Incorporating marketing with your fundraising campaigns can produce positive results. With the advancement of technology, adding digital marketing to your fundraising activity may boost the success of your campaign.
How can you use marketing campaigns for your fundraisers? How can digital marketing and social media help in promoting your fundraisers?
This article discusses the use of marketing to help with your fundraising. It also explains how digital marketing and social media can help raise awareness for your cause.
Mesothelioma is a rare cancer type. However, it poses risks as any other type of cancer, so research is ongoing to understand more about this disease and its various treatments.
Before starting fundraising for this condition, it is crucial to know information about the disease, including the different stages of mesothelioma and its symptoms.
Benefits of Digital Marketing and Social Media for Fundraisers
Digital marketing is a type of marketing that happens on an online platform. This type of marketing uses web channels for advertising and promoting brands. In your case, you’re promoting your fundraising campaign.
Digital marketing may connect you to people who are not only willing to donate to your fundraiser’s cause, but digital marketing may also raise awareness of your campaign activities and goals online.
Raising awareness and connecting with your donors can also link you to people who are interested in reaching the same goal that your campaign promotes. These individuals can be volunteers, the online community, and people who may get involved with the news and communication.
Social media platforms are relatively new, so it’s vital that you know your target audience and what kind of social media platform they use.
For example, Facebook is the leading social media app in terms of users. This platform is popular among the age groups of 25 to 34 and 18 to 24 years old. Users 35 to 44 years old come in a close third.
Whether you are raising awareness or putting up a fundraising campaign, it is best to identify the group of people that fits your support community and know the individuals you want to reach out to.
Connecting the various platform pages that you used to promote your fundraiser, like a social media page or a website, can link you to volunteers who have a thorough knowledge of your campaign and qualify to reach out for donations.
You can maintain your followers by constantly updating your digital platform with new content and promotion and encouraging people to participate in your cause.
In digital marketing, there are vast choices of platforms where you can post your campaigns, including social media sites, like Twitter, Instagram, and Facebook. Your posts can be videos and images that promote your campaign and its impact.
You do not have to be present on all social media platforms; no rule says you should be.
Utilizing these popular internet platforms and spending your and your team’s time on a few social media apps is better than spreading your campaign team to numerous platforms with only a few people to manage each.
With a group of supporters in your campaign, digital marketing can link you with potential donors and supporters. Some donation campaigns involve requests on social media platforms and emailing potential donors directly.
Combining digital marketing and conventional fundraising can benefit you as well.
Traditional fundraising connects you with people who can provide you with contact details and information for your campaign.
The important information you can gather in conventional fundraising can be used in the digital promotion of your fundraiser. The result of this method can bring out the potential of your campaign.
When making social media content for your fundraising campaign, there are important tips to remember.
First is that you’re asking for donations, but that doesn’t mean you cannot give either. You shouldn’t only give donations but also connections, including the impact of your fundraiser and sharing similar content, photos, and videos.
You can also use social media tools that are specifically for fundraising. On Instagram, you can add a “donate” button that you can include in your Instagram stories. The button can lead potential donors straight to your page.
Marketing to Raise Awareness for Cancer
Cancer is a disease that has various treatment options, but it doesn’t have a single cure. Treatment for this disease varies depending on the cancer type.
In 2020, there were around 18.1 million cases around the world. In 2022 in the U.S., the estimation of new cancer cases and deaths due to the illness is 1.9 million and 609,360 fatalities.
Marketing to raise awareness for cancer has to start somewhere. You can begin by doing your research and setting goals. Once you have set your goals and understand essential information, you can figure out how to get donors.
Donors can be obtained by answering related questions about how to engage donors to your goal. Messages you want to send out, and will you stick with existing donors or seek to get new ones?
You have to show your campaign to get your campaign’s awareness out in public.
You may also have to consider your audience growth, including the number of prospects that your campaign will get on social media platforms, new followers, new donors, and Google searches.
The digital society that we live in today offers supporters for your campaign and cause. You can use online platforms to spread your message and information.
References
- Cancer Facts & Figures 2022 https://www.cancer.org/research/cancer-facts-statistics/all-cancer-facts-figures/cancer-facts-figures-2022.html
- Worldwide cancer data https://www.wcrf.org/cancer-trends/worldwide-cancer-data/
- Can Cancer Be Cured? https://www.cancer.org/treatment/understanding-your-diagnosis/can-cancer-be-cured.html
- Using social media for charity fundraising https://www.cafonline.org/charities/resource-hub/fundraising/fundraising-on-social-media
- How digital marketing improves digital fundraising https://charitydigital.org.uk/topics/topics/how-digital-marketing-improves-digital-fundraising-9960
