Schema Markups Archives - Modern Marketing Partners

Social Distancing (Not So) Quick Tips: Get Started with Wikidata image

If you haven’t been following along, this is all about quick tips to improve your marketing. Haven’t seen this yet? I explained it here. Today… Might not be so quick. But that said, this might be one of the best things you can do for yourself to fuel your marketing efforts. It'll only take you an hour or so, even if it took me a bit longer to write. What is Wikidata? According to the site itself, Wikidata is a free, collaborative, multilingual, secondary database, collecting structured data to provide support for Wikipedia, Wikimedia Commons, the other wikis of the Wikimedia movement, and to anyone in the world. The data in Wikidata is published under the Creative Commons Public Domain Dedication 1.0, ...

Schema 101—Because Who Doesn’t Love Structure in Their Lives? image

Structure matters. From the bear going into hibernation to the dog getting used to a specific time of day for a walk, to the person excited for generic Buzzfeed health-focused listicle, “35 Amazing Reasons the Pomodoro Technique Will Save Your Life” (It doesn’t exist—but should). Structure just makes life easier, and if you take the time, it can give your website an edge. Why? Because if you look at it, search engines also crave structure—in fact, they were designed with a certain structure to help provide users better information about a topic faster. All of this structure, when it pertains to your website and SEO, is grouped under the umbrella term Schema (Or Schema markup, structured markup structured data—more on this ...

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