by Lindsay Brown | Nov 3, 2025 | Branding, Psychology
Colors, shapes, and repetition are persuasion tools that work on your brain subconsciously. Your eyes land on red before blue. You trust familiar logos instantly. You believe things are true simply because you’ve seen them before repeatedly. These aren’t...
by Lindsay Brown | Feb 23, 2022 | Branding, Marketing Strategies, Psychology
There’s a lot that goes on in the human brain when we decide to buy a product. Although not many marketers are psychologists, having a basic understanding of the science of psychology and its uses in marketing can be very helpful. Here’s how psychology can help you...
by Lindsay Brown | May 20, 2020 | Lead Generation, Psychology
No matter what area of marketing you’re in, and whether it’s digital marketing or traditional marketing, certain principles, psychology, and the importance of communication between seller and buyer are essentially the same. Reading the best blogs in the field of...
