your Audience Most of your customers ...

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Tools That All Marketing Agencies Use standard

Marketing agencies provide a wide variety of services to their clients. They range from strategy, consulting, and implementation to analysis. To provide these services, agencies need to have the right tools in place. Here are six types of tools that every marketing agency needs. https://www.freepik.com/premium-photo/handsome-young-businessman-using-laptop-cafe_31901273.htm Device maintenance Software Device-cleaning apps have become a crucial part of any digital marketing campaign. They help to secure, optimize, and maintain user devices across a range of platforms. These tools allow marketing agencies to maximize the returns on their campaign investment. For marketing agencies, keeping their devices running in tip-top shape is essential to remain productive and deliver outstanding work. To ensure that workstations are working optimally and all clutter is eliminated, CleanMyMac X can help. The ...

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Here’s Why Marketing Helps Fundraising Campaigns standard

Incorporating marketing with your fundraising campaigns can produce positive results. With the advancement of technology, adding digital marketing to your fundraising activity may boost the success of your campaign. How can you use marketing campaigns for your fundraisers? How can digital marketing and social media help in promoting your fundraisers? This article discusses the use of marketing to help with your fundraising. It also explains how digital marketing and social media can help raise awareness for your cause. Mesothelioma is a rare cancer type. However, it poses risks as any other type of cancer, so research is ongoing to understand more about this disease and its various treatments. Before starting fundraising for this condition, it is crucial to know information about the disease, ...

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5 Mortgage Marketing Ideas for Effective Leads Generation standard

For mortgage loan officers, generating leads is essential to success. It's the only way to bring in new business and keep your pipeline full. However, with so many options and strategies available, it can take time to figure out where to start. Here are the five best mortgage marketing ideas to help you get started generating leads today: 1.   Develop a Strong Online Presence These days, most people do their research online before committing to working with a particular mortgage lender. Ensuring you have a robust online presence is crucial. Have an up-to-date website that is easy to navigate and provides helpful information about your products and services. In addition, you should ensure that potential borrowers see your website by investing ...

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