Content Marketing Best Practices Guide
Content marketing is possibly the hottest topic in marketing! Why? According to 2016 studies by the Content Marketing Institute and MarketingProfs, 88% of business-to-business (B2B) marketers, and 76% of business-to-consumer (B2C) marketers are using content marketing. So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers.
This Content Marketing Best Practice Guide details 3 phases of the content marketing process: planning, implementation, and measurement. Both business-to-business (B2B) and business-to-consumer (B2C) content marketing scenarios are considered. Numerous content marketing examples and resources are provided.
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