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Seven Steps for Targeted Email Marketing for Maximum ROI standard

Despite the pandemic's effect, Email marketing continues to be one of the most popular mediums of communicating with your customer. Brands are considering this medium as features like loyalty programs and advanced analytics give them essential clues into their buyer's history. Despite highly effective marketing emails, most brands are not yet getting their desired results. With the decrease in interpersonal encounters, the ROI should have been increased, but in reality, we have seen that email marketing is lacking in conversion rate. This significant issue is that marketers are not correctly targeting email marketing by sending out personalized emails. Properly targeting customers is a complex thing and has minute intricacies. Therefore, below we list some of the practical steps for ...

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How Can Email Marketing Help You Make More Money As An Affiliate? standard

Email marketing is not just lower in cost compared to other mainstream marketing methods. It can also help you reach a global audience. Email marketing provides the best Return On Investment (ROI) from any sales or marketing channel.  But what role does email marketing play in the world of an affiliate? How does this form of marketing help affiliates make more money? This article will discuss how to utilize email marketing to boost your affiliate earnings. We’ll look at effective email sequences and discuss email copywriting tips to help you get more clicks to sales pages. Use Email Sequences to Keep The Party Going Understanding your buyers' journey is key if you're looking to increase your revenue. The buyer's journey consists of three ...

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Terrific Benefits of Email Marketing that Work for Enterprises standard

Start-up without emails is difficult to envision a future. Because email has the privilege to target audiences and to promote the businesses in cost-effective ways to grow revenue, you can deliver some exceptional anticipated and relevant messages to people and thus gradually gain the prospect's trust. If you're on the fence about using email, then here we are mentioning some terrific uses of email marketing that can work wonders for any enterprise. One of the Fastest Ways to Engage Customers Emails are opened within the first hour as they are time-sensitive. If any enterprises use email marketing in their workforce, it is a perfect sure-fire way to promote their services faster. Without wanting to annoy your customer's emails can be the best ...

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Email Marketing Automation Is All About Grow and Flow image

Email Marketing Automation

Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business Marketing Trends Report found more small business owners reported their biggest challenge they face when it comes to marketing is a lack of time and resources compared to last year. Additionally, the U.S. Small Business Administration notes an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. Technology Trends While it would seem that advancements in technology and tools would be time ...

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Email Marketing Makeover Tips image

Email Trends

Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects and customers. Email marketing progresses as more data points, technology and insights provide a deeper understanding that marketers can channel into their strategies. With over 2.8 billion people worldwide using email as a digital communications tool, it’s worth marketers’ time to stay on top of the latest trends. Both small and large businesses report positive ROI with each of their email dollars bringing in an average return of $44. This is why email beats out every other platform in turns of performance over the past years. Clearly, there is a tremendous opportunity ...

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Email Marketing – Valuable Business Tool for Growing and Retaining Clients image

Email Marketing

Email marketing remains one of the few media where you can engage with customers who signed up to communicate with you and are truly interested in your company. Reaching an audience who has agreed to receive your messages is becoming more and more rare these days. While social media is a necessary marketing channel, you’re not necessarily reaching people who are always interested in you. This makes email marketing an important tool. A recent State of Email Marketing in 2018 survey report by Clutch looks at how and why companies utilize email communication. Taking a look at the results might help other companies consider objectives that fit their organization as well. Almost three-quarters of businesses across most industries utilize email ...

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Email Marketing Guide standard

Email marketing is still one of the leading marketing tactics when it comes to lead generation and results measurement. But like other marketing, email is only effective when executed correctly. To that end, this email marketing guide will share best practices for: Email Lists Email Design & CTAs Subject Lines ESPs/CRMs/MAS Email Metrics A/B Testing Avoiding Spam In addition, a Email Checklist provides a veritable punch list for email success. And several email resources will help you answer any questions. To download, please fill out the form ...

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Email Marketing Strategy in 2018: 3 Other Important Things to Consider (Part 2) image

email marketing strategy part 2

Okay, so hopefully by now you understand that data is crucial above all else. What else do we have in store for you? Crafting your brand story, implementing AI, and settling the debate on whether or not you should emojis and gifs in your emails. Tell a Story Discounts and promotions may encourage one-time sales, but creating a personal relationship with your customers is what will keep them loyal and with you for the long haul. Use your email as a storytelling technique. Give them a behind-the-scenes look at your business, talk about its roots and day-to-day, highlight its employees and customers, talk about company values, and describe any of your community-related activities. Humanizing your business breaks down the wall between ...

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Email Marketing Strategy in 2018: All About Data (Part 1) image

email marketing strategy part 1

Email is still going strong in 2018, so how can you best utilize it? In Part 1, we’ll explore how to best use data - a cornerstone for all of your email marketing (and beyond). Then we’ll break down 3 other important lessons in Part 2. Data’s (Still) Your Best Friend Data is so easy to gather and its benefits can’t be denied. You’re better able to determine which emails work, which don’t, and why. You can easily segment your marketing and create a strategy more tailored to your customers individually. Here’s some of the best ways you can gather and use data. Define and Segment Your Audience You’ll likely gather three types of important audience information: demographic, geographic, and behavioral. Use this ...

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Email Marketing Best Practices 2017 image

email marketing best practices

Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4) mobile-optimizing, and (5) personalization. We’ve ramped it up with some current stats and facts. Use Strategic Subject Line Keywords To start, subject lines are the first thing customers see, so if you want a customer to open your email, it’s important to carefully craft a good subject. Focusing on subject line keywords, we take a look at how 6 common keywords perform: “You” – opened 5% less than those without “Free” – opened 10% more than those without “Quick” – opened ...

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Make the Most Out of Your Email Marketing Strategy image

Email Marketing Strategy

Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very successful. What’s important is what you do with it. Your first step is to identify who your audience is. Identify Your Target Audience In order for your campaigns to be successful, they need to be clearly targeted. Use these questions to identify who you are sending to: What is your ideal subscriber like? Think demographics. Are they male or female? How old are they? Are they married or single? Do they have kids? ...

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5 Great Examples of Email Marketing image

email marketing examples

Email marketing may not be the flashiest or newest form of digital marketing, but it’s tried and true and still extremely effective. One potential challenge, however, is making your email stand out. Consumers filter through their emails every day, clicking only what interests them, and ignoring or deleting the rest. How can you avoid being filtered out? Check out these 5 great examples of email marketing. 1. Personalize like Poncho. Poncho provides customizable emails that are both cute and clever. it offers updates on your commute and weather, complete with short bits of text and gifs. They’ll even tell you how it will affect your hair that day. Overall, a great way to provide personalized emails to subscribers. 2. Do more with transactional ...

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Email Marketing standard

Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is still effective. In addition to reaching elusive prospects, email marketing is extremely measurable. Modern Marketing Partners has created dozens of email marketing campaigns for a variety of clients. We work with you to make sure your message is clear, concise and visually communicated in an attractive way. In addition to email creation, we generate reports to see how well your email marketing campaign performed and also offer message testing to see which subject headlines and content work best for your audience. We are Email Marketing Certified through HubSpot: Successful Email Marketing Campaigns Here are 6 email essentials for a successful campaign that we can help you ...

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Email Marketing Facts and Best Practices 2014 image

Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following 2014 Email Marketing Facts, Figures, Statistics, and Best Practices. A special thanks to FlightMedia, who brought together the “Ultimate Guide to Mastering Email Marketing in 2014,” we would like to share the best practices in email marketing for this year. We took the facts and statistics from this post and developed them into a simple B2B Friendly blog that will hopefully change the way you look at email marketing. The most recent averages from all 2013 Email Benchmark Reports (with an analysis of over 2.5 Billion emails) reports ...

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Email Marketing Basics: Statistics and Glossary of Terms image

Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is growing! According to a 2011 survey by BtoB magazine, 63% of respondents were likely to increase spending on email in 2011 (second only to websites) with 29% keeping spend constant. Also, The Email Marketing Institute recently released Q1 2012 email results stating, “North America Email Trends and Benchmarks Results showed a 21.4% increase in average volume per client from Q1 2011 to 2012.” This blog will cover some background on email marketing, why you should consider email, and provide a Glossary of Email Terms. Our next blogpost, 6 Essentials for Successful Email Campaigns, shares details on email list development,  email design, email ...

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Make Your Email Signature Part of Your Marketing Strategy image

Email Signatures

Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why email signatures are imperative to good business communication, let’s consider the following statistics. According to Radicati Group’s 2017 Study, just over 3.7 billion email users send 269 billion emails each day worldwide. That marks continued growth from 2015 numbers that had about 205 billion emails being sent daily. The Study also forecasts an annual growth rate of 4.4 percent over the next four years, estimating that by the end of 2021 a little over 4 billion email users ...

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Here’s Why Marketing Helps Fundraising Campaigns standard

Incorporating marketing with your fundraising campaigns can produce positive results. With the advancement of technology, adding digital marketing to your fundraising activity may boost the success of your campaign. How can you use marketing campaigns for your fundraisers? How can digital marketing and social media help in promoting your fundraisers? This article discusses the use of marketing to help with your fundraising. It also explains how digital marketing and social media can help raise awareness for your cause. Mesothelioma is a rare cancer type. However, it poses risks as any other type of cancer, so research is ongoing to understand more about this disease and its various treatments. Before starting fundraising for this condition, it is crucial to know information about the disease, ...

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5 Mortgage Marketing Ideas for Effective Leads Generation standard

For mortgage loan officers, generating leads is essential to success. It's the only way to bring in new business and keep your pipeline full. However, with so many options and strategies available, it can take time to figure out where to start. Here are the five best mortgage marketing ideas to help you get started generating leads today: 1.   Develop a Strong Online Presence These days, most people do their research online before committing to working with a particular mortgage lender. Ensuring you have a robust online presence is crucial. Have an up-to-date website that is easy to navigate and provides helpful information about your products and services. In addition, you should ensure that potential borrowers see your website by investing ...

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Submit a Marketing Guest Blog standard

Submit a Marketing Guest Blog Modern Marketing Partners accepts the placement of sponsored blogs on our site in an effort to add valuable content to our site that benefits our visitors. Sponsored blogs will also be included in our email newsletters and social media posts. We accept sponsored blogs from qualified experts who can provide unique and useful perspectives on marketing and business-related topics. To submit your blog for consideration, please review the submission guidelines below and then fill out the form below. Modern Marketing Partners Sponsored Post Guidelines Editorial Standards: Blogs must be high quality and well-written (original/unique blogs only - not published on another site). Guest blogs are on average longer than 600 words. Avoid advertising and self-promotional content. If the ...

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How To Offer Your Marketing Services To International Companies standard

In order to offer your marketing services to international companies, you need to have a good understanding of the global marketplace. You also need to be aware of the cultural differences that can impact how marketing is executed in different parts of the world. In this guide, we will walk you through the process of expanding your business into new markets. We'll provide tips on how to identify potential clients, and we'll show you how to create a proposal that will stand out from the competition. Let's get started! Offering your marketing services to international crowds - How to do it properly As a marketing professional, expanding your business to international markets can be a great way to grow your company. ...

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The Marketing Power Behind Baseball Game Promotions standard

Many sports organizations have increased the time and money allocated towards marketing their services. Game promotions are believed to increase attendance in baseball leagues. As the size and popularity of national and international sports grow, so is the field of sports marketing.  Promotions in Baseball Both local and national professional sports teams focus on game-day giveaways to promote their sports. These giveaways include posters, bags, towels, hats, and bobbleheads which continue to be the cream for sports promotions.  Baseball in-game promotions may also consist of halftime contests that allow fans to win various gifts, including money, helmets, folding chairs, gift cards, and free admission to the game.  Here are the impacts of sports marketing concerning baseball in game promotions.  Increase Attendance The primary aim of promoting ...

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Useful Marketing Tips for Rehab Centers standard

Before every business venture, it's essential to do plenty of research. There are things you should know before starting an LLC, and mistakes to avoid during marketing campaigns. For instance, marketing for rehab centers can be especially difficult. You want to ensure that you're reaching the right people, but you don’t want to advertise in a way that's offensive or insensitive. In this article, we'll provide some useful marketing tips for rehab centers. Create A Marketing Plan This is a document detailing the necessary actions to achieve one or more marketing objectives. In order for your plan to be effective, it should include the following: Your target market An overview of the competition Your center's unique selling points (USPs) The objectives ...

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Why Does Email Security Matter? standard

Technology has made significant strides over the last few years, but the tactics used for email phishing haven’t changed all that much. Many of the old strategies still work, and as the saying goes, “If it ain’t broke, don’t fix it.” During Bee Token’s initial coin offering (ICO) in 2018, a scammer pretended to be a member of the Bee team, sending emails to would-be investors and instructing them to deposit ETH into crypto wallets under their control, supposedly in return for Bee Tokens. The scammer ended up collecting $1 million. The attacker’s tactic was, in short:  Pretend to be someone that victims trust.  Trick victims into handing over something of value. Four years later, in 2022, the same technique is being ...

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6 Ways to Improve Your Small Business Marketing standard

Marketing is crucial for any small business seeking to increase its customer base and scale its operations. As you update yourself with the current marketing trends, constantly review your digital marketing strategies and find better ways to market. Here is how you can improve marketing for your startup or small business. Embrace Account Based Marketing Account based marketing (ABM) is a data-driven approach and revenue strategy that enables you to target accounts that are potential customers exclusively. The marketing strategy enhances the efficiency as you pay more attention to probable future customers, dedicating your resources to them. By working with an account based marketing agency, you get to maximize your results from high-value accounts while delivering relevant and consistent customer experiences. ...

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Tips for an Effective Healthcare Content Marketing Strategy standard

The digital age has revolutionized every industry or sector, and the healthcare industry is no exception. The first thing people do today when seeking health-related information is to consult the internet. Health care professionals now see the increasing benefits of providing online services, products, and information. There are many websites today that offer health information to the public. However, with superior content marketing skills and strategies, you can ensure that your website ranks ahead of others. Content marketing is a particular approach to marketing that involves the creation, publication, and dissemination of valuable and relevant content, which could be in the form of informative articles, books, resources, videos, and infographics, among others, with the primary aim of targeting and reaching an ...

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