Tags ArchivesSearch Engine Optimization

Link Building Tactics Part 2: 4 Important Techniques image

Link Building Tactics

Link Building Part 1 blog covered link building outreach, which is necessary to learn before approaching any of the other link building tactics, as they, too, require outreach. Link Building Part 2 consider four main tactics including: Guest Blogging Ego-Bait Broken Link Building Link Reclamation Below, we break down how to approach each tactic. Guest Blogging One effective way to build links is through guest blogging. This tactic involves you publishing your content on their blog. Step 1: Decide on what links you want to use. What page on your website do you want the guest blog to link back to? The homepage? Services? A contact form? Deciding which links you want your guest blog to link back to creates ...

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Link Building Tactics Part 1: Using Outreach to Gain Links image

Link Building

Search engines use links in two important ways: (1) to discover new web pages and (2) to determine how well a link should rank. Links act as the way that search engines crawl the Internet. Without link building, your website could be invisible to search engines. Some link building is organic. Quality content is likely to be shared on other websites. As a result, your site has earned an organic link. The best way to gain organic links is to create content others want to share. Consider the following forms of content to increase the likelihood of shares: Video Infographic Data Visualization Whitepaper How-to Guide Image Gallery Once you’ve ensured that your content is solid, you can look to other ...

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Google Algorithms Timeline image

Google Algorithm Timeline

Google has long been the leader of search engines and its influence is far-reaching. Ranking on Google means being visible on the Internet; conversely, not ranking makes you invisible. Over the years, Google has perfected its search algorithms to provide better searches for its users. On multiple occasions, its major updates have required marketers to completely shake up their strategies. Below is a timeline of major changes from 2011 to 2017, followed by a description of these updates. Google Algorithm Timeline Major Updates Penguin Initially launched in 2012, Penguin was created to catch sites spamming its search results, particularly by buying links or obtaining links from networks created primarily to boost Google rankings. Launched: April 2012 Most recent: October 2016 ...

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Google’s Fighting Mobile Pop Up Ads, Effective January image

pop up ads

After fishing through the search results page for an article you thought would provide answers, you click a promising-looking link and are ready to delve into the content, but then a large box or tab pops up immediately in front of that sentence you were reading. It can act as a minor annoyance in some instances- you pause your reading and find the ‘X’ to press. In other instances, these pop-ups are truly spammy, either difficult to close or in a new tab entirely. On a mobile device, navigating away from these pop-ups can be a time-consuming task. Google is all for making the search experience better for the user, and is less concerned about the SEO-adjustments marketers will be ...

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Google Cares About What’s Being Posted on Google image

Google loves Google

Last year, Google rolled out the Snack Pack, slimming the local business results down from 7 to 3. Since then, marketers have adapted their strategy by putting a greater focus on Google Reviews. On Moz’s most recent top local search ranking factors blog, we see Google Reviews growing greater in importance, and Google My Business (GMB) factors repeatedly make the lists. Clearly, to rank on this giant’s search page, brands need to create a strong presence on Google itself. Google Reviews Since Google rolled out the Snack Pack, marketers placed greater emphasis on Google Reviews, specifically those with text. In Moz’s blog, marketers placed ‘Quantity of Native Google Reviews’ as their third greatest focus since the Snack Pack, and that’s ...

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Google Launches New Version of it’s Mobile-Friendly Test image

Google mobile

These days, mobile web searches are significantly increasing so it’s extremely important to have a mobile website that functions efficiently on smartphones. It’s very important to create a mobile-friendly website that looks like the image below on the right. Information is more accessible and at the touch of a button rather than having to pinch and zoom in on a small screen to find what you are looking for. Google’s new mobile-friendly tool provides 3 different scores for your website: Overall mobile-friendliness score Mobile page speed score Desktop page speed score The overall mobile-friendliness score is now ranked on a scale from 0 to 100 instead of simply saying if your website is mobile-friendly or if it isn’t. Along with ...

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Paid Search vs. Organic Search image

Organic search results, also known as natural search results, are based on the relevance to the search terms of the user. High rankings are achieved through free search engine optimization techniques, as opposed to paid search, or PPC. As mentioned in our last blog post, Paid Search – PPC Basics, paid search or PPC refers to when advertisers pay for click-throughs to their website. But how do paid search and organic search compare? This post, part two in our Paid Search Series, will detail differences between paid and organic search results. Paid vs. Organic Search Results The location of each type of result varies. Paid results are typically shown at the top of the Search Engine Results Page (SERP) and ...

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Inbound Marketing vs. Outbound Marketing – Infographic image

Inbound Marketing is hugely popular thanks to the tireless efforts of marketing automation software publishers including Hubspot, Marketo, Eloqua and Pardot, each with a different spin on what constitutes effective Inbound Marketing. Still, each of these sources is selling software, so there is clear bias for Inbound Marketing, and bias against many Traditional or Outbound Marketing techniques. In some cases, this bias is so exaggerated, that it borders on conspiracy! Now that we have your attention, consider a recent study by Hubspot (The State of Inbound Marketing in 2012) that compares Inbound to Traditional or Outbound marketing, identifying lower costs and greater effectiveness of Inbound. The conspiracy? Hubspot defines Outbound marketing as trade shows, direct mail and telemarketing. Ok, what about ...

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Bad SEO: Blackhat Techniques Are a NO NO! image

Search engine optimization or SEO that employs so-called Blackhat SEO techniques is a NO-NO! These aggresive and unethical techniques are used in an effort to improve rankings of a particular website. On blackhat SEO techniques Google says, “In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked.” How does Google deliver search results? Google crawls, indexes, and serves your website in search results. Google describes crawling as “the process by which Googlebot discovers new and updated pages to be added to the Google index”.  Then, “Googlebot processes each of the pages it ...

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Search Engine Optimization—SEO—Top Priority for Modern Marketers image

Achieving top position for keywords in search engine results pages (SERPs) is becoming one of the highest priorities of marketers. Why? Because studies* show that only the top few search result positions drive click-through, website traffic, registrations, and other great results like sales! Despite this priority, the majority of company or brand websites lack even the most basic Search Engine Optimization (SEO) techniques. *(Source: Search Engine Watch) Developing your website, or retrofitting an existing website with best practice SEO is critical to achieving improved organic or natural search engine results (vs. paid search results). Search Engine Optimization Techniques SEO is impacted by on-page coding and content, off-page link-building, and social media presence. Some of the techniques and features that support search engine ...

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Web 2.0 Best Practices Case Study: Illinois Manufacturing Extension Center image

Modern Marketing Partners Launches IMEC Website with Web 2.0 Best Practices Web 2.0 is defined as a user-friendly, content and resource-rich website with search engine optimization (SEO) features, social media integration and sharing, mobile access, and conversion forms or registration pages. Web 2.0 CASE STUDY MMP recently launched a state-of-the-art, Web 2.0 website for the Illinois Manufacturing Extension Center (IMEC), a government-sponsored (Department of Commerce) organization that provides manufacturing consulting services to small and medium-sized businesses (SMBs), including ISO quality implementations and factory automation. IMEC’s prior site had poor SEO, and a less-than user-friendly content management system (CMS). The new IMEC website has extensive search optimization features, and complete social media integration including a blog, YouTube, Facebook, LinkedIn and Twitter. In addition, live and virtual events have both calendars and registration pages. Resource Centers ...

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