How Brands Can Use Cause Marketing For Results
Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes.
Research shows 75% of consumers believe companies should support charities and nonprofits with financial donations, while 61% say they will buy a new brand if it supports a cause they care about.
Our Cause Marketing guide will share:
- What cause marketing is
- Why it’s good for your business or brand
- Strategies for implementing cause marketing effectively
- Case study examples of cause marketing in action
- An infographic with the latest trends in cause marketing
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