by Lindsay Brown | Nov 11, 2025 | Trade Show Marketing, Trade Shows
Trade shows are a viable avenue through which firms can deal directly with prospective customers and industry players. These events can be very useful in gaining credibility and enhancing professional relationships. While having a booth alone is enough in the current...
by Lindsay Brown | Dec 23, 2024 | Trade Shows
In the competitive environment of trade shows, capturing the attention of attendees is paramount. One of the most effective strategies for enhancing booth visibility and product focus is through strategic lighting. This article explores how innovative lighting...
by Lindsay Brown | Nov 11, 2024 | Trade Show Marketing, Trade Shows
Trade shows are vital events where businesses showcase their products, engage directly with potential clients, and strengthen their industry presence. Drawing a crowd to your booth is essential to make the most of these opportunities. Effective strategies allow...
by Lindsay Brown | Aug 23, 2022 | Construction Marketing, Trade Show Marketing, Trade Shows
If you’re planning on attending a trade show, you know how important it is to have a booth that stands out from the crowd. The purpose of your booth is to attract new customers and give them a reason to approach you. That’s why creating an attractive,...
by Lindsay Brown | Dec 20, 2021 | Business Development, Trade Shows
Hundreds of presentations are created every day to make the audience aware of something and get a certain result. Some are great, some are ordinary, but most are unsuccessful. Why is this so? Presentation is the most common tool for delivering information since the...
by Lindsay Brown | Nov 27, 2019 | Event Marketing, Trade Show Marketing, Trade Shows
Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education....
