Glossary of Modern Marketing Definitions

With marketing changing more rapidly than ever before, it’s time to re-evaluate the marketing terms and definitions used everyday by practitioners. Which marketing definitions are most relevant in today’s marketing departments and agencies? Which marketing terms are used regularly? What traditional marketing terms are still being used, and what are some of the new terms used by modern marketers?

Now you can download a comprehensive 40-page glossary of modern marketing definitions. The 40-page Glossary of Modern Marketing Definitions is organized by major marketing categories, with definitions listed alphabetically including:

  • Advertising
  • Branding
  • Direct Marketing
  • Internet Marketing
  • Market Research
  • Pricing
  • Product Development
  • Public Relations
  • Search Engine Optimization (SEO)
  • Social Media

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Glossary of Marketing Definitions