Tags Archivesreseller marketing

IT Resellers and value-added resellers (VARs) are more focused on marketing than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog is a marketing case study that will show you how a leading IT reseller (VAR) employs digital and inbound marketing to build awareness and drive sales. A related blog in this series is a marketing case study for a top accounting/CPA firm's technology consulting division that Modern Marketing Partners implements thought-leadership content marketing via the Internet and social media to drive sales leads. Be sure to check out the post on accounting and CPA firm marketing best practices as a supplement to these case studies. CHALLENGE Brittenford Systems is a leading VAR in ...