by Lindsay Brown | Aug 16, 2017 | Inbound Marketing, Information Technology Marketing, Lead Generation, Local Marketing, Search Engine Optimization (SEO), Web Design
Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your...
by Lindsay Brown | Mar 24, 2014 | Information Technology Marketing
When you are marketing your technology company to potential buyers, what are the best ways to reach these customers? How can you establish your credibility and gain more interaction from purchasers? Enter the case study. The case study is one of the greatest ways to...
by Lindsay Brown | Jan 27, 2014 | B2B Marketing, Infographic, Information Technology Marketing, Marketing Best Practices
Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post,...
by Lindsay Brown | Jan 25, 2014 | B2B Marketing, Information Technology Marketing, Marketing Best Practices, White Papers
In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to...
by Lindsay Brown | Jan 16, 2014 | B2B Marketing, Content Marketing, Information Technology Marketing, Social Media
As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing...
