Tags ArchivesSearch Engine Optimization

A Beginner’s Guide To Google SERP standard

These days, establishing an online presence for your business is vital. You can have an app, e-commerce store, or website to ensure your clients can find your business online. And because of the advent of technology, many entrepreneurs can easily create apps and websites for their brands. However, this may be overwhelming since you must compete with hundreds of competitors to rank high on Google's search engine results page (SERP). To learn more about this, keep reading this beginner's guide.  What Is Google SERP? Google SERP is the page that appears after you enter a query or search into Google. Google has over 80% of the market share on different search engines like Yahoo and Bing. For that reason, you must ...

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Simple Ways to Improve Your Marketing Efforts standard

There’s a reason that marketing is a key MBA skill that top employers look for. Without effective marketing, the most outstanding products and services may be worthless. As such, understanding how to market effectively is vital for any serious business owner or entrepreneur. Unfortunately, that can sometimes be easier said than done. Today, the marketing landscape is in a state of constant change and evolution. Traditional marketing practices, such as print ads, have now taken a backseat to newer marketing channels, such as social media and email campaigns. While staying thoroughly up to date on every minute change in marketing best practices can be difficult and time-consuming, utilizing some effective marketing tips doesn’t have to be. There are some key straightforward ...

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Voice Search SEO: 6 Key Tips to Optimize Your Content standard

Image source Voice search enables us to use verbal commands to initiate a search over the internet. This advanced technology leverages the dialog system, incorporating speech-to-text (STT) for the voice-enabled input and text-to-speech (TTS) for the output. Two reasons for voice search’s rise in popularity are that it’s quicker than a traditional desktop search and enable users to multitask. Studies project that the sales of digital voice assistants will surge to over 8 billion units by 2024. Unfortunately, many bloggers and site owners still struggle to optimize their content for voice search. This may result in a lower ranking and less traffic, as 75% of voice search results are often in the top 3 positions on desktop search engine results pages (SERPs). Throughout ...

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4 Reasons Why SEO is Vital for Creating a Marketing Campaign standard

Any kind of marketing campaign will benefit from SEO. If you are not doing SEO, you miss out on a massive chunk of potential traffic and customers. This blog post will discuss four reasons SEO is vital for your marketing efforts. Targeted marketing Targeted marketing is an important reason why SEO is vital in any marketing campaign. By using specific keywords, you can attract a particular audience interested in your product or service, which ultimately leads to higher conversion rates. As a result, you will see a better return on investment for your marketing efforts. The seasoned providers of SEO services in New York (NYC) recommend investing in local SEO if you have a brick-and-mortar business, as it can attract customers ...

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Creating Content to Improve Google Search Ranking image

Google Search Ranking

Semrush recently held a webinar that discussed the new Google Core Update, which focused on Google Search ranking. The higher your Google ranking is the more website traffic you will receive. Below you will learn a few keys that will help your search rankings on Google. 1. Search Intent Search intent is giving the people what they are look for. There are 4 types of search intent: informational, navigational, commercial, and transactional. The most important aspect of search intent is details: Format What are you including in your article How in-depth is it Are you writing for a beginner or advanced? To figure out where to begin, do a SERP analysis. SERP analysis is the process of studying a search engine results page to ...

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A 3-Step Guide To Starting A Content-Driven SEO Strategy standard

Search engine optimization (SEO) is the process of making your page rank on search engines like Google. It’s a vital component of online marketing. And it can also be a game-changer for your business as it boosts brand awareness and helps generate leads.  Content is of utmost importance in SEO. SEO needs a lot of high-quality content to build itself further. Google dislikes websites that aren’t growing. It favors those creating helpful and valuable content that can bring the best results for people searching the internet. Generating a content-driven SEO strategy is both an art and a science. SEO content can have many forms, including product pages, articles, guides, lists, infographics, and blog and vlog posts. Your SEO strategy is an ...

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How To Improve Your Company’s SEO For Greater Results standard

No matter what business you are in, you need to have a strong online presence if you want to be successful. This is especially true today, as more and more people are turning to the internet for information and shopping. If your website doesn't show up near the top of the search engine results pages (SERPs), then you're going to lose out on a lot of potential customers. Fortunately, there are things you can do to improve your company's SEO and get better results. This article will discuss six tips that will help you improve your SEO and see greater success online, so let's see why you should follow these tips. Use keyword-rich titles and descriptions You already know this - when ...

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How To Combine Digital Marketing & SEO Effectively In 2022? standard

The Internet has become a significant component in the growth of many businesses. By utilizing accurate methods and theories, one will achieve immense development. All you need to do is identify the perfect techniques to improve your company as well as compel people to have a glance at your website. In order to accomplish these two major goals, these are the procedures responsible for them: Digital Marketing. SEO. Your career can touch the skies if you learn to triumph over these two skills. Apart from guest posting for backlinks and identifying keywords, using some other easy and intelligent methods is what we would like you to know about. What if you combine these two elements, SEO and marketing, in such a ...

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Essential SEO Tips for Cannabis Websites: Optimize Your Website for Increased Traffic and Conversions standard

Cannabis businesses are popping up all over the web as legalization spreads, but competition is stiff, and ranking high in search engine results pages (SERPs) can be difficult. If you're running a cannabis website, it's essential to optimize your site for SEO to increase traffic and conversions. In this article, we will discuss five essential tips for optimizing your website for SEO. Keep these tips in mind when building or revamping your cannabis website! Carefully Choose a Domain One of the most important aspects of SEO for your cannabis website is choosing an effective domain name. A good one should be short, memorable, and keyword-rich. Avoid using numbers or hyphens in your domain name, as this can make it difficult for ...

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6 Ingenious Tips for Beginners to Improve their SEO game in 2022 standard

Search Engine Optimization (SEO) has been a valuable tool for internet users for several years. It has allowed them to match the best online content using a sophisticated algorithm that keeps quality material on the front. So whether users are looking for entertaining content to consume, want to purchase from an online store, or find articles that cover their topic of interest, SEO ensures digital surfers find what they're looking for with no trouble. Over 60% of internet experiences begin by typing in the search engine, so you should get comfortable utilizing SEO for your website as a beginner in the field. While the process may seem intimidating, it isn't. Working SEO is all about creating an excellent user experience. ...

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Trouble Reaching a Wider Audience? Here’s How Link Building Can Help standard

If you’re a part of any web based business today, whether you’re working in SaaS or if you're a startup and just dipping your toes into the waters of brand marketing, you most likely know the benefits of developing a sound SEO strategy. But SEO strategy goes well beyond headlines or niche keywords. Link building is a vital part of any SEO campaign. And a proper link building strategy itself involves many elements that are critical for getting your site optimized such as developing quality content, technical structure, and ensuring your meta-data is correctly formatted. And this is why link building is truly at the heart of any quality SEO campaign. Reaching a target audience is going to be next to ...

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A Guide to Finding the Appropriate Keywords and Working with Them standard

In the world of search engines, there are keywords, which are essential tools for getting higher ranking positions. In this era, when even a five-year-old boy is able to perform a query in Google, it has become critical to be in the top 5 in the SERP, as it gives your website more clicks, and subsequently increases organic traffic. Website owners are permanently seeking ways to make their site more visible for users, and that is where keywords come in handy, as one of the most effective and widespread methods to raise visibility in the search. By reading this informative guide, you will discover some ways to find keywords for a website, and how to use them in order to ...

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How to Choose the Right SEO Courses for You standard

Would you love to say that you increased your web traffic all by yourself? Perhaps it is time you learned the basics of search engine optimization. SEO is such a critical element of having a successful website and why rely on others to deliver the goods when you could do it yourself? One of the best ways to educate yourself about search engine optimization is through enrolling in SEO courses. There are a lot out there that are going to be very helpful and give you the skills you need to improve your website. But, how do you choose the right SEO courses for you? Well, you are going to have to do some research. Let’ take a look at how ...

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7 Ways to Leverage Local SEO for Your eCommerce Site standard

Local SEO refers to tactics that increase the visibility of your website on local search engine results. For eCommerce sites, it means getting your site ranked higher in local search results, which will get more people to visit your site.  Wondering what kind of impact local SEO can have for your eCommerce site?  You can hire a local SEO company that will look at different ways to leverage local searches for your eCommerce site. 7 ways to leverage Local SEO for your eCommerce site 1. Keep your store's information up to date The easiest way to ensure that your business shows up prominently in local search results is to make sure your Google My Business information is accurate. Adding information like a detailed business ...

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10 WordPress SEO Plugins That Are Free To Use standard

Have you ever come across the thought of why you need WordPress for your website? Well, that’s not a question to worry about. WordPress will give you a ton of reasons to host your website with it. It is the most popular content management system available online in recent times. It is easy to use and flexible enough to create different types of websites which can be good for different purposes and altogether a different audience. You can create a website that can match up to the level of your expectation, and that too without acquiring any programming knowledge. Creating a website on WordPress is a process of understanding and learning new things every day. You will get to understand ...

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6 Effective Ways to Position Your Law Firm High on Search Engines standard

Have you or the law firm you work for recently been searching for some unique and effective ways to help get more web traffic to your firm’s website? Maybe you have been recently appointed as the person in your law firm who will have the responsibility of promoting and advertising, and you are looking for new ways to help get your company more visible? Perhaps you have been the main partner at your law firm for years now, and you are always on the lookout for a better way to get your company more business? If any of this sounds like you, then keep reading to learn some essential tips and tricks to help you out. This article will ...

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How to Qualify an SEO Agency standard

A search engine optimization (SEO) agency helps businesses improve their visibility online. SEO is the process of making changes to your website and content more attractive to search engines and increasing your webpage's search rankings. Ninety percent of internet users look at results on Google’s first page, which means if your website isn’t on the first page of a web browser, it isn’t getting noticed. A right SEO agency can transform your business. Consult with friends or business associates to help find qualified SEO agencies. You want an agency that is going to help you reach your goals correctly. A right SEO agency should help you increase sales and decrease your adverting budget while improving the user experience. Choosing the right ...

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Website Page Speed – An Important Search Ranking Metric image

Website Page Speed

Please take a minute and check out your website’s speed at Google’s PageSpeed Insights. It really does only take a minute or two and it is paramount to your business’s success. (And also consider a more in-depth, free website analysis for more actionable tips to improve your complete online visibility.) Why? Page speed is and always has been important to how your website gets ranked in organic search from desktops because people care about how quickly they can find answers to their questions. Now as more people have moved their searches to mobile devices, this metric is now becoming imperative to searches of this nature as well. This was the impetus behind Google’s mobile-first index, which prioritizes how your website displays ...

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Link Building Tactics Part 2: 4 Important Techniques image

Link Building Tactics

Link Building Part 1 blog covered link building outreach, which is necessary to learn before approaching any of the other link building tactics, as they, too, require outreach. Link Building Part 2 consider four main tactics including: Guest Blogging Ego-Bait Broken Link Building Link Reclamation Below, we break down how to approach each tactic. Guest Blogging One effective way to build links is through guest blogging. This tactic involves you publishing your content on their blog. Step 1: Decide on what links you want to use. What page on your website do you want the guest blog to link back to? The homepage? Services? A contact form? Deciding which links you want your guest blog to link back to creates better focus for ...

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Link Building Tactics Part 1: Using Outreach to Gain Links image

Link Building

Search engines use links in two important ways: (1) to discover new web pages and (2) to determine how well a link should rank. Links act as the way that search engines crawl the Internet. Without link building, your website could be invisible to search engines. Some link building is organic. Quality content is likely to be shared on other websites. As a result, your site has earned an organic link. The best way to gain organic links is to create content others want to share. Consider the following forms of content to increase the likelihood of shares: Video Infographic Data Visualization Whitepaper How-to Guide Image Gallery Once you’ve ensured that your content is solid, you can look to other link ...

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Google Algorithms Timeline image

Google Algorithm Timeline

Google has long been the leader of search engines and its influence is far-reaching. Ranking on Google means being visible on the Internet; conversely, not ranking makes you invisible. Over the years, Google has perfected its search algorithms to provide better searches for its users. On multiple occasions, its major updates have required marketers to completely shake up their strategies. Below is a timeline of major changes from 2011 to 2017, followed by a description of these updates. Google Algorithm Timeline Major Updates Penguin Initially launched in 2012, Penguin was created to catch sites spamming its search results, particularly by buying links or obtaining links from networks created primarily to boost Google rankings. Launched: April 2012 Most recent: October 2016 4.0: Phase 2, Phase 1 3.0: Everflux, ...

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Google’s Fighting Mobile Pop Up Ads, Effective January image

pop up ads

After fishing through the search results page for an article you thought would provide answers, you click a promising-looking link and are ready to delve into the content, but then a large box or tab pops up immediately in front of that sentence you were reading. It can act as a minor annoyance in some instances- you pause your reading and find the ‘X’ to press. In other instances, these pop-ups are truly spammy, either difficult to close or in a new tab entirely. On a mobile device, navigating away from these pop-ups can be a time-consuming task. Google is all for making the search experience better for the user, and is less concerned about the SEO-adjustments marketers will be ...

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Google Cares About What’s Being Posted on Google image

Google loves Google

Last year, Google rolled out the Snack Pack, slimming the local business results down from 7 to 3. Since then, marketers have adapted their strategy by putting a greater focus on Google Reviews. On Moz’s most recent top local search ranking factors blog, we see Google Reviews growing greater in importance, and Google My Business (GMB) factors repeatedly make the lists. Clearly, to rank on this giant’s search page, brands need to create a strong presence on Google itself. Google Reviews Since Google rolled out the Snack Pack, marketers placed greater emphasis on Google Reviews, specifically those with text. In Moz’s blog, marketers placed ‘Quantity of Native Google Reviews’ as their third greatest focus since the Snack Pack, and that’s not ...

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Google Launches New Version of it’s Mobile-Friendly Test image

Google mobile

These days, mobile web searches are significantly increasing so it’s extremely important to have a mobile website that functions efficiently on smartphones. It’s very important to create a mobile-friendly website that looks like the image below on the right. Information is more accessible and at the touch of a button rather than having to pinch and zoom in on a small screen to find what you are looking for. Google’s new mobile-friendly tool provides 3 different scores for your website: Overall mobile-friendliness score Mobile page speed score Desktop page speed score The overall mobile-friendliness score is now ranked on a scale from 0 to 100 instead of simply saying if your website is mobile-friendly or if it isn’t. Along with receiving this overall ...

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Paid Search vs. Organic Search image

Organic search results, also known as natural search results, are based on the relevance to the search terms of the user. High rankings are achieved through free search engine optimization techniques, as opposed to paid search, or PPC. As mentioned in our last blog post, Paid Search – PPC Basics, paid search or PPC refers to when advertisers pay for click-throughs to their website. But how do paid search and organic search compare? This post, part two in our Paid Search Series, will detail differences between paid and organic search results. Paid vs. Organic Search Results The location of each type of result varies. Paid results are typically shown at the top of the Search Engine Results Page (SERP) and on the ...

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