Categories ArchivesContent Marketing

Channel Partner Marketing – Top 10 Best Practices image

In the not so distant past,  marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners, vendors, and publishers to reconsider and elevate marketing to mission critical status. This blog will identify four (4) reasons that effective channel partner marketing is more important than ever, followed by  Top 10 Marketing Best Practices for Channel Partners, a channel partner marketing infographic, and links to additional resources. (Click Read More below) 4 Reasons Channel Partners Should Reconsider Marketing  First, sourcing or selection IT related products or services has shifted. Studies show that up to 90% of technology products and professional services sourcing ...

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Content Marketing—Survey Results! image

The results are in! The Content Marketing Institute (CMI) and MarketingProfs have published the third annual B2B Content Marketing Benchmarks, Budgets, and Trends – North America and an overwhelming 91% of B2B Marketers are using content marketing! Below we will share some key findings from the report including usage, confidence, distribution, and challenges. For more information, read the full report: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America.  Content Marketing Tactics On average, B2B content marketers use 12 of the tactics listed above. On the other hand, the 2012 and 2011 studies only reported 8 tactics. Social media (other than blogs), articles on a website, eNewsletters, blogs, and case studies are the top 5 most used tactics whereas ...

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Content Marketing Measurement image

How can you measure content marketing? A new eBook entitled, "A Field Guide to the Four Types of Content Marketing Metrics" is now available from the Content Marketing Institute and Convince&Convert. It is all too common that content marketers believe they can't accurately measure results, or a tactic isn't measurable, or they don't feel comfortable measuring content. Below you will find the four types of content marketing metrics, including consumption, sharing, lead generation, and sales, that enable you to measure their impact on your business. You can view the entire content marketing report here. Consumption Metrics The simplest of content marketing metrics, consumption metrics answer the question, "How many people viewed, downloaded, or listened to this piece of content?" They measure ...

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Content Marketing Types image

How can you connect with your customers? This question is answered in the Content Marketing Playbook by Junta42. The playbook provides an astounding 42 options to connect with your customers through content marketing. Below we will share 6 of our favorite pieces of content from the playbook along with an explanation and what it does and does not work for. To see all 42 ways to connect with your customers, read the entire Content Marketing Playbook. Case Study A case study is a document, typically 1 – 2 pages long, that combines the first-person authority of the testimonial with the narrative structure of a story. Based on real-life events, it leverages reader empathy with the featured client to build credibility and ...

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Content Marketing Definitions, Tips, and Strategies image

Content marketing is a critical element to marketing firms. There is a lot of hype around the subject, and also varying definitions. This post will share some content marketing definitions from around the web. Then, we will provide 5 content marketing tips and 7 strategies for 2013. What is Content Marketing? Content marketing is a hot topic in the marketing world today. So what is it? Here are some definitions of content marketing from around the web: "A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action." (Content Marketing Institute) "Using any type of content (newsletters, blog posts, white papers, videos, Tweets, ...

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Blogging For Success (Part 2): Content & Promotion image

Despite the numerous benefits of blogging, the daunting task of creating and managing a blog can be a deterrent. However, blogging can be manageable and extremely effective! This is the second part in a two part series on blogging for success. If you are new to blogging, check out Blogging For Success (Part 1) to learn more about the benefits of blogging, blogging platforms, and features that every blog should have. This part will discuss content planning, content ideas, and ways to promote your blog posts. Content Planning Content is the fuel that will keep your blogging initiative alive and relevant. The process of developing content is challenging, and requires a thorough process and schedule to ensure that your blog strategy stays ...

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Blogging For Success (Part 1): Getting Started image

The term blog comes from the combination of the terms, web and log. A blog is defined as a website containing articles, referred to as “blog posts” or blogs”, that highlight subject matter expertise, industry news, or any relevant information to the audience you are targeting. Blogging has become a critical marketing tactic for a variety of reasons. This is part one of a two part series on blogging for success. Part one discusses reasons to blog, blogging platforms, and 11 important features every blog should have. Once you have established your blog, read Blogging For Success (Part 2) to learn more about the ongoing management of your blog including content planning, content ideas, and ways to promote your blog ...

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Content Marketing – What’s the Big Hype? image

You’ve heard it over and over, “Content is King.” And in just the last couple of years, you keep hearing a new term—Content Marketing—as the hottest thing in, well, marketing. So, what’s the big deal? To be honest, quite a bit. Content marketing is getting attention because it supports critical goals including sales lead generation, customer retention, and brand awareness. It seems that marketing departments and marketers are transforming into authors and publishers. We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. Having excellent content to post on websites, blogs, or social media channels is essential. Not only does content build search authority, but it reinforces thought leadership and brand positioning. Content Marketing ...

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