Email Marketing Best Practices Guide

Email marketing is still one of the leading marketing tactics when it comes to lead generation and results measurement. But like other marketing, email is only effective when executed correctly. To that end, this email marketing guide will share best practices for:

  1. Email Lists
  2. Email Design & CTAs
  3. Subject Lines
  4. ESPs/CRMs/MAS
  5. Email Metrics
  6. A/B Testing
  7. Avoiding Spam

In addition, a Email Checklist provides a veritable punch list for email success. And several email resources will help you answer any questions.

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Email Marketing Guide