SEO Archives - Modern Marketing Partners

6 Ingenious Tips for Beginners to Improve their SEO game in 2022 standard

Search Engine Optimization (SEO) has been a valuable tool for internet users for several years. It has allowed them to match the best online content using a sophisticated algorithm that keeps quality material on the front. So whether users are looking for entertaining content to consume, want to purchase from an online store, or find articles that cover their topic of interest, SEO ensures digital surfers find what they're looking for with no trouble. Over 60% of internet experiences begin by typing in the search engine, so you should get comfortable utilizing SEO for your website as a beginner in the field. While the process may seem intimidating, it isn't. Working SEO is all about creating an excellent user experience. ...

Trouble Reaching a Wider Audience? Here’s How Link Building Can Help standard

If you’re a part of any web based business today, whether you’re working in SaaS or if you're a startup and just dipping your toes into the waters of brand marketing, you most likely know the benefits of developing a sound SEO strategy. But SEO strategy goes well beyond headlines or niche keywords. Link building is a vital part of any SEO campaign. And a proper link building strategy itself involves many elements that are critical for getting your site optimized such as developing quality content, technical structure, and ensuring your meta-data is correctly formatted. And this is why link building is truly at the heart of any quality SEO campaign. Reaching a target audience is going to be next to ...

A Guide to Finding the Appropriate Keywords and Working with Them standard

In the world of search engines, there are keywords, which are essential tools for getting higher ranking positions. In this era, when even a five-year-old boy is able to perform a query in Google, it has become critical to be in the top 5 in the SERP, as it gives your website more clicks, and subsequently increases organic traffic. Website owners are permanently seeking ways to make their site more visible for users, and that is where keywords come in handy, as one of the most effective and widespread methods to raise visibility in the search. By reading this informative guide, you will discover some ways to find keywords for a website, and how to use them in order to ...

How to Choose the Right SEO Courses for You standard

Would you love to say that you increased your web traffic all by yourself? Perhaps it is time you learned the basics of search engine optimization. SEO is such a critical element of having a successful website and why rely on others to deliver the goods when you could do it yourself? One of the best ways to educate yourself about search engine optimization is through enrolling in SEO courses. There are a lot out there that are going to be very helpful and give you the skills you need to improve your website. But, how do you choose the right SEO courses for you? Well, you are going to have to do some research. Let’ take a look at how ...

7 Ways to Leverage Local SEO for Your eCommerce Site standard

Local SEO refers to tactics that increase the visibility of your website on local search engine results. For eCommerce sites, it means getting your site ranked higher in local search results, which will get more people to visit your site. Wondering what kind of impact local SEO can have for your eCommerce site? You can hire a local SEO company that will look at different ways to leverage local searches for your eCommerce site. 7 ways to leverage Local SEO for your eCommerce site 1. Keep your store's information up to date The easiest way to ensure that your business shows up prominently in local search results is to make sure your Google My Business information is accurate. Adding information like a detailed business ...

10 WordPress SEO Plugins That Are Free To Use standard

Have you ever come across the thought of why you need WordPress for your website? Well, that’s not a question to worry about. WordPress will give you a ton of reasons to host your website with it. It is the most popular content management system available online in recent times. It is easy to use and flexible enough to create different types of websites which can be good for different purposes and altogether a different audience. You can create a website that can match up to the level of your expectation, and that too without acquiring any programming knowledge. Creating a website on WordPress is a process of understanding and learning new things every day. You will get to understand ...

3rd of September, 2021
In: Marketing Best Practices, Marketing Tactics
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Marketing Lessons to Learn from Online Gambling standard

As a marketer, it’s important to look around for inspiration. You can learn lessons from pretty much any other industry. The trick is knowing how to incorporate them into your own business. This guide will look at some of the main marketing lessons you can learn from online gambling. The Power of SEO Look behind any online gambling operation, and you will see a huge focus on SEO. They understand that it’s important to be visible to new customers organically. Online gambling websites have off-page SEO down to an art form. Plus, they focus on competing for new keywords all of the time. Just search for any major sporting tournament, and you will find sports betting sites fighting for the number ...

6 Effective Ways to Position Your Law Firm High on Search Engines standard

Have you or the law firm you work for recently been searching for some unique and effective ways to help get more web traffic to your firm’s website? Maybe you have been recently appointed as the person in your law firm who will have the responsibility of promoting and advertising, and you are looking for new ways to help get your company more visible? Perhaps you have been the main partner at your law firm for years now, and you are always on the lookout for a better way to get your company more business? If any of this sounds like you, then keep reading to learn some essential tips and tricks to help you out. This article will ...

7 Digital Marketing Strategies Your Business Can Benefit From standard

There are so many options for marketing in the digital age. While that’s great for creating revenue opportunities, it can be a little overwhelming when you’re trying to decide which strategy is best for your business. If you’re not sure, there’s nothing wrong with trying out a few strategies to see what works. After all, the most successful companies have several campaigns and marketing strategies going at once in order to capture the largest market share possible. No business is one-size-fits-all. Mix and match these 7 marketing strategies to benefit your business! SEO Search Engine Optimization (SEO) has been an important marketing tool since search engines came on the scene, but it’s changed a lot. The algorithms have gotten smarter and it’s no ...

New Google SEO Algorithm image

Have you heard of the new Google SEO algorithm, rolling out in June 2021? The Google Page Experience ranking factor aims to prioritize websites that provide a good user experience to visitors, as measured through five (5) key signals. The 5 Signals 1. Core Web Vitals These are a new set of three performance metrics that focus on how performance connects to experience. The three metrics are Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID). Largest Contentful Paint (LCP) measures how long it takes for the largest element to become visible in the viewpoint. Cumulative Layout Shift (CLS) measures how visually stable the page is. First Input Delay (FID) measures how long it takes for the browser ...

Social Distancing (Not So) Quick Tips: Get Started with Wikidata image

If you haven’t been following along, this is all about quick tips to improve your marketing. Haven’t seen this yet? I explained it here. Today… Might not be so quick. But that said, this might be one of the best things you can do for yourself to fuel your marketing efforts. It'll only take you an hour or so, even if it took me a bit longer to write. What is Wikidata? According to the site itself, Wikidata is a free, collaborative, multilingual, secondary database, collecting structured data to provide support for Wikipedia, Wikimedia Commons, the other wikis of the Wikimedia movement, and to anyone in the world. The data in Wikidata is published under the Creative Commons Public Domain Dedication 1.0, ...

1st of November, 2019
In: Google, Search Engine Optimization (SEO)
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How to Qualify an SEO Agency standard

A search engine optimization (SEO) agency helps businesses improve their visibility online. SEO is the process of making changes to your website and content more attractive to search engines and increasing your webpage's search rankings. Ninety percent of internet users look at results on Google’s first page, which means if your website isn’t on the first page of a web browser, it isn’t getting noticed. A right SEO agency can transform your business. Consult with friends or business associates to help find qualified SEO agencies. You want an agency that is going to help you reach your goals correctly. A right SEO agency should help you increase sales and decrease your adverting budget while improving the user experience. Choosing the right ...

Quality Content Needed at Every Phase of the Sales Cycle image

Quality digital content has the potential to help B2B marketers cost-effectively reach annual company goals. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. A recent survey by Clutch Research finds that 88 percent of B2B audiences read business content online at least once weekly to stay informed, research companies and make purchasing decisions. The report identifies four stages in the sales funnel and the content consumers consider during each phase in the sales conversion. Taking a look at their findings can help companies understand how to interact with B2B audiences and take advantage of opportunities to engage potential customers ...

16th of October, 2018
In: Search Engine Optimization (SEO), Social Media
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Google+ Cancellation – Implications for Social Media and SEO image

Millions of businesses are signed up to Google+: it has become an important part of both social media and SEO initiatives. Did you know that Google+ engagement is comparatively better than most social networks? According to SEP, “Google+ active users spend quality time on the site -- an average of 3:46 per visit.” And Google+ bounce rate is excellent at 53.6%. See chart below. So what happens when Google decides to shut down the platform? You didn't see that coming but it's actually going to happen over the next 10 months. To the uninitiated, this may not seem like a problem. But to you that every once in a while uses Google+, why wouldn't Google just consider you! The fact is that ...

Local SEO for Contractors – Part 2 image

Now that the construction business is established with Google, it’s important to optimize the website so that you can further improve the likelihood of coming up in local search. What follows are some important tips forlocal SEO that go beyond GMB. Digital Marketing Tips to Improve Local SEO Increase the company’s chances to land on the search results page! There are a number of steps that can be taken to achieve this. NAPs are Important Be sure to include NAP information (name, address, phone number) and other important details in an easily crawlable HTML text format. Remember that images can’t be crawled, other than the alt text, so don’t include vital NAP information in image format; be sure it’s in text format. Carefully Place ...

Local SEO for Contractors – Part 1 image

As a contractor, it’s important to consider that much of the business received will be local. Accordingly, contractors benefit when their SEO strategy has a local focus. To stand out locally or regionally, it’s important to make sure all information on Google My Business is complete; then make sure to establish a local SEO strategy on the company website and beyond. Google My Business is Key Complete the entirety of your Google My Business profile. This allows users to learn as much as possible about the business before even clicking off of Google. It’s important to double-check this information often, because Google will often prompt users to answer questions about the business and allow them to suggest edits. This means that ...

11th of June, 2018
In: Marketing Strategies, Search Engine Optimization (SEO)
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How to Win at RankBrain image

Search engine optimization (SEO) is evolving in 2018 as Google now says 100 percent of its queries are processed through its artificial intelligence (AI) program, RankBrain. RankBrain was actually introduced in October of 2015, but it wasn’t until last year that Google confirmed it is among the top three most influential ranking factors in its overall larger algorithm. What is RankBrain Rankbrain is an AI-powered tool designed to try and understand user intent, to understand what a user is really searching for and present those results. RankBrain is all about making the user experience more relevant. It looks at every user’s search terms, then compares these to billions of other searches and assumes the intent or the interpretation of what the ...

Should Your Meta Description Be 320 Characters? image

Back in December, Google increased meta descriptions from 160 characters to 320 characters. Just how will this affect your meta description length? Well, there are plenty of factors to consider. Why did Google do it? Straight from the source, a Google spokesperson told Search Engine Land: “We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.” Always keeping its visitors in mind, Google made the update to make snippets more descriptive and useful. Desktop vs. Mobile While the lengthened meta descriptions allows you to be more descriptive, it’s important to consider that the lengthened description may not show on mobile. Often, on ...

5 Tactics to Keep Your Digital Marketing on Track image

Most businesses understand the value of digital marketing to attract and retain customers. Most businesses have at the very least a company website, a Facebook page, and a Google My Business page. What they might not realize is that this constitutes the start of a digital marketing campaign or plan. What? Wait. You didn’t ever consider digital activities in those terms. Well it is a strategic marketing initiative, and you really need to keep it on track. Let’s first define digital marketing to include all your online marketing efforts like Google searches, SEO, email campaigns, social media, display ads, and company website. You may be doing a few or all of these activities, adding new digital aspects as time has gone ...

Businesses Can’t Afford to Ignore HTTPS Anymore image

Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying warnings in a variety of industries. A Reminder: What’s the Difference Between HTTP and HTTPS? HTTP stands for HyperText Transfer Protocol; HTTPS means HyperText Transfer Protocol Secure. Both are protocols/languages for passing information between servers and clients. As the names imply, HTTPS is secure; HTTP is not. Without the security, it is possible third parties can view the conversation between the site and the user. HTTPS connections are secured through SSL/TSL protocol, which respectively stand for Secure Sockets Layer ...

Link Building Tactics Part 2: 4 Important Techniques image

Link Building Part 1 blog covered link building outreach, which is necessary to learn before approaching any of the other link building tactics, as they, too, require outreach. Link Building Part 2 consider four main tactics including: Guest Blogging Ego-Bait Broken Link Building Link Reclamation Below, we break down how to approach each tactic. Guest Blogging One effective way to build links is through guest blogging. This tactic involves you publishing your content on their blog. Step 1: Decide on what links you want to use. What page on your website do you want the guest blog to link back to? The homepage? Services? A contact form? Deciding which links you want your guest blog to link back to creates better focus for ...

Link Building Tactics Part 1: Using Outreach to Gain Links image

Search engines use links in two important ways: (1) to discover new web pages and (2) to determine how well a link should rank. Links act as the way that search engines crawl the Internet. Without link building, your website could be invisible to search engines. Some link building is organic. Quality content is likely to be shared on other websites. As a result, your site has earned an organic link. The best way to gain organic links is to create content others want to share. Consider the following forms of content to increase the likelihood of shares: Video Infographic Data Visualization Whitepaper How-to Guide Image Gallery Once you’ve ensured that your content is solid, you can look to other link ...

Google Algorithms Timeline image

Google has long been the leader of search engines and its influence is far-reaching. Ranking on Google means being visible on the Internet; conversely, not ranking makes you invisible. Over the years, Google has perfected its search algorithms to provide better searches for its users. On multiple occasions, its major updates have required marketers to completely shake up their strategies. Below is a timeline of major changes from 2011 to 2017, followed by a description of these updates. Google Algorithm Timeline Major Updates Penguin Initially launched in 2012, Penguin was created to catch sites spamming its search results, particularly by buying links or obtaining links from networks created primarily to boost Google rankings. Launched: April 2012 Most recent: October 2016 4.0: Phase 2, Phase 1 3.0: Everflux, ...

Google’s Fighting Mobile Pop Up Ads, Effective January image

After fishing through the search results page for an article you thought would provide answers, you click a promising-looking link and are ready to delve into the content, but then a large box or tab pops up immediately in front of that sentence you were reading. It can act as a minor annoyance in some instances- you pause your reading and find the ‘X’ to press. In other instances, these pop-ups are truly spammy, either difficult to close or in a new tab entirely. On a mobile device, navigating away from these pop-ups can be a time-consuming task. Google is all for making the search experience better for the user, and is less concerned about the SEO-adjustments marketers will be ...

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