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How To Do Email Marketing for Small Businesses in 6 Steps standard

Small business email marketing is a valuable tool to reach customers, build relationships, and promote their brands. In fact, email marketing has an impressive ROI of $36 for every $1 spent. With our six-step guide, any small business can devise a successful campaign without needing in-depth knowledge or expertise. We'll help you create tailored content for your audience with the goal of making connections and driving sales. It's as easy as 1, 2, 3! 1. Identify your target audience Email marketing is all about understanding your customers and tailoring messages that hit the mark. Creating buyer personas to identify target audience demographics, behaviors, and preferences helps ensure effective outreach with successful outcomes! Taking the time upfront to pinpoint ideal customer needs ...

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Seven Steps for Targeted Email Marketing for Maximum ROI standard

Despite the pandemic's effect, Email marketing continues to be one of the most popular mediums of communicating with your customer. Brands are considering this medium as features like loyalty programs and advanced analytics give them essential clues into their buyer's history. Despite highly effective marketing emails, most brands are not yet getting their desired results. With the decrease in interpersonal encounters, the ROI should have been increased, but in reality, we have seen that email marketing is lacking in conversion rate. This significant issue is that marketers are not correctly targeting email marketing by sending out personalized emails. Properly targeting customers is a complex thing and has minute intricacies. Therefore, below we list some of the practical steps for ...

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How Can Email Marketing Help You Make More Money As An Affiliate? standard

Email marketing is not just lower in cost compared to other mainstream marketing methods. It can also help you reach a global audience. Email marketing provides the best Return On Investment (ROI) from any sales or marketing channel.  But what role does email marketing play in the world of an affiliate? How does this form of marketing help affiliates make more money? This article will discuss how to utilize email marketing to boost your affiliate earnings. We’ll look at effective email sequences and discuss email copywriting tips to help you get more clicks to sales pages. Use Email Sequences to Keep The Party Going Understanding your buyers' journey is key if you're looking to increase your revenue. The buyer's journey consists of three ...

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Terrific Benefits of Email Marketing that Work for Enterprises standard

Start-up without emails is difficult to envision a future. Because email has the privilege to target audiences and to promote the businesses in cost-effective ways to grow revenue, you can deliver some exceptional anticipated and relevant messages to people and thus gradually gain the prospect's trust. If you're on the fence about using email, then here we are mentioning some terrific uses of email marketing that can work wonders for any enterprise. One of the Fastest Ways to Engage Customers Emails are opened within the first hour as they are time-sensitive. If any enterprises use email marketing in their workforce, it is a perfect sure-fire way to promote their services faster. Without wanting to annoy your customer's emails can be the best ...

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Email Marketing Automation Is All About Grow and Flow image

Email Marketing Automation

Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business Marketing Trends Report found more small business owners reported their biggest challenge they face when it comes to marketing is a lack of time and resources compared to last year. Additionally, the U.S. Small Business Administration notes an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. Technology Trends While it would seem that advancements in technology and tools would be time ...

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Email Marketing Makeover Tips image

Email Trends

Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects and customers. Email marketing progresses as more data points, technology and insights provide a deeper understanding that marketers can channel into their strategies. With over 2.8 billion people worldwide using email as a digital communications tool, it’s worth marketers’ time to stay on top of the latest trends. Both small and large businesses report positive ROI with each of their email dollars bringing in an average return of $44. This is why email beats out every other platform in turns of performance over the past years. Clearly, there is a tremendous opportunity ...

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Email Marketing – Valuable Business Tool for Growing and Retaining Clients image

Email Marketing

Email marketing remains one of the few media where you can engage with customers who signed up to communicate with you and are truly interested in your company. Reaching an audience who has agreed to receive your messages is becoming more and more rare these days. While social media is a necessary marketing channel, you’re not necessarily reaching people who are always interested in you. This makes email marketing an important tool. A recent State of Email Marketing in 2018 survey report by Clutch looks at how and why companies utilize email communication. Taking a look at the results might help other companies consider objectives that fit their organization as well. Almost three-quarters of businesses across most industries utilize email ...

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Email Marketing Guide standard

Email marketing is still one of the leading marketing tactics when it comes to lead generation and results measurement. But like other marketing, email is only effective when executed correctly. To that end, this email marketing guide will share best practices for: Email Lists Email Design & CTAs Subject Lines ESPs/CRMs/MAS Email Metrics A/B Testing Avoiding Spam In addition, a Email Checklist provides a veritable punch list for email success. And several email resources will help you answer any questions. To download, please fill out the form ...

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Email Marketing Strategy in 2018: 3 Other Important Things to Consider (Part 2) image

email marketing strategy part 2

Okay, so hopefully by now you understand that data is crucial above all else. What else do we have in store for you? Crafting your brand story, implementing AI, and settling the debate on whether or not you should emojis and gifs in your emails. Tell a Story Discounts and promotions may encourage one-time sales, but creating a personal relationship with your customers is what will keep them loyal and with you for the long haul. Use your email as a storytelling technique. Give them a behind-the-scenes look at your business, talk about its roots and day-to-day, highlight its employees and customers, talk about company values, and describe any of your community-related activities. Humanizing your business breaks down the wall between ...

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Email Marketing Strategy in 2018: All About Data (Part 1) image

email marketing strategy part 1

Email is still going strong in 2018, so how can you best utilize it? In Part 1, we’ll explore how to best use data - a cornerstone for all of your email marketing (and beyond). Then we’ll break down 3 other important lessons in Part 2. Data’s (Still) Your Best Friend Data is so easy to gather and its benefits can’t be denied. You’re better able to determine which emails work, which don’t, and why. You can easily segment your marketing and create a strategy more tailored to your customers individually. Here’s some of the best ways you can gather and use data. Define and Segment Your Audience You’ll likely gather three types of important audience information: demographic, geographic, and behavioral. Use this ...

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Email Marketing Best Practices 2017 image

email marketing best practices

Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4) mobile-optimizing, and (5) personalization. We’ve ramped it up with some current stats and facts. Use Strategic Subject Line Keywords To start, subject lines are the first thing customers see, so if you want a customer to open your email, it’s important to carefully craft a good subject. Focusing on subject line keywords, we take a look at how 6 common keywords perform: “You” – opened 5% less than those without “Free” – opened 10% more than those without “Quick” – opened ...

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Make the Most Out of Your Email Marketing Strategy image

Email Marketing Strategy

Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very successful. What’s important is what you do with it. Your first step is to identify who your audience is. Identify Your Target Audience In order for your campaigns to be successful, they need to be clearly targeted. Use these questions to identify who you are sending to: What is your ideal subscriber like? Think demographics. Are they male or female? How old are they? Are they married or single? Do they have kids? ...

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5 Great Examples of Email Marketing image

email marketing examples

Email marketing may not be the flashiest or newest form of digital marketing, but it’s tried and true and still extremely effective. One potential challenge, however, is making your email stand out. Consumers filter through their emails every day, clicking only what interests them, and ignoring or deleting the rest. How can you avoid being filtered out? Check out these 5 great examples of email marketing. 1. Personalize like Poncho. Poncho provides customizable emails that are both cute and clever. it offers updates on your commute and weather, complete with short bits of text and gifs. They’ll even tell you how it will affect your hair that day. Overall, a great way to provide personalized emails to subscribers. 2. Do more with transactional ...

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Email Marketing standard

Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is still effective. In addition to reaching elusive prospects, email marketing is extremely measurable. Modern Marketing Partners has created dozens of email marketing campaigns for a variety of clients. We work with you to make sure your message is clear, concise and visually communicated in an attractive way. In addition to email creation, we generate reports to see how well your email marketing campaign performed and also offer message testing to see which subject headlines and content work best for your audience. We are Email Marketing Certified through HubSpot: Successful Email Marketing Campaigns Here are 6 email essentials for a successful campaign that we can help you ...

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Email Marketing Facts and Best Practices 2014 image

Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following 2014 Email Marketing Facts, Figures, Statistics, and Best Practices. A special thanks to FlightMedia, who brought together the “Ultimate Guide to Mastering Email Marketing in 2014,” we would like to share the best practices in email marketing for this year. We took the facts and statistics from this post and developed them into a simple B2B Friendly blog that will hopefully change the way you look at email marketing. The most recent averages from all 2013 Email Benchmark Reports (with an analysis of over 2.5 Billion emails) reports ...

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Email Marketing Basics: Statistics and Glossary of Terms image

Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is growing! According to a 2011 survey by BtoB magazine, 63% of respondents were likely to increase spending on email in 2011 (second only to websites) with 29% keeping spend constant. Also, The Email Marketing Institute recently released Q1 2012 email results stating, “North America Email Trends and Benchmarks Results showed a 21.4% increase in average volume per client from Q1 2011 to 2012.” This blog will cover some background on email marketing, why you should consider email, and provide a Glossary of Email Terms. Our next blogpost, 6 Essentials for Successful Email Campaigns, shares details on email list development,  email design, email ...

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Make Your Email Signature Part of Your Marketing Strategy image

Email Signatures

Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why email signatures are imperative to good business communication, let’s consider the following statistics. According to Radicati Group’s 2017 Study, just over 3.7 billion email users send 269 billion emails each day worldwide. That marks continued growth from 2015 numbers that had about 205 billion emails being sent daily. The Study also forecasts an annual growth rate of 4.4 percent over the next four years, estimating that by the end of 2021 a little over 4 billion email users ...

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The Role of Digital Marketing in Business Continuity Planning standard

Digital marketing has revolutionized the way businesses operate and communicate with their customers. The rapid advancement of technology has made it essential for companies to stay ahead of the curve and embrace new advertising strategies to ensure their success in today's competitive market. But can digital marketing play an important role in business continuity planning as well? Read on to explore how digital marketing can be the key element for businesses looking to ensure their ongoing success and resilience. From maintaining customer loyalty to enabling data-driven decision making, digital marketing is a powerful tool that should be part of any business continuity plan. It Helps Maintain Customer Loyalty and Retention Digital marketing is crucial in maintaining customer loyalty and retention, particularly during challenging ...

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How to Create a Multichannel Marketing Strategy that Works standard

Multichannel marketing is a brand’s ability to connect, convert, and service its customers and leads across these channels. It gives the customer absolute freedom in interacting with the brand. I can buy from the brand’s physical store, request a return on Facebook, and coordinate the refund with the CS team by email. Multichannel consumption is what the customer wants, and multichannel marketing is how businesses should fulfill these wants. Let’s look at how you can create a multichannel marketing strategy that works. Essential elements of multichannel marketing The goal of multi-channel marketing is to stay connected with customers as they surf across different channels during the day. For online channels, you need visibility across search engines, social networks, email, and blogs, to name ...

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Simple Tips for Fine-Tuning Your Digital Marketing Strategies standard

When it comes to marketing, tried and true techniques are usually the safest bets to incorporate into your strategies. Chances are, you’re probably already familiar with most of them. However, there are some less-obvious tips that you can take advantage of to make your marketing efforts more potent and compelling. Here are some simple tips for fine-tuning your digital marketing strategies. Utilize Motion Graphics Though it’s been around for decades, motion graphics are more useful than they’ve ever been — especially when it comes to digital marketing. If you’re in the marketing industry, you’re no stranger to the fact that digital spaces have become oversaturated with marketing materials. This is why it’s important to differentiate your campaigns from the competition and engage ...

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Why Account-Based Marketing Is the Future of B2B Sales and Marketing standard

The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B outreach, gradually lose their effectiveness, leaving businesses in search of innovative methods to attract leads, engage with potential clients, and cultivate lasting relationships. One such innovative approach is automated e-commerce monitoring, which enables businesses to track their e-commerce activity in real-time and adjust their marketing strategies accordingly. Account-based marketing (ABM) has emerged as a powerful contender in this new era, offering a highly targeted approach that promises to redefine the way businesses connect with and win over customers. But is it as good as advertised? This article examines the meteoric rise of ABM and the factors contributing to its success. In ...

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Effective Marketing Strategies for Independent Authors standard

While authors may oftentimes view themselves as artists, when it comes to being an independent author operating outside of the publishing industry, it’s more accurate to look at oneself as a business. And, as is the case with most businesses, marketing plays a key role in helping independent authors find success. Unfortunately, for those with limited marketing experience, this can sometimes feel like a daunting task. Thankfully, it doesn’t have to be. By being exposed to some key marketing strategies, any independent author has the chance to market effectively and grow their audience beyond their wildest expectations. Here are effective marketing strategies for independent authors. Create a Website For independent authors beginning their marketing journeys, creating a website is an amazing place to ...

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Top, Middle, and Bottom of Funnel Marketing Strategies image

Funnel Marketing Strategy

Marketing funnels are an essential component of any successful marketing campaign. A marketing funnel is a series of steps that a potential customer goes through before making a purchase decision. Understanding the different stages of the funnel is critical in designing effective marketing strategies. In this blog post, we'll explore the top, middle, and bottom of funnel marketing strategies and how they can help you reach your target audience and convert them into customers. Top of Funnel Marketing Strategies The top of the funnel is where you generate awareness and interest in your product or service. This is the first stage of the funnel, and it's crucial to get it right because it sets the tone for the rest of the funnel. ...

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How To Boost Your Marketing With These 7 Tech Strategies standard

Like in other sectors today, the marketing field experience constant technological developments. The common marketing technologies are voice search, social media platforms, and email marketing tools. Another technology is artificial intelligence–powered chatbot. It mimics human conversation with customers. However, chatbots can be a target for cyber threats, so ensure chatbot security. This includes partnering with an information technology or IT consultant in New Jersey to enable two-factor authentication (2FA) and end-to-end encryption. Marketers also use data analytics programs and tools to study consumer behavior, helping them make campaign decisions. These are some modern marketing technologies (MarTech) that help companies establish relationships with prospects and customers. This is because these technologies widen their reach and allow them to improve brand recall. Now how can ...

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What’s Your Marketing Budget and How Much of a Loan Should Go to It? standard

The Small Business Administration (SBA) in the United States (U.S.) mentioned that the average marketing spending of businesses in 2018 was nearly 8% of their revenue. SBA is an independent agency in the U.S. that aims to support small businesses and entrepreneurs. This figure, reported by SBA, gives you an idea of how much budget you should consider allocating and raising for your marketing plans. Suppose you’re running a startup business and planning to increase your marketing budget through a loan. How do you raise funds for this budget? What options do you have if you want to apply for a loan to fund your marketing objectives? This article discusses how your business can raise funds to increase your marketing budget and lists the ...

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