by Lindsay Brown | Aug 8, 2013 | B2B Marketing, Trade Shows
Trade shows are one of the most important- and costly- elements of the marketing mix for a product or service. In our three part series, we’ve covered the planning needed before the show followed by the execution during the event. Now we will cover how you can...
by Lindsay Brown | Jul 25, 2013 | B2B Marketing, Trade Shows
In part 1 of our trade show marketing blog, we discussed the details of planning a for a trade show. Planning is one of the most important parts of any business activity, with no exception to large trade shows, as it gives you a strategy and a guide to work around. In...
by Lindsay Brown | Jul 9, 2013 | B2B Marketing, Trade Shows
In our three-part trade show marketing series, we will cover before, during, and after a trade show (planning, at-the show, and results measurement). No question trade shows are one of marketing’s biggest budget line items including exhibit construction, storage,...
